chromium picolinate
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Market size
Great$1.4M$1.4M/yr · 819K searches
Brand share
Good61%top-5 brand share — brands hold most of the demand
Avg price
Good$13.58avg listing price — sweet spot $15–$100
Price range
Good$6.02–$28.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,064.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-18.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, chromium picolinate is a $1.4M/yr Amazon United States market (819K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Mar. Verdict: Worth a look — 59/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
chromium picolinate market data
- Units sold / yr
- 100K–125K
- avg 4,000–5,000/product
- Revenue / yr
- $1.4M–$1.7M
- units × avg price
- Conversion rate
- 12.2%
- Avg BSR
- #196
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 65%
- Out of stock
- 0.9%
- Avg brand age
- 67 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
48
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
58%
Top 20: 98%
Open market
29%
- NOW Foods13%
- Carlyle12%
- Nutricost12%
- Nature's Bounty12%
- Pure Encapsulations12%
- THORNE10%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.2% search growth over the last 90 days.Peak months: Jan, Mar · busiest ÷ quietest = 1.6×
Top chromium picolinate search terms
- chromium picolinate440K/yr
- chromium154K/yr
- picolinato de cromo69K/yr
- chromium supplements62K/yr
- cromo22K/yr
- chromax6K/yr
- cromo suplemento13K/yr
- chromium supplement7K/yr
- picolinate3K/yr
- chromium picolinate for weight loss11K/yr
Top chromium picolinate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Carlyle Chromium Picolinate Supplement | 1000mcg | 360 Tablets
Carlyle$9.884.5★16,127 rev
Nutricost Chromium (1000mcg) 240 Tablets - Gluten Free GMO-Free
Nutricost$9.944.6★2,750 rev
Natures Bounty Chromium Picolinate Supports Fat Protein & Sugar Metabolism Mineral Supplement 800 mcg 50 Tablets
Nature's Bounty$7.534.5★8,840 rev
Pure Encapsulations Chromium (Picolinate) 500 mcg - for Lipid & Carbohydrate Metabolism* - Mineral Supplement - Superior Absorption Chromium Supplement - Vegan & Gluten Free - 60 Capsules
Pure Encapsulations$18.974.6★1,849 rev
THORNE - Chromium Picolinate - Essential Mineral Supplement for Healthy Metabolism Support - Supports Carbohydrate Cravings* - Third-Party Certified - Dairy Soy & Gluten-Free - 60 Capsules
THORNE$19.464.7★1,668 rev
Newest
by launch date
Micro Ingredients Chromium Picolinate 1 000 mcg Per Serving 500 Softgels 1 Year Supply | Chelated Essential Mineral Supplement with MCT Oil | Non-GMO
Micro Ingredients$17.14104 rev
Clean Nutra Berberine with Ceylon Cinnamon Supplement Liquid Drops + Bitter Melon Extract Glucomannan Gymnema Chromium Turmeric Organic Panax Ginseng Moringa
Clean Nutraceuticals$28.395,363 rev
Vitamatic Chromium Picolinate 1000 mcg - 90 Gummies - High Potency Chromium - Raspberry Flavor
Vitamatic$9.82669 rev
Horbach Chromium Picolinate 1000mcg | 240 Tablets
Horbäach$7.79637 rev
BulkSupplements.com Chromium Picolinate Capsules - Chromium Supplement Mineral Supplement - Gluten Free 1 Capsule per Serving 365 Count (Pack of 1)
BulkSupplements$15.21242 rev
Trending
90-day click momentumMicro Ingredients Chromium Picolinate 1 000 mcg Per Serving 500 Softgels 1 Year Supply | Chelated Essential Mineral Supplement with MCT Oil | Non-GMO
Micro Ingredients$17.144.6★
NOW Supplements Chromium Picolinate 200 mcg Insulin Co-Factor* 100 Veg Capsules
NOW Foods$6.024.7★
Metagenics Chromium Picolinate - Bioavailable Chromium for Metabolism Support* - Essential Trace Mineral - Non-GMO Vegetarian Gluten-Free - 200 mcg - 60 Tablets
Metagenics$20.404.7★
Horbach Chromium Picolinate 1000mcg | 240 Tablets
Horbäach$7.794.6★
Vitamatic Chromium Picolinate 1000 mcg - 90 Gummies - High Potency Chromium - Raspberry Flavor
Vitamatic$9.824.6★
What buyers say about chromium picolinate
What buyers praise and complain about, mined from review topics.What buyers love
“Outstanding product performance”
“There is no unpleasant taste”
“Help controlling blood sugar levels”
“Reasonably priced”
“It is very effective”
“Helps lose weight”
“As described”
“I think it boost the vitamins Im already currently taking”
“Helps me with energy”
“Solid supplement”
What buyers complain about
“Not effective”
“No effect on my blood sugar”
“Horrible Taste”
“Product is deceptive”
“This is a pretty high dose”
“headaches have become a constant”
“Over priced”
“No help in losing weight”
“Allergic to it”
“Product not fit with me”
Top return reasons
Common questions
- Is chromium picolinate profitable to sell on Amazon United States?
- The niche generates $1.4M/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.2%. Flapen's verdict: Worth a look (59/100).
- How competitive is the chromium picolinate niche?
- 18 brands and 48 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in chromium picolinate?
- Top complaints mined from reviews: Functionality-Overall, Blood Sugar Level, Taste-Overall. The return rate is 0.0%.
- When does demand for chromium picolinate peak?
- Demand peaks in Jan–Mar; the busiest month runs 1.6× the quietest.
- What does it cost to enter the chromium picolinate niche?
- Listings span $6.02–$28.39; the average listing price is $13.58 (sweet spot $15–$100). The average incumbent carries 3,065 reviews — the moat a new listing must climb.