Is cinnamon essential oil profitable to sell on Amazon United States?

The niche generates $842K/yr across 38 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is +35.6%. Flapen's verdict: Worth a look (73/100).

How competitive is the cinnamon essential oil niche?

30 brands and 570 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in cinnamon essential oil?

Top complaints mined from reviews: Smell, Functionality-Overall, Pest/Insect Control. The return rate is 1.3%.

When does demand for cinnamon essential oil peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the cinnamon essential oil niche?

Listings span $4.31–$34.43; the average listing price is $12.40 (sweet spot $15–$100). The average incumbent carries 3,758 reviews — the moat a new listing must climb.

cinnamon essential oil

Worth a look

Shows searches that convert (10.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Brand share

Great46%

top-5 brand share — no brand owns this niche

Returns

Great1.3%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$842K

$842K/yr · 643K searches

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Price range

Good$4.31–$34.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+35.6%

90-day search growth — must beat 0% to launch

Avg price

Good$12.40

avg listing price — sweet spot $15–$100

Review moat

Okay3,758.26

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, cinnamon essential oil is a $842K/yr Amazon United States market (643K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 73/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

cinnamon essential oil market data

Units sold / yr: 60K–80K; avg 2,000–2,500/product
Revenue / yr: $744K–$992K; units × avg price
Conversion rate: 10.5%
Avg BSR: #113
Page quality: 0%
Prime: 97%
Sponsored: 95%
Out of stock: 5.3%
Avg brand age: 60 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

30 rising

Sellers

570

Top-5 brand share

46%

Top 20: 93%

Top-5 click share

41%

Top 20: 87%

Open market

48%

Majestic Pure11%
Wuvezrub10%
KUKKA essential oils9%
Carno Calm8%
MUNUSNA7%
EVOKE OCCU7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +35.6% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top cinnamon essential oil search terms

cinnamon oil254K/yr +72.0%9.9% conv.
cinnamon essential oil212K/yr -12.5%12.4% conv.
cinnamon oil for pest control39K/yr +187.4%10.3% conv.
cinnamon oil essential17K/yr -24.3%9.6% conv.
cinamon oils12K/yr +31.1%9.7% conv.
cinnamon essential oil organic11K/yr +42.9%8.8% conv.
cinnamon essential oil pure6K/yr +147.9%10.4% conv.
pure cinnamon oil8K/yr +32.2%7.7% conv.
cinamon oil7K/yr +57.2%10.6% conv.
essential oils cinnamon12K/yr +5.1%13.2% conv.

All search terms

Top cinnamon essential oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

100% Pure Cinnamon Oil - 4 Fl Oz Cinnamon Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent

KUKKA essential oils$10.524.3★1,149 rev

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Cinnamon Essential Oil Cinnamon Oil 4 Fl Oz

Majestic Pure$11.284.4★3,860 rev

Carno Calm Cinnamon Essential Oil | USDA Certified Organic Cinnamon Oil | Perfect for Aromatherapy and Diffuser | 1.7 fl.oz

Carno Calm$9.714.5★4,023 rev

MUNUSNA Cinnamon Essential Oil 100ML 100% Pure Natural Cinnamon Oil Premium Grade Aromatherapy Oil for Hair Face Skin Body Care Diffuser Massage Home Soap and Candle Making

MUNUSNA$7.594.4★2,429 rev

EVOKE OCCU Cinnamon Essential Oil - Warm Fall Scent for Diffuser Spray Soap Candles Hair & Skin Care - 4 Fl Oz

EVOKE OCCU$9.604.0★1,264 rev

Newest

by launch date

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Soap and Candle Making Cinnamon Essential Oil Cinnamon Oil 4 Fl Oz

Majestic Pure$15.1750 rev

5mo ago

MUNUSNA Cinnamon Essential Oil 100ML 100% Pure Natural Cinnamon Oil Premium Grade Aromatherapy Oil for Hair Face Skin Body Care Diffuser Massage Home Soap and Candle Making

MUNUSNA$7.592,429 rev

6mo ago

Pest Rid Pest Control Spray Essential Oil - Natural Cinnamon Repellent for Snakes Raccoons Lizards Frogs Bats Deer - Non-Toxic Safe for Kids Pets Plants - Indoor/Outdoor Use - USA Made - 32 Oz

Pest-Rid$19.9310 rev

8mo ago

Wuvezrub Cinnamon Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Cinnamon

Wuvezrub$6.0149 rev

1y ago

SU JUABA Cinnamon Essential Oil 4 Oz for Diffuser Massage Skin Care Aromatherapy DIY Candles Soaps & Home Cleaning - 118ML

SU JUABA$9.11210 rev

1y ago

What buyers say about cinnamon essential oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell42%

“clean smell”

Pest/Insect Control11%

“Get rid of mice”

Quality-Overall11%

“Excellent product”

Value For Money5%

“Excellent value”

Spray/Flow3%

“Easy spray”

Advertised Vs Actual Product3%

“As advertised”

Ease Of Use3%

“Easy to use”

Taste-Overall2%

“I love having this in my morning coffee”

Durability1%

“Perfect for all year round”

Size-Overall1%

“You get a nice size of this”

What buyers complain about

Smell44%

“Unpleasant smell”

Functionality-Overall9%

“Not effective at all”

Pest/Insect Control6%

“Has not deterred the squirrels at all”

Value For Money4%

“But its expensive”

Strength4%

“Not very strong”

Spray/Flow3%

“Buy a better sprayer”

Quality-Overall3%

“Absolute garbage”

Advertised Vs Actual Product2%

“Has not worked as advertised”

Oily/Greasy2%

“This oil is crap”

Leak-Proof2%

“leaked all over”

Top return reasons

Smell61%

Advertised Vs Actual Product10%

Functionality-Overall6%

Leak-Proof5%

Spray/Flow3%

Size-Overall2%

Pest/Insect Control1%

Oily/Greasy1%

Product Condition1%

Value For Money1%

Common questions

Is cinnamon essential oil profitable to sell on Amazon United States?: The niche generates $842K/yr across 38 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is +35.6%. Flapen's verdict: Worth a look (73/100).
How competitive is the cinnamon essential oil niche?: 30 brands and 570 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in cinnamon essential oil?: Top complaints mined from reviews: Smell, Functionality-Overall, Pest/Insect Control. The return rate is 1.3%.
When does demand for cinnamon essential oil peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the cinnamon essential oil niche?: Listings span $4.31–$34.43; the average listing price is $12.40 (sweet spot $15–$100). The average incumbent carries 3,758 reviews — the moat a new listing must climb.

cinnamon essential oil

cinnamon essential oil market data

Competition & brand share

Demand & seasonality

Top cinnamon essential oil search terms

Top cinnamon essential oil products on Amazon

Top sellers

Newest

Trending

What buyers say about cinnamon essential oil

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Health & Household