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Cigars

Fail

The top 5 products take 85% of clicks, so Cigars is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$599K/yr2.5M searches / yr
90-day growth
+21.5%search demand this quarter
Competition
85%top-5 click share · 7 brands · 32 sellers

Flapen Score

Cigars against its category

The dotted line is the Health & Household average. Past it, Cigars is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cigars market on Amazon at a glance

Shoppers on Amazon United States searched for Cigars 2.5M times last year and spent an estimated $599K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $599K a year.

Searches, last 12 months
2.5M
Growth, 90 days vs prior 90
+21.5%
Conversion, latest week
1.0%
Market size, estimated
$599Ka year
Peak month
December3.2× the quietest month
Top search term
cigars781K searches a year

02 · Price

A sale here is worth $23.10.

Listings sell for $23.10 on average, from $8.77 to $36.88. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $23.10 that is $17K to $23K a year per listing.

Average price
$23.10inside the $15 to $100 sweet spot
Price range
$8.77–$36.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$17K–$23K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3,204 within Tobacco-Related Products. It carries 1,897 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
78%
Out of stock, average day
0.0%
Average rank
#3,204in Tobacco-Related Products
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,897per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Cigars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

32

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

3%

  • Brand 157%
  • Brand 216%
  • Brand 312%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Cigars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.2×

Search terms

Top Cigars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cigars781K/yr
  • cigar721K/yr
  • cigar accessories434K/yr
  • cigar accessories for men143K/yr
  • cigar gifts for men127K/yr
  • cigar gifts62K/yr
  • cigarros40K/yr
  • cigars accessories27K/yr
  • puros22K/yr
  • cigar accessories for men luxury22K/yr

Reviews and returns

What reviews say buyers love and hate about Cigars

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Advertised Vs Actual Product”
1.2%of orders come back
“Misleading”
A buyer, on “Advertised Vs Actual Product”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cigars questions

Answered from the same tracked data.