Cigarettes
MaybeThe products selling today average only 3.6★. But demand is soft, at +3.9% this quarter, so Cigarettes is a Maybe.
- Flapen Score
- 63 / 100Top 6% of 14,768 Health & Household niches · +14 vs the category median of 4963
- Market size
- $1.2M/yr2.1M searches / yr
- 90-day growth
- +3.9%search demand this quarter
- Competition
- 54%top-5 click share · 9 brands · 10 sellers
Flapen Score
Cigarettes against its category
The dotted line is the Health & Household average. Past it, Cigarettes is stronger. Inside it, weaker.
Market
The Cigarettes market on Amazon at a glance
Shoppers on Amazon United States searched for Cigarettes 2.1M times last year and spent an estimated $1.2M. The top 5 brands take 85% of clicks. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.
- Searches, last 12 months
- 2.1M
- Growth, 90 days vs prior 90
- +3.9%
- Conversion, latest week
- 3.8%
- Market size, estimated
- $1.2Ma year
- Peak month
- January1.1× the quietest month
- Top search term
- herbal cigarettes573K searches a year
02 · Price
A sale here is worth $15.48.
Listings sell for $15.48 on average, from $6.39 to $35.51. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $15.48 that is $46K to $62K a year per listing.
- Average price
- $15.48inside the $15 to $100 sweet spot
- Price range
- $6.39–$35.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $46K–$62K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #81 within Smoking Cessation. It carries 463 reviews at 3.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 1.8%
- Average rank
- #81in Smoking Cessation
- Average rating
- 3.60 starsAmazon United States average 4.42 stars
- Average reviews
- 463per listing
- Listings tracked
- 27
04 · Newcomers
10 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Cigarettes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Honeyrose Herbal Cigarettes VANILLA Flavor 100% Tobacco & Nicotine FREE 100% Natural Herbal Smokes Quit Smoking Made In England
- Price
- $14.49
- Rating
- 3.2/5
- Reviews
- 1,096
- Age
- 10y ago

Step - Red Full Flavor Herbal Cigarettes - 3 Packs with 20 Cigarettes per Pack (60 Total)
- Price
- $11.66
- Rating
- 3.2/5
- Reviews
- 817
- Age
- 2y ago

Herbal Cigarettes - Tobacco and Nicotine Free -2 Packs 40 Smokes
- Price
- $15.31
- Rating
- 3.3/5
- Reviews
- 2,698
- Age
- 4y ago

Derrose Lavender Herbal Sticks Herbal Cigarettes Nicotine Free and Tobacco Free Help Stop Smoking Better Effect When Used with Nicotine Patches Smoking Cessation Products 2packs-40 Sticks
- Price
- $15.25
- Rating
- 3.8/5
- Reviews
- 92
- Age
- 5mo ago

Djarum Original Black Bliss Clove Filtered Cigarettes - 1 Box of 20 incl. Frugal Smoker Sticker
- Price
- $11.59
- Rating
- 3.9/5
- Reviews
- 391
- Age
- 2y ago
Trending
estimated 90-day click momentum
Derrose Ice Coffee Flavor Herbal Sticks Herbal Cigarettes Nicotine Free and Tobacco Free Help Stop Smoking Better Effect When Used with Nicotine Patches Smoking Cessation Products 2packs-40 Sticks
- Price
- $15.13
- Rating
- 3.8/5
- Reviews
- 59
- Age
- 8mo ago

STEP Blue Light Smooth Herbal Cigarettes - (3 Boxes = 60ct)
- Price
- $10.29
- Rating
- 3.4/5
- Reviews
- 40
- Age
- 4mo ago

Provence Slim Herbal Cigarettes - Peach Jasmine | 2 Packs (40 Sticks)
- Price
- $15.17
- Rating
- 3.9/5
- Reviews
- 22
- Age
- 4mo ago

STEP Blue Light Smooth Herbal Cigarettes (1 Box = 20ct)
- Price
- $6.39
- Rating
- 3.4/5
- Reviews
- 17
- Age
- 4mo ago

Derrose Tea Rose Herbal Sticks Herbal Cigarettes Nicotine Free Tobacco Free Help Stop Smoking Better Effect When Used with Nicotine PatchesSmoking Cessation Products 2packs-40 Sticks
- Price
- $14.20
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 11mo ago
Newest
by launch date
STEP Blue Light Smooth Herbal Cigarettes - (3 Boxes = 60ct)
- Price
- $10.29
- Rating
- 3.4/5
- Reviews
- 40
- Age
- 4mo ago

STEP Blue Light Smooth Herbal Cigarettes (1 Box = 20ct)
- Price
- $6.39
- Rating
- 3.4/5
- Reviews
- 17
- Age
- 4mo ago

Provence Slim Herbal Cigarettes - Cherry Rose | 2 Packs (40 Sticks)
- Price
- $15.22
- Rating
- 3.9/5
- Reviews
- 21
- Age
- 4mo ago

Provence Slim Herbal Cigarettes - Peach Jasmine | 2 Packs (40 Sticks)
- Price
- $15.17
- Rating
- 3.9/5
- Reviews
- 22
- Age
- 4mo ago

Derrose Lavender Herbal Sticks Herbal Cigarettes Nicotine Free and Tobacco Free Help Stop Smoking Better Effect When Used with Nicotine Patches Smoking Cessation Products 2packs-40 Sticks
- Price
- $15.25
- Rating
- 3.8/5
- Reviews
- 92
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
10
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 92%
Open market
7%
- Honeyrose29%
- STEP25%
- Derrose15%
- The Frugal Smoker9%
- xuan chi8%
- Heabal7%
- Open — no brand owns it (3 brands, 7%)
Demand
Cigarettes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.1×
Search terms
Top Cigarettes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- herbal cigarettes573K/yr
- cigarettes528K/yr
- cigarette180K/yr
- marlboro cigarettes164K/yr
- clove cigarettes66K/yr
- cigarettes carton66K/yr
- nicotine free cigarettes69K/yr
- honeyrose herbal cigarettes50K/yr
- marlboro cigarettes carton36K/yr
- marlboro cigarettes pack26K/yr
Reviews and returns
What reviews say buyers love and hate about Cigarettes
We read the reviews and the return reasons for every product selling here.
“Chemical after taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cigarettes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









