Is christmas tree wrapping paper profitable to sell on Amazon United States?

The niche generates $17K/yr across 6 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +16.9%. Flapen's verdict: Skip it (36/100).

How competitive is the christmas tree wrapping paper niche?

6 brands and 8 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in christmas tree wrapping paper?

Top complaints mined from reviews: Value For Money. The return rate is 1.6%.

When does demand for christmas tree wrapping paper peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 77.9× the quietest.

What does it cost to enter the christmas tree wrapping paper niche?

Listings span $6.60–$33.22; the average listing price is $13.07 (sweet spot $15–$100). The average incumbent carries 116 reviews — the moat a new listing must climb.

christmas tree wrapping paper

Skip it

A small market ($17K/yr) — this niche doesn't clear our bar today.

Review moat

Great115.67

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.6%

return rate — above 5% kills the launch gate

Price range

Good$6.60–$33.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.07

avg listing price — sweet spot $15–$100

Growth

Okay+16.9%

90-day search growth — must beat 0% to launch

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Brand share

Bad92%

top-5 brand share — brand-locked demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad92%

top-5 click share — a locked-up shelf

Market size

Bad$17K

$17K/yr · 41K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, christmas tree wrapping paper is a $17K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

christmas tree wrapping paper market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $16K–$20K; units × avg price
Conversion rate: 3.2%
Avg BSR: #1,818
Page quality: 0%
Prime: 100%
Sponsored: 17%
Out of stock: 7.3%
Avg brand age: 23 months
Avg seller age: 232 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Dlyrroba36%
WRAPAHOLIC23%
Merry Market14%
BHNACIER9%
LaRibbons9%
Fabllewavi8%

Demand & seasonality

Weekly Amazon search volume, last 80 weeks — +16.9% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 77.9×

Open Trend

Top christmas tree wrapping paper search terms

tree wrapping paper14K/yr +25.5%1.0% conv.
merry market wrapping paper7K/yr -24.4%1.6% conv.
matte wrapping paper christmas9K/yr -10.7%0.0% conv.
neutral wrapping paper christmas8K/yr +0.0%0.0% conv.
merry market3K/yr -4.8%5.0% conv.

All search terms

Top christmas tree wrapping paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dlyrroba Green Foil Christmas Wrapping Paper Roll - Watercolor Woodland Forest Christmas Trees Design with Metallic Holiday Gift Wrap for Kids Winter Party Celebrations (Watercolor Foil Trees 17 In X 16.5 Ft)

Dlyrroba$8.994.6★58 rev

WRAPAHOLIC Kraft Christmas Wrapping Paper - Mini Roll - 17 Inch x 16.5 Feet - Winter Forest Christmas Tree Wrapping Paper for Xmas Holiday Party Celebration

WRAPAHOLIC$6.604.4★117 rev

Merry Market Christmas Wrapping Paper Rolls Premium Matte Gift Wrap 30 x 168 Large Roll Gold-Foil Plaid Design Holiday Gift Wrapping

Merry Market$33.224.7★446 rev

12 Sheet Forest Wrapping Paper Green Water Forest Theme Gift Wrapping Paper 6 Styles Watercolor Woodland Gift Wrap Papers Whith Christmas Tree Elk Pattern Design Art Paper for Birthday Xmas 20 x 27

BHNACIER$8.364.7★4 rev

LaRibbons Leaves Gift Wrapping Paper Mini Roll Elegant Greenery Plant Design with Gold Foil Sophisticated Gift Wrap for Weddings Bridal Shower Birthdays & Celebrations 17 x 33(46.7 sq. ft)

LaRibbons$11.734.8★47 rev

Newest

by launch date

LaRibbons Leaves Gift Wrapping Paper Mini Roll Elegant Greenery Plant Design with Gold Foil Sophisticated Gift Wrap for Weddings Bridal Shower Birthdays & Celebrations 17 x 33(46.7 sq. ft)

LaRibbons$11.7347 rev

6mo ago

Dlyrroba$8.9958 rev

10mo ago

Fabllewavi 1 Roll Christmas Tree Wrapping Paper Mini Roll - 17in x 32.8Ft Forest Tree Pattern Gift Wrap Paper for Xmas Party Baby Shower DIY Crafts Winter Party Supplies (Lime Green)

Fabllewavi$9.4922 rev

11mo ago

12 Sheet Forest Wrapping Paper Green Water Forest Theme Gift Wrapping Paper 6 Styles Watercolor Woodland Gift Wrap Papers Whith Christmas Tree Elk Pattern Design Art Paper for Birthday Xmas 20 x 27

BHNACIER$8.364 rev

1y ago

Merry Market Christmas Wrapping Paper Rolls Premium Matte Gift Wrap 30 x 168 Large Roll Gold-Foil Plaid Design Holiday Gift Wrapping

Merry Market$33.22446 rev

1y ago

What buyers say about christmas tree wrapping paper

What buyers praise and complain about, mined from review topics.

What buyers love

Durability25%

“Durable”

Value For Money25%

“Great value”

Color25%

“Festive Colors”

Quality-Overall4%

“10/10 for the aesthetic and the quality”

Gifting Purpose4%

“This coordinating 3-pack gave the perfect Christmas vibe under the tree”

Design-Overall4%

“10/10 for the aesthetic and the quality”

Grip4%

“It glides really easily with scissors too”

Correct Contents4%

“This coordinating 3-pack gave the perfect Christmas vibe under the tree”

Thickness4%

“Its thick, matte. no cheap gloss here., and has the grid on the back for anyone who cant cut a straight line to save their lives. me”

What buyers complain about

Value For Money14%

“feels so expensive”

Top return reasons

Size-Overall64%

Color21%

Advertised Vs Actual Product14%

Common questions

Is christmas tree wrapping paper profitable to sell on Amazon United States?: The niche generates $17K/yr across 6 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +16.9%. Flapen's verdict: Skip it (36/100).
How competitive is the christmas tree wrapping paper niche?: 6 brands and 8 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in christmas tree wrapping paper?: Top complaints mined from reviews: Value For Money. The return rate is 1.6%.
When does demand for christmas tree wrapping paper peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 77.9× the quietest.
What does it cost to enter the christmas tree wrapping paper niche?: Listings span $6.60–$33.22; the average listing price is $13.07 (sweet spot $15–$100). The average incumbent carries 116 reviews — the moat a new listing must climb.