Skip to content

Chronic Cough

Fail

The top 5 products take 100% of clicks, so Chronic Cough is a Fail.

Flapen Score
31
31 / 100
Ranks 14,344 of 14,768 Health & Household niches · −18 vs the category median of 49
Market size
$125K/yr82K searches / yr
90-day growth
-35.8%search demand this quarter
Competition
100%top-5 click share · 3 brands · 11 sellers

Flapen Score

Chronic Cough against its category

The dotted line is the Health & Household average. Past it, Chronic Cough is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chronic Cough market on Amazon at a glance

Shoppers on Amazon United States searched for Chronic Cough 82K times last year and spent an estimated $125K. All 3 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 14.9% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -35.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-35.8%
Conversion, latest week
14.9%
Market size, estimated
$125Ka year
Peak month
January3.5× the quietest month
Top search term
robitussin cough gels49K searches a year

02 · Price

A sale here is worth $10.23.

Listings sell for $10.23 on average, from $6.78 to $13.82. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 3,000 to 4,000 of them. At $10.23 that is $31K to $41K a year per listing.

Average price
$10.23under the $15 to $100 sweet spot
Price range
$6.78–$13.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
3,000–4,000
Revenue per listing a year
$31K–$41K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #17 within Cough & Cold. It carries 2,685 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#17in Cough & Cold
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
2,685per listing
Listings tracked
4

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 100 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
100 months

Products

Top Chronic Cough products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 218%
  • Brand 35%

Demand

Chronic Cough search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Chronic Cough search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • robitussin cough gels49K/yr
  • tessalon pearls for coughing12K/yr
  • benzonatate cough pills3K/yr
  • robitussin pills5K/yr
  • benzonatate cough pearls4K/yr
  • robitussin cough pills3K/yr
  • robitussin tablets3K/yr
  • robitussin gel caps3K/yr

Reviews and returns

What reviews say buyers love and hate about Chronic Cough

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Cough Relief”
37%of negative reviews mention “Cough Relief”
<0.1%of orders come back, a rate Amazon rounds to zero
“developed a cough”
A buyer, on “Cough Relief”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Chronic Cough questions

Answered from the same tracked data.