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Cinnamon Roll Candle

Fail

Demand is soft, at -37.9% this quarter, so Cinnamon Roll Candle is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$29K/yr59K searches / yr
90-day growth
-37.9%search demand this quarter
Competition
46%top-5 click share · 16 brands · 105 sellers

Flapen Score

Cinnamon Roll Candle against its category

The dotted line is the Health & Household average. Past it, Cinnamon Roll Candle is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cinnamon Roll Candle market on Amazon at a glance

Shoppers on Amazon United States searched for Cinnamon Roll Candle 59K times last year and spent an estimated $29K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -37.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-37.9%
Conversion, latest week
4.5%
Market size, estimated
$29Ka year
Peak month
December4.1× the quietest month
Top search term
candles under 5 dollars15K searches a year

02 · Price

A sale here is worth $11.07.

Listings sell for $11.07 on average, from $1.81 to $17.75. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $11.07 that is $0 to $1K a year per listing.

Average price
$11.07under the $15 to $100 sweet spot
Price range
$1.81–$17.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

34% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #1,590 within Aromatherapy. It carries 796 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
34%
Prime listings
84%
Out of stock, average day
13.4%
Average rank
#1,590in Aromatherapy
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
796per listing
Listings tracked
44

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Cinnamon Roll Candle products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$2K$4K$5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

105

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 77%

Open market

9%

  • CANDLE-LITE75%
  • Generic6%
  • Luxmino3%
  • Bougies La Francaise3%
  • Lapogy2%
  • AGOL2%
  • Open — no brand owns it (10 brands, 9%)

Demand

Cinnamon Roll Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Cinnamon Roll Candle search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • candles under 5 dollars15K/yr
  • candle lite scented candles4K/yr
  • candle lite9K/yr
  • candle under 106K/yr
  • candle-lite5K/yr
  • clearance candles under 5 dollars5K/yr
  • candlelite candles3K/yr
  • candle lite candles clearance7K/yr
  • candle lite candles4K/yr
  • candle-lite scented candles2K/yr

Reviews and returns

What reviews say buyers love and hate about Cinnamon Roll Candle

We read the reviews and the return reasons for every product selling here.

61%of positive reviews mention “Smell”
56%of negative reviews mention “Smell”
0.9%of orders come back
“Bad smell”
A buyer, on “Smell”56% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cinnamon Roll Candle questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data