Is cinnamon protein powder profitable to sell on Amazon United States?

The niche generates $277K/yr across 15 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Worth a look (53/100).

How competitive is the cinnamon protein powder niche?

11 brands and 18 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in cinnamon protein powder?

Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.

When does demand for cinnamon protein powder peak?

Demand peaks in Jan–Aug–Sep–Dec; the busiest month runs 15.2× the quietest.

What does it cost to enter the cinnamon protein powder niche?

Listings span $14.53–$90.28; the average listing price is $43.27 (sweet spot $15–$100). The average incumbent carries 1,888 reviews — the moat a new listing must climb.

cinnamon protein powder

Worth a look

Shows low returns (0.0%), but a concentrated shelf (top 5 take 69% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$43.27

avg listing price — sweet spot $15–$100

Price range

Incredible$14.53–$90.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Market size

Good$277K

$277K/yr · 108K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,887.87

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Growth

Okay+3.0%

90-day search growth — must beat 0% to launch

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

According to Flapen's Amazon United States niche tracking, cinnamon protein powder is a $277K/yr Amazon United States market (108K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Aug–Sep–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

cinnamon protein powder market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $260K–$346K; units × avg price
Conversion rate: 5.9%
Avg BSR: #59
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 1.0%
Avg brand age: 72 months
Avg seller age: 128 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 flat

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

13%

GHOST41%
Optimum Nutrition20%
Dymatize10%
Quest10%
Jacked Factory4%
FlavCity3%
Open — no brand owns it (5 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.0% search growth over the last 90 days.

Peak months: Jan, Aug, Sep, Dec · busiest ÷ quietest = 15.2×

Open Trend

Top cinnamon protein powder search terms

cinnamon protein powder42K/yr +12.4%4.8% conv.
cinnamon roll protein powder13K/yr -3.8%5.7% conv.
ghost cinnabon protein powder11K/yr +6.5%9.4% conv.
protein powder cinnamon10K/yr +4.2%6.4% conv.
cinnabon protein powder6K/yr +7.5%7.9% conv.
churro protein powder4K/yr +52.5%1.8% conv.
cinnamon protein5K/yr -17.0%3.1% conv.
cinnamon cereal protein powder5K/yr -39.4%5.5% conv.
ghost protein powder cinnabon4K/yr -37.3%14.0% conv.
maple cinnamon protein powder3K/yr +56.5%4.6% conv.

All search terms

Top cinnamon protein powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GHOST Whey Protein Powder Cinnabon - 2LB 25G of Protein - Cinnamon Roll Flavored Isolate Concentrate & Hydrolyzed Whey Protein Blend - Post Workout Shakes - Soy & Gluten Free

GHOST$49.254.4★5,182 rev

Dymatize ISO100 Whey Protein Powder Isolate Cinnamon Cereal 25g of Protein 5.5g BCAAs Less Than 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (20 Servings)

Dymatize$35.814.5★585 rev

Optimum Nutrition New Flavor Gold Standard 100% Whey Protein Powder Cinnamon Roll 2 Pound (Pack of 1) (Packaging May Vary)

Optimum Nutrition$36.954.6★996 rev

Quest Nutrition Cinnamon Crunch Protein Powder 20g Protein 2g Net Carb 1g Sugar Low Carb Gluten Free 1.6 Pound 24 Servings

Quest$28.434.2★8,254 rev

GHOST Whey Protein Powder Cinnabon - 5LB 25G of Protein - Cinnamon Roll Flavored Isolate Concentrate & Hydrolyzed Whey Protein Blend - Post Workout Shakes - Soy & Gluten Free

GHOST$90.284.4★5,182 rev

Newest

by launch date

GHOST Vegan Protein Powder Cinnabon 2.5LB Tub 25G of Protein - Plant-Based Pea & Organic Pumpkin Blend Protein with Fiber & Iron - Flavored Post Workout Shakes - Soy & Gluten Free

GHOST$48.171,700 rev

5mo ago

Jacked Factory Authentic ISO Grass Fed Whey Protein Isolate Powder - Low Carb Non-GMO Muscle Building Protein w/No Fillers Post Workout Recovery Cinnamon Cereal Splash - 25 Servings

Jacked Factory$28.1523 rev

5mo ago

Ballerina Farm Grass Fed Whey Protein Powder Maple Cinnamon 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts & Prebiotic Fiber No Artificial Ingredients 20 Servings

Ballerina Farm$59.5695 rev

6mo ago

FlavCity All in One Protein Shake Powder Cinnamon Roll - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings

FlavCity$59.7286 rev

6mo ago

Nutricost Whey Protein Concentrate 2 LB Churro Flavored - GMO-Free Gluten-Free

Nutricost$33.16129 rev

1y ago

What buyers say about cinnamon protein powder

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall32%

“It's so tasty as is”

Nutritional Content19%

“Great protein powder”

Flavor15%

“Awesome Flavor”

Quality-Overall4%

“Excellent product”

Value For Money4%

“Good for the price”

Solubility3%

“mixes easily”

Sweetness3%

“Not too sweet just right”

Blend/Ratio2%

“It blends easy too”

Ingredients-Overall2%

“Clean ingredients”

Texture/Consistency-Overall1%

“Smooth consistency”

What buyers complain about

Taste-Overall13%

“Horrible aftertaste”

Flavor10%

“Tastes Like Banana- not the flavor I bought”

Value For Money8%

“Overpriced also”

Nutritional Content7%

“but I've been lacking protein”

Sweetness6%

“Too sweet”

Artificial Sweeteners3%

“Cinnamon Cereal Splash is overwhelmingly artificial and excessively sweet”

Texture/Consistency-Overall2%

“I think the texture will Gag a maggot for some”

Solubility1%

“This powder does not blend”

Acid Regulator/Stomach Ache Relief1%

“I have terrible acid reflux”

Size-Overall1%

“The protein container seems very large for the amount of product it contains”

Top return reasons

Charging100%

Common questions

Is cinnamon protein powder profitable to sell on Amazon United States?: The niche generates $277K/yr across 15 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Worth a look (53/100).
How competitive is the cinnamon protein powder niche?: 11 brands and 18 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in cinnamon protein powder?: Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
When does demand for cinnamon protein powder peak?: Demand peaks in Jan–Aug–Sep–Dec; the busiest month runs 15.2× the quietest.
What does it cost to enter the cinnamon protein powder niche?: Listings span $14.53–$90.28; the average listing price is $43.27 (sweet spot $15–$100). The average incumbent carries 1,888 reviews — the moat a new listing must climb.