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Cigarettes

Maybe

The products selling today average only 3.6★. But demand is soft, at +3.9% this quarter, so Cigarettes is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 14,768 Health & Household niches · +14 vs the category median of 49
Market size
$1.2M/yr2.1M searches / yr
90-day growth
+3.9%search demand this quarter
Competition
54%top-5 click share · 9 brands · 10 sellers

Flapen Score

Cigarettes against its category

The dotted line is the Health & Household average. Past it, Cigarettes is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cigarettes market on Amazon at a glance

Shoppers on Amazon United States searched for Cigarettes 2.1M times last year and spent an estimated $1.2M. The top 5 brands take 85% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
+3.9%
Conversion, latest week
3.8%
Market size, estimated
$1.2Ma year
Peak month
January1.1× the quietest month
Top search term
herbal cigarettes573K searches a year

02 · Price

A sale here is worth $15.48.

Listings sell for $15.48 on average, from $6.39 to $35.51. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $15.48 that is $46K to $62K a year per listing.

Average price
$15.48inside the $15 to $100 sweet spot
Price range
$6.39–$35.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
3,000–4,000
Revenue per listing a year
$46K–$62K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #81 within Smoking Cessation. It carries 463 reviews at 3.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#81in Smoking Cessation
Average rating
3.60 starsAmazon United States average 4.42 stars
Average reviews
463per listing
Listings tracked
27

04 · Newcomers

10 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
10Amazon's first-year sales bar
Average brand age
50 months

Products

Top Cigarettes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

10

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

54%

Top 20: 92%

Open market

7%

  • Brand 129%
  • Brand 225%
  • Brand 315%
  • Brand 49%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (3 brands, 7%)

Demand

Cigarettes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.1×

Search terms

Top Cigarettes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • herbal cigarettes573K/yr
  • cigarettes528K/yr
  • cigarette180K/yr
  • marlboro cigarettes164K/yr
  • clove cigarettes66K/yr
  • cigarettes carton66K/yr
  • nicotine free cigarettes69K/yr
  • honeyrose herbal cigarettes50K/yr
  • marlboro cigarettes carton36K/yr
  • marlboro cigarettes pack26K/yr

Reviews and returns

What reviews say buyers love and hate about Cigarettes

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Taste-Overall”
30%of negative reviews mention “Taste-Overall”
0.6%of orders come back
“Chemical after taste”
A buyer, on “Taste-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cigarettes questions

Answered from the same tracked data.