Is chromium picolinate 500mcg profitable to sell on Amazon United States?

The niche generates $57K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the chromium picolinate 500mcg niche?

16 brands and 57 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in chromium picolinate 500mcg?

Top complaints mined from reviews: Functionality-Overall, Side Effects, Dosage. The return rate is 0.0%.

When does demand for chromium picolinate 500mcg peak?

Demand peaks in Jan–Feb; the busiest month runs 1.7× the quietest.

What does it cost to enter the chromium picolinate 500mcg niche?

Listings span $6.73–$48.89; the average listing price is $15.44 (sweet spot $15–$100). The average incumbent carries 2,822 reviews — the moat a new listing must climb.

chromium picolinate 500mcg

Worth a look

Shows low returns (0.0%), but a small market ($57K/yr) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible13.0%

search→purchase rate — share of searches ending in a sale

Price range

Great$6.73–$48.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.44

avg listing price — sweet spot $15–$100

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,821.9

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+1.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$57K

$57K/yr · 28K searches

According to Flapen's Amazon United States niche tracking, chromium picolinate 500mcg is a $57K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 51/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

chromium picolinate 500mcg market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $62K–$77K; units × avg price
Conversion rate: 13.0%
Avg BSR: #311
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 4.5%
Avg brand age: 108 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 flat

Sellers

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

30%

Pure Encapsulations23%
BESTVITE11%
Nutricost10%
Nature's Bounty9%
NOW Foods9%
THORNE8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.5% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Open Trend

Top chromium picolinate 500mcg products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pure Encapsulations Chromium (Picolinate) 500 mcg - for Lipid & Carbohydrate Metabolism* - Mineral Supplement - Superior Absorption Chromium Supplement - Vegan & Gluten Free - 60 Capsules

Pure Encapsulations$18.974.6★1,849 rev

BESTVITE Chromium Picolinate 500mcg (240 Veg Caps) - No Stearates - Vegan

BESTVITE$15.464.5★135 rev

Nutricost Chromium (1000mcg) 240 Tablets - Gluten Free GMO-Free

Nutricost$9.944.6★2,750 rev

Natures Bounty Chromium Picolinate Supports Fat Protein & Sugar Metabolism Mineral Supplement 800 mcg 50 Tablets

Nature's Bounty$7.534.5★8,840 rev

THORNE - Chromium Picolinate - Essential Mineral Supplement for Healthy Metabolism Support - Supports Carbohydrate Cravings* - Third-Party Certified - Dairy Soy & Gluten-Free - 60 Capsules

THORNE$19.464.7★1,668 rev

Newest

by launch date

Micro Ingredients Chromium Picolinate 1 000 mcg Per Serving 500 Softgels 1 Year Supply | Chelated Essential Mineral Supplement with MCT Oil | Non-GMO

Micro Ingredients$17.14104 rev

8mo ago

BESTVITE Chromium Picolinate 500mcg (240 Veg Caps) - No Stearates - Vegan

BESTVITE$15.46135 rev

2y ago

BulkSupplements.com Chromium Picolinate Capsules - Chromium Supplement Mineral Supplement - Gluten Free 1 Capsule per Serving 365 Count (Pack of 1)

BulkSupplements$15.21242 rev

3y ago

Nutricost Chromium (1000mcg) 240 Tablets - Gluten Free GMO-Free

Nutricost$9.942,750 rev

4y ago

Best Naturals Chromium Picolinate 1000mcg 240 Tablets

Best Naturals$9.192,721 rev

6y ago

What buyers say about chromium picolinate 500mcg

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Good price for quality brand”

Blood Sugar Level11%

“that it helps with sugar control”

Value For Money7%

“Reasonably priced”

Vitamin7%

“I think it boost the vitamins Im already currently taking”

Advertised Vs Actual Product6%

“As advertised”

Ease Of Chewing/Swallowing5%

“are easy to take with a meal or water”

Nutritional Content4%

“Best Supplement Ever”

Weight Loss3%

“Helped Me to Support and Maintain Weight Loss”

Side Effects3%

“doesnt cause stomach discomfort”

Ease Of Use3%

“this makes it so much easier”

What buyers complain about

Functionality-Overall12%

“Didn't work for me”

Side Effects11%

“headaches have become a constant”

Dosage9%

“This product, my first dose is took 2 tablets- which is waaaaay over what you are supposed to take in a daily consumption”

Blood Sugar Level8%

“My sugar intake has remained consistent with absolutely no change”

Size-Overall4%

“It is a tiny white pill”

Weight Loss4%

“If you're taking this supplement for weight loss, forget it”

Stress/Anxiety3%

“anxiety to a noticeable degree”

Allergies3%

“my skin irritated”

Taste-Overall2%

“No after taste noticed”

Value For Money2%

“they especially dont like to waste money on something unless they see a benefit from it”

Top return reasons

Dosage30%

Functionality-Overall30%

Value For Money20%

Pain Relief-Overall20%

Common questions

Is chromium picolinate 500mcg profitable to sell on Amazon United States?: The niche generates $57K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Worth a look (51/100).
How competitive is the chromium picolinate 500mcg niche?: 16 brands and 57 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in chromium picolinate 500mcg?: Top complaints mined from reviews: Functionality-Overall, Side Effects, Dosage. The return rate is 0.0%.
When does demand for chromium picolinate 500mcg peak?: Demand peaks in Jan–Feb; the busiest month runs 1.7× the quietest.
What does it cost to enter the chromium picolinate 500mcg niche?: Listings span $6.73–$48.89; the average listing price is $15.44 (sweet spot $15–$100). The average incumbent carries 2,822 reviews — the moat a new listing must climb.