Is cinnamon leaf essential oil profitable to sell on Amazon United States?

The niche generates $26K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +22.0%. Flapen's verdict: Skip it (43/100).

How competitive is the cinnamon leaf essential oil niche?

12 brands and 245 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in cinnamon leaf essential oil?

Top complaints mined from reviews: Smell, Strength, Value For Money. The return rate is 1.9%.

When does demand for cinnamon leaf essential oil peak?

Demand peaks in Nov; the busiest month runs 1.9× the quietest.

What does it cost to enter the cinnamon leaf essential oil niche?

Listings span $5.77–$25.52; the average listing price is $11.45 (sweet spot $15–$100). The average incumbent carries 3,381 reviews — the moat a new listing must climb.

cinnamon leaf essential oil

Skip it

A small market ($26K/yr) — this niche doesn't clear our bar today.

Conversion

Incredible13.3%

search→purchase rate — share of searches ending in a sale

Returns

Great1.9%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$5.77–$25.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+22.0%

90-day search growth — must beat 0% to launch

Avg price

Okay$11.45

avg listing price — sweet spot $15–$100

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,380.5

avg incumbent reviews — the moat a new listing must climb

Competition

Bad86%

top-5 click share — a locked-up shelf

Market size

Bad$26K

$26K/yr · 17K searches

According to Flapen's Amazon United States niche tracking, cinnamon leaf essential oil is a $26K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov. Verdict: Skip it — 43/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

cinnamon leaf essential oil market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $23K–$29K; units × avg price
Conversion rate: 13.3%
Avg BSR: #280
Page quality: 0%
Prime: 92%
Sponsored: 83%
Out of stock: 15.4%
Avg brand age: 78 months
Avg seller age: 179 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 rising

Sellers

245

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

11%

Majestic Pure28%
Brooklyn Botany26%
SVA ORGANICS20%
Plant Therapy6%
EVOKE OCCU5%
Bio Sense3%
Open — no brand owns it (6 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +22.0% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.9×

Open Trend

Top cinnamon leaf essential oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Cinnamon Essential Oil Cinnamon Oil 4 Fl Oz

Majestic Pure$11.284.4★3,860 rev

Brooklyn Botany Cinnamon Leaf Essential Oil - 100% Pure and Natural - Premium Grade Oil with Dropper - for Aromatherapy and Diffuser - 1 Fl Oz

Brooklyn Botany$5.774.3★318 rev

SVA Cinnamon Leaf Essential Oil 4 Fl Oz for Diffuser Skin & Hair Care Ideal for Massage & DIY Blends with Dropper

SVA ORGANICS$13.964.4★864 rev

Plant Therapy Cinnamon Leaf Essential Oil 10 mL (1/3 oz) 100% Pure Undiluted Aromatherapy Cozy Scent Sore Muscle Relief

Plant Therapy$9.994.5★695 rev

EVOKE OCCU Cinnamon Essential Oil - Warm Fall Scent for Diffuser Spray Soap Candles Hair & Skin Care - 4 Fl Oz

EVOKE OCCU$9.604.0★1,264 rev

Newest

by launch date

MUNUSNA Cinnamon Essential Oil 100ML 100% Pure Natural Cinnamon Oil Premium Grade Aromatherapy Oil for Hair Face Skin Body Care Diffuser Massage Home Soap and Candle Making

MUNUSNA$7.592,429 rev

6mo ago

Bio Sense Cinnamon Leaf Essential Oil | 118 ml | 100% Pure & Organic Cinnamon Leaf Essential Oil | Use for Diffuser and Household| 4 fl oz.

Bio Sense$14.6812 rev

1y ago

Carno Calm Cinnamon Essential Oil | USDA Certified Organic Cinnamon Oil | Perfect for Aromatherapy and Diffuser | 1.7 fl.oz

Carno Calm$9.714,023 rev

1y ago

Brooklyn Botany Cinnamon Leaf Essential Oil - 100% Pure and Natural - Premium Grade Oil with Dropper - for Aromatherapy and Diffuser - 1 Fl Oz

Brooklyn Botany$5.77318 rev

4y ago

EVOKE OCCU Cinnamon Essential Oil - Warm Fall Scent for Diffuser Spray Soap Candles Hair & Skin Care - 4 Fl Oz

EVOKE OCCU$9.601,264 rev

4y ago

What buyers say about cinnamon leaf essential oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell57%

“very natural smell”

Quality-Overall13%

“In terms of quality this oil is excellent”

Value For Money7%

“Worth the money”

Efficiency3%

“Works great”

Advertised Vs Actual Product2%

“As advertised”

Vegan/Organic2%

“Organic Cinnamon”

Strength1%

“Cinnamon from my kitchen is much stronger”

Size-Overall1%

“Great value for the size”

Allergies1%

“no reaction or tingling”

Durability1%

“it last almost entire day”

What buyers complain about

Smell67%

“No scent”

Strength4%

“not strong”

Value For Money4%

“Not worth it”

Oily/Greasy3%

“This oil is crap”

Allergies3%

“Awful Product, Severe alergic reaction, burning skin”

Advertised Vs Actual Product2%

“Not as described”

Defective Material/Parts2%

“DEFECTIVE INSERT AND UNABLE TO OPEN EASILY”

Ease Of Use2%

“hard to remove without spilling”

Quality-Overall1%

“the reviews are no longer reliable on this site”

Ingredients-Overall1%

“The content in this bottle is different from whats on the label”

Top return reasons

Smell73%

Advertised Vs Actual Product10%

Leak-Proof4%

Product Condition2%

Size-Overall2%

Oily/Greasy2%

Defective Material/Parts1%