Is cinnamon broom profitable to sell on Amazon United States?

The niche generates $53K/yr across 21 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Skip it (49/100).

How competitive is the cinnamon broom niche?

11 brands and 17 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in cinnamon broom?

Top complaints mined from reviews: Smell, Quality-Overall, Size-Overall. The return rate is 0.3%.

When does demand for cinnamon broom peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 8.7× the quietest.

What does it cost to enter the cinnamon broom niche?

Listings span $6.78–$36.15; the average listing price is $15.63 (sweet spot $15–$100). The average incumbent carries 329 reviews — the moat a new listing must climb.

cinnamon broom

Skip it

A small market ($53K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great328.81

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$15.63

avg listing price — sweet spot $15–$100

Price range

Good$6.78–$36.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-14.9%

90-day search growth — must beat 0% to launch

Market size

Bad$53K

$53K/yr · 200K searches

According to Flapen's Amazon United States niche tracking, cinnamon broom is a $53K/yr Amazon United States market (200K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 49/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

cinnamon broom market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $78K–$94K; units × avg price
Conversion rate: 1.7%
Avg BSR: #236
Page quality: 0%
Prime: 95%
Sponsored: 48%
Out of stock: 13.3%
Avg brand age: 41 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

51%

Top 20: 99%

Open market

Nautical Crush Trading40%
BUFFALO BROOM CO.21%
Teeloray20%
BUFFALO BROOMS4%
RJINGSHI4%
Citrus Magic3%
Open — no brand owns it (5 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 8.7×

Open Trend

Top cinnamon broom search terms

cinnamon broom125K/yr -14.5%2.6% conv.
cinnamon broomstick30K/yr -9.7%2.4% conv.
cinnamon brooms13K/yr +9.9%1.5% conv.
scented broom5K/yr -16.5%0.6% conv.
cinnamon broomstick scented10K/yr -38.7%5.2% conv.
mini cinnamon broom5K/yr -22.9%3.3% conv.
cinnamon scented broom6K/yr -42.8%1.2% conv.
escoba de canela3K/yr -3.1%1.6% conv.
cinamon broom stick3K/yr -55.0%2.9% conv.

All search terms

Top cinnamon broom products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cinnamon Brooms 36 and 6 - Cinnamon Broomstick Scented Combo - Mini Broom 6 & Large Broom 36 - Witches Broom Cinnamon Broomstick Decoration for Halloween - Mini Cinnamon Broomstick Scented Broom

Nautical Crush Trading$26.184.2★118 rev

Scented Cinnamon Broom - 36 inch Heather Broom Stick with Rope Loop for Easy Hanging - Traditional and Rustic Kitchen Decor Witchy Home Decor for Halloween and Holiday Decorations

BUFFALO BROOM CO.$24.594.3★61 rev

Cinnamon Broom - Cinnamon Broomstick Scented 6in (2 Pack) - Decorative Mini Broomsticks - Cinnamon Scented Brooms - Door Protection

Nautical Crush Trading$13.924.0★364 rev

Cinnamon Broom - Cinnamon Scented 6in (3 Pack) Mini Broomsticks - Decorative Broom for Door Protection

Nautical Crush Trading$19.954.0★364 rev

Teeloray Cinnamon Broom 7.5 Inch Witch Broom for Altar Magic Crystal Handmade Mini Cinnamon Broomstick Scented Natural Herbal Protection Witchcraft Supplies for Wiccan Dcor Witchy Gifts (Red)

Teeloray$14.304.5★150 rev

Newest

by launch date

Citrus Magic Odor Absorbing Solid Air Freshener Cinnamon Broom 8-Ounce Pack of 3

Citrus Magic$11.3558 rev

8mo ago

Cinnamon Broom - Cinnamon Scented 3in (6 Pack) Mini Broomsticks - Decorative Witch Broom for Door Protection & Halloween Dcor

Nautical Crush Trading$19.6611 rev

9mo ago

36 Cinnamon Broom Natural Scented Decorative Broomstick Home Fall Holiday Dcor Lasting Aroma Rustic Accent Seasonal Decoration

Generic$21.475 rev

10mo ago

Scented Pumpkin Spice Mini Brooms - 3 Inch Rustic Heather Brooms with Rope Loop for Easy Hanging - Farmhouse Kitchen Accent Witchy Halloween Dcor Cozy Holiday Home Decoration - 5 Pack

BUFFALO BROOM CO.$9.2594 rev

11mo ago

Scented Cinnamon Broom 18 Inch Rustic Heather Broom with Rope Loop for Easy Hanging Farmhouse Kitchen Accent Witchy Halloween Dcor Cozy Holiday Home Decoration & Door Protection

BUFFALO BROOM CO.$18.3523 rev

11mo ago

What buyers say about cinnamon broom

What buyers praise and complain about, mined from review topics.

What buyers love

Smell24%

“Great scent”

Quality-Overall14%

“GREAT QUALITY”

Flavor11%

“Good flavor”

Value For Money8%

“Good price well made”

Taste-Overall8%

“They taste delicious with my coffee”

Advertised Vs Actual Product7%

“Just as it's advertised”

Freshness6%

“They were fresh”

Size-Overall4%

“Great size”

Spiciness4%

“Good cinnamon sticks”

Ingredients-Overall3%

“Cinnamon is a potent spice rich in antioxidants. polyphenols”

What buyers complain about

Smell47%

“Fragrance missing”

Quality-Overall7%

“POOR PRODUCT”

Size-Overall6%

“too small”

Color5%

“Very different color than pictured”

Taste-Overall5%

“this DO NOT have smell or taste like cinnamon at all”

Moist/Dry4%

“Dried out”

Flavor3%

“No flavor”

Stale/Rotten/Spoiled3%

“not fresh at all”

Durability2%

“it didnt last very long”

Strength2%

“Not strong enough”

Top return reasons

Size-Overall37%

Smell35%

Advertised Vs Actual Product8%

Value For Money5%

Quality-Overall4%

Product Condition4%

Design-Overall2%