Is cigars profitable to sell on Amazon United States?

The niche generates $599K/yr across 9 tracked products. 90-day search growth is +21.5%. Flapen's verdict: Skip it (47/100).

How competitive is the cigars niche?

7 brands and 32 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in cigars?

Top complaints mined from reviews: Advertised Vs Actual Product, Humidification, Measurement/Reading Accuracy. The return rate is 1.2%.

When does demand for cigars peak?

Demand peaks in Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the cigars niche?

Listings span $8.77–$36.88; the average listing price is $23.10 (sweet spot $15–$100). The average incumbent carries 1,897 reviews — the moat a new listing must climb.

cigars

Skip it

A concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$23.10

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Great$8.77–$36.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$599K

$599K/yr · 2.5M searches

Growth

Good+21.5%

90-day search growth — must beat 0% to launch

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,896.78

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad93%

top-5 brand share — brand-locked demand

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad85%

top-5 click share — a locked-up shelf

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, cigars is a $599K/yr Amazon United States market (2.5M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

cigars market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: $693K–$924K; units × avg price
Conversion rate: 1.0%
Avg BSR: #3,204
Page quality: 0%
Prime: 78%
Sponsored: 44%
Out of stock: 0.0%
Avg brand age: 45 months
Avg seller age: 160 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Generic57%
Cuba16%
Tesonway12%
AWOTE5%
KEJIAR4%
Scotte3%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +21.5% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 3.2×

Open Trend

Top cigars search terms

cigars781K/yr +27.5%0.5% conv.
cigar721K/yr +17.7%0.3% conv.
cigar accessories434K/yr +11.8%0.2% conv.
cigar accessories for men143K/yr +34.9%0.3% conv.
cigar gifts for men127K/yr +29.5%0.8% conv.
cigar gifts62K/yr +56.1%0.4% conv.
cigarros40K/yr +1.1%0.0% conv.
cigars accessories27K/yr -3.5%0.2% conv.
puros22K/yr +11.4%0.1% conv.
cigar accessories for men luxury22K/yr +22.7%0.2% conv.

All search terms

Top cigars products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cigar Have a Cigar Black

Generic$17.890.0★0 rev

Cuba By Cuba for Men Gift Set 4 Count

Cuba$13.044.2★9,495 rev

Tesonway Cigar Humidor Cedar Wood Humidor Cigar Box Glass Top Desktop Humidor with Front Hygrometer Humidifier Divider Accessories Drawer and Combination Lock Cigar Gifts for Men (Black)

Tesonway$36.244.5★1,735 rev

Tesonway Cigar Humidor Cedar Wood Humidor Cigar Box Glass Top Desktop Humidor with Front Hygrometer Humidifier Divider Accessories Drawer and Combination Lock Cigar Gifts for Men (Brown)

Tesonway$36.104.5★1,735 rev

AWOTE Travel Cigar Humidor Case - Cedar Lined V Cut Cutter Portable Humidor with Humidifier & Hygrometer Holds 7-9 Cigars Includes Lighter - Gift Set

AWOTE$36.884.5★528 rev

Newest

by launch date

KEJIAR Cigar Humidor Case Portable Cigar Box with Straight Cutter V Cutter Hole Puncher Humidifier Packs Travel Humidor and Cigar Accessories Gift Set Leather Cigar Case (Brown)

KEJIAR$21.90848 rev

2y ago

AWOTE Travel Cigar Humidor Case - Cedar Lined V Cut Cutter Portable Humidor with Humidifier & Hygrometer Holds 7-9 Cigars Includes Lighter - Gift Set

AWOTE$36.88528 rev

2y ago

Tesonway Cigar Humidor Cedar Wood Humidor Cigar Box Glass Top Desktop Humidor with Front Hygrometer Humidifier Divider Accessories Drawer and Combination Lock Cigar Gifts for Men (Brown)

Tesonway$36.101,735 rev

2y ago

Tesonway Cigar Humidor Cedar Wood Humidor Cigar Box Glass Top Desktop Humidor with Front Hygrometer Humidifier Divider Accessories Drawer and Combination Lock Cigar Gifts for Men (Black)

Tesonway$36.241,735 rev

3y ago

Cigar Quote Wall Decor Vintage Art Poster Plaque Cigar Knowledge Metal Poster Plaques for Home Living Room Kitchen Cafe Bar Garage Wall Decor 8x12 in

CSWLJS$8.771,196 rev

3y ago

What buyers say about cigars

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Good quality”

Gifting Purpose15%

“Gift was appreciated”

Smell14%

“the wood smells great”

Value For Money9%

“Amazing price”

Ease Of Use5%

“Easy to use”

Humidification5%

“The humidifier is simple to use”

Design-Overall4%

“Clean design”

Advertised Vs Actual Product4%

“Works just as it should”

Size-Overall3%

“so the size is perfect”

Efficiency2%

“Functional”

What buyers complain about

Advertised Vs Actual Product10%

“Misleading”

Humidification9%

“Issues with humidity”

Measurement/Reading Accuracy7%

“the gauge isnt accurate at all”

Functionality-Overall6%

“doesnt work”

Size-Overall6%

“It is slightly bigger than I expected because I thought it was slightly slimmer”

Durability6%

“Broke in months”

Print Quality5%

“Terrible fuzzy print”

Leak-Proof5%

“The natural oil bottle was leaking in the package”

Quality-Overall5%

“Soooo cheap”

Smell4%

“Smelling it out of the tube or spraying it in the air doesn't give the same lovely scent”

Top return reasons

Size-Overall26%

Functionality-Overall12%

Locking Mechanism12%

Quality-Overall7%

Advertised Vs Actual Product6%

Defective Material/Parts4%

Value For Money4%

Measurement/Reading Accuracy4%

Color3%

Humidification3%

Common questions

Is cigars profitable to sell on Amazon United States?: The niche generates $599K/yr across 9 tracked products. 90-day search growth is +21.5%. Flapen's verdict: Skip it (47/100).
How competitive is the cigars niche?: 7 brands and 32 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in cigars?: Top complaints mined from reviews: Advertised Vs Actual Product, Humidification, Measurement/Reading Accuracy. The return rate is 1.2%.
When does demand for cigars peak?: Demand peaks in Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the cigars niche?: Listings span $8.77–$36.88; the average listing price is $23.10 (sweet spot $15–$100). The average incumbent carries 1,897 reviews — the moat a new listing must climb.

cigars

cigars market data

Competition & brand share

Demand & seasonality

Top cigars search terms

Top cigars products on Amazon

Top sellers

Newest

Trending

What buyers say about cigars

What buyers love

What buyers complain about

Top return reasons

Common questions

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