cica care
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$30.91avg listing price — sweet spot $15–$100
Price range
Great$9.95–$88.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$372K$372K/yr · 124K searches
Review moat
Okay2,760avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cica care is a $372K/yr Amazon United States market (124K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
cica care market data
- Units sold / yr
- 15K–20K
- avg 2,500–3,000/product
- Revenue / yr
- $464K–$618K
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #90
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 20%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
30
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Smith & Nephew, Inc.53%
- Smith & Nephew43%
- PSECICI4%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 30 weeks — -10.7% search growth over the last 90 days.Top cica care search terms
- cica care54K/yr
- cica care silicone gel sheets for scars26K/yr
- cica-care silicone gel sheet7K/yr
- cicacare silicone gel sheets4K/yr
- cica-care8K/yr
- cica care gel sheet5K/yr
- cica-care silicone scar sheets4K/yr
- cicacare4K/yr
- cica care silicone gel sheets4K/yr
- cica care silicone scar sheets3K/yr
Top cica care products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cica-Care Silicone Gel Adhesive Sheet (5 x 6)
Smith & Nephew, Inc.$22.794.4★1,779 rev
Smith & Nephew CICA-Care Self-Adhesive Silicone Gel Sheet for Scar Management Wound Care Product 5 Inches by 6 Inches
Smith & Nephew$21.364.2★807 rev
PHARMAIDEA Srl CICA-Care Self-Adhesive Silicone Gel Sheet for Scar Management Wound Care Product 12 cm by 6 cm White/Orange
Smith & Nephew$12.324.1★500 rev
Cica Care Silicone Gel Sheeting 5 x 6 Inch Sterile 5 packs
Smith & Nephew$88.144.6★119 rev
Silicone Scar Sheets Medical Grade Silicone Scar Tape for Surgical Hypertrophic Keloid C-Section Burn Old & New Scars Reusable Professional Scars Removal Sheets (1.6X 59 Roll-1.5M)
PSECICI$9.954.3★10,595 rev
Newest
by launch dateSilicone Scar Sheets Medical Grade Silicone Scar Tape for Surgical Hypertrophic Keloid C-Section Burn Old & New Scars Reusable Professional Scars Removal Sheets (1.6X 59 Roll-1.5M)
PSECICI$9.9510,595 rev
Cica Care Silicone Gel Sheeting 5 x 6 Inch Sterile 5 packs
Smith & Nephew$88.14119 rev
PHARMAIDEA Srl CICA-Care Self-Adhesive Silicone Gel Sheet for Scar Management Wound Care Product 12 cm by 6 cm White/Orange
Smith & Nephew$12.32500 rev
Cica-Care Silicone Gel Adhesive Sheet (5 x 6)
Smith & Nephew, Inc.$22.791,779 rev
Smith & Nephew CICA-Care Self-Adhesive Silicone Gel Sheet for Scar Management Wound Care Product 5 Inches by 6 Inches
Smith & Nephew$21.36807 rev
Trending
90-day click momentumSilicone Scar Sheets Medical Grade Silicone Scar Tape for Surgical Hypertrophic Keloid C-Section Burn Old & New Scars Reusable Professional Scars Removal Sheets (1.6X 59 Roll-1.5M)
PSECICI$9.954.3★
Cica-Care Silicone Gel Adhesive Sheet (5 x 6)
Smith & Nephew, Inc.$22.794.4★
PHARMAIDEA Srl CICA-Care Self-Adhesive Silicone Gel Sheet for Scar Management Wound Care Product 12 cm by 6 cm White/Orange
Smith & Nephew$12.324.1★
Smith & Nephew CICA-Care Self-Adhesive Silicone Gel Sheet for Scar Management Wound Care Product 5 Inches by 6 Inches
Smith & Nephew$21.364.2★
Cica Care Silicone Gel Sheeting 5 x 6 Inch Sterile 5 packs
Smith & Nephew$88.144.6★
What buyers say about cica care
What buyers praise and complain about, mined from review topics.What buyers love
“the quality is solid”
“It works ok”
“Easy and Effective”
“adhesive works great”
“Great deal”
“Very comfortable”
“Very soft”
“As described”
“Easy to apply”
“Great for wrinkles”
What buyers complain about
“Adhesive is HORRIBLE”
“Didn't work”
“Falls off quickly”
“Allergic reaction”
“Cheaper quality than other brands”
“Fall off the skin”
“Doesnt stay in place”
“very small”
“thick while on the skin”
“Burn or wrinkles”
Top return reasons
Common questions
- Is cica care profitable to sell on Amazon United States?
- The niche generates $372K/yr across 5 tracked products. 90-day search growth is -10.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the cica care niche?
- 3 brands and 30 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cica care?
- Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Durability. The return rate is 0.9%.
- What does it cost to enter the cica care niche?
- Listings span $9.95–$88.14; the average listing price is $30.91 (sweet spot $15–$100). The average incumbent carries 2,760 reviews — the moat a new listing must climb.