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Cinnamon Leaf Essential Oil

Fail

Shoppers spend an estimated $26K a year here, so Cinnamon Leaf Essential Oil is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$26K/yr17K searches / yr
90-day growth
+22.0%search demand this quarter
Competition
86%top-5 click share · 12 brands · 245 sellers

Flapen Score

Cinnamon Leaf Essential Oil against its category

The dotted line is the Health & Household average. Past it, Cinnamon Leaf Essential Oil is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cinnamon Leaf Essential Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Cinnamon Leaf Essential Oil 17K times last year and spent an estimated $26K. The top 5 brands take 86% of clicks. Demand peaks in Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
+22.0%
Conversion, latest week
13.3%
Market size, estimated
$26Ka year
Peak month
November1.9× the quietest month
Top search term
cinnamon leaf essential oil12K searches a year

02 · Price

A sale here is worth $11.45.

Listings sell for $11.45 on average, from $5.77 to $25.52. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $11.45 that is $1K to $3K a year per listing.

Average price
$11.45under the $15 to $100 sweet spot
Price range
$5.77–$25.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #280 within Aromatherapy. It carries 3,381 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
92%
Out of stock, average day
15.4%
Average rank
#280in Aromatherapy
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
3,381per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Cinnamon Leaf Essential Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

12 rising

Sellers

245

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

11%

  • Brand 128%
  • Brand 226%
  • Brand 320%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (6 brands, 11%)

Demand

Cinnamon Leaf Essential Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about Cinnamon Leaf Essential Oil

We read the reviews and the return reasons for every product selling here.

57%of positive reviews mention “Smell”
67%of negative reviews mention “Smell”
1.9%of orders come back
“No scent”
A buyer, on “Smell”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cinnamon Leaf Essential Oil questions

Answered from the same tracked data.