cinnamon mouthwash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$25.55avg listing price — sweet spot $15–$100
Price range
Great$3.88–$74.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$350K$350K/yr · 91K searches
Review moat
Okay2,629.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cinnamon mouthwash is a $350K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
cinnamon mouthwash market data
- Units sold / yr
- 13K–15K
- avg 1,250–1,500/product
- Revenue / yr
- $319K–$383K
- units × avg price
- Conversion rate
- 15.0%
- Avg BSR
- #290
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 25%
- Out of stock
- 4.9%
- Avg brand age
- 75 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
24
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Lavoris53%
- ACT41%
- Nature's Answer3%
- GuruNanda3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top cinnamon mouthwash search terms
- cinnamon mouthwash39K/yr
- lavoris mouthwash original cinnamon12K/yr
- act cinnamon mouthwash9K/yr
- cinnamon mouthwash for adults10K/yr
- lavoris mouthwash6K/yr
- lavoris cinnamon mouthwash4K/yr
- lavoris3K/yr
- act mouthwash cinnamon3K/yr
- mouthwash cinnamon4K/yr
- act cinnamon mouth wash2K/yr
Top cinnamon mouthwash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ACT Anticavity Fluoride Rinse Cinnamon 18 oz
ACT$3.884.7★15,901 rev
Lavoris Mouthwash Original Cinnamon 15 oz
Lavoris$10.814.5★570 rev
Cinnamon Original Lavoris Mouthwash Larger Size - 3 Pack of 18 oz Bottles (54 oz. Total) (6)
Lavoris$21.534.6★38 rev
Cinnamon Original Lavoris Mouthwash LARGER SIZE - 3 Pack of 18 oz Bottles (54 oz. total)
Lavoris$34.734.8★718 rev
Natures Answer PerioBrite Alcohol-Free Mouthwash Cinnamon 16-Fluid Ounce | Whitens Teeth | Freshens Breath | Removes Plaque | Minimizes Dry Mouth (Pack of 1)
Nature's Answer$12.934.4★307 rev
Newest
by launch dateCinnamon Original Lavoris Mouthwash Larger Size - 3 Pack of 18 oz Bottles (54 oz. Total) (6)
Lavoris$21.5338 rev
GuruNanda Cinnamon Oil Pulling Mouthwash Promotes Calmness with Neem & Ashwagandha for Fresh Breath & Happy Gums Alcohol-Free 16 Oz
GuruNanda$18.291,996 rev
Lavoris Mouthwash Cinnamon 18 Fluid Ounce (12 Pack)
Lavoris$74.87570 rev
Cinnamon Original Lavoris Mouthwash LARGER SIZE - 3 Pack of 18 oz Bottles (54 oz. total)
Lavoris$34.73718 rev
Lavoris Mouthwash Original Cinnamon Flavor 2-Pack
Lavoris$27.34937 rev
Trending
90-day click momentumCinnamon Original Lavoris Mouthwash Larger Size - 3 Pack of 18 oz Bottles (54 oz. Total) (6)
Lavoris$21.534.6★
GuruNanda Cinnamon Oil Pulling Mouthwash Promotes Calmness with Neem & Ashwagandha for Fresh Breath & Happy Gums Alcohol-Free 16 Oz
GuruNanda$18.294.6★
Lavoris Mouthwash Original Cinnamon 15 oz
Lavoris$10.814.5★
Lavoris Mouthwash Cinnamon 18 Fluid Ounce (12 Pack)
Lavoris$74.874.5★
ACT Anticavity Fluoride Rinse Cinnamon 18 oz
ACT$3.884.7★
What buyers say about cinnamon mouthwash
What buyers praise and complain about, mined from review topics.What buyers love
“Good tasting mouthwash”
“Dentist is very happy with my teeth using this a lot”
“Quality Product”
“Flavor is great”
“Good investment”
“Fresh breath”
“Actually tastes as advertised”
“I like the green better”
“Fun dispenser”
“refreshing clean feeling afterwards”
What buyers complain about
“Cap is impossible to open”
“Doesnt taste good”
“NOT CINNAMON FLAVOR HORRIBLE TASTE”
“bottles leak from mishandled delivery”
“a bit expensive”
“prescription chlorhexidine can discolor teeth”
“oily”
“I have a strong aversion to mint + alcohol”
“the size continues to get smaller”
“Please change this design”
Top return reasons
Common questions
- Is cinnamon mouthwash profitable to sell on Amazon United States?
- The niche generates $350K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the cinnamon mouthwash niche?
- 4 brands and 24 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cinnamon mouthwash?
- Top complaints mined from reviews: Ease Of Use, Taste-Overall, Flavor. The return rate is 0.1%.
- When does demand for cinnamon mouthwash peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the cinnamon mouthwash niche?
- Listings span $3.88–$74.87; the average listing price is $25.55 (sweet spot $15–$100). The average incumbent carries 2,630 reviews — the moat a new listing must climb.