Skip to content

Christmas Tree Wrapping Paper

Fail

Shoppers spend an estimated $17K a year here, so Christmas Tree Wrapping Paper is a Fail.

Flapen Score
36
36 / 100
Ranks 13,545 of 14,768 Health & Household niches · −13 vs the category median of 49
Market size
$17K/yr41K searches / yr
90-day growth
+16.9%search demand this quarter
Competition
92%top-5 click share · 6 brands · 8 sellers

Flapen Score

Christmas Tree Wrapping Paper against its category

The dotted line is the Health & Household average. Past it, Christmas Tree Wrapping Paper is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Tree Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Tree Wrapping Paper 41K times last year and spent an estimated $17K. The top 5 brands take 92% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+16.9%
Conversion, latest week
3.2%
Market size, estimated
$17Ka year
Peak month
December77.9× the quietest month
Top search term
tree wrapping paper14K searches a year

02 · Price

A sale here is worth $13.07.

Listings sell for $13.07 on average, from $6.60 to $33.22. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $13.07 that is $0 to $1K a year per listing.

Average price
$13.07under the $15 to $100 sweet spot
Price range
$6.60–$33.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #1,818 within Gift Wrap Paper. It carries 116 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
100%
Out of stock, average day
7.3%
Average rank
#1,818in Gift Wrap Paper
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
116per listing
Listings tracked
6

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Christmas Tree Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

8

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 136%
  • Brand 223%
  • Brand 314%
  • Brand 49%
  • Brand 59%
  • Brand 68%

Demand

Christmas Tree Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 77.9×

Search terms

Top Christmas Tree Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tree wrapping paper14K/yr
  • merry market wrapping paper7K/yr
  • matte wrapping paper christmas9K/yr
  • neutral wrapping paper christmas8K/yr
  • merry market3K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Tree Wrapping Paper

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Durability”
14%of negative reviews mention “Value For Money”
1.6%of orders come back
“feels so expensive”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Christmas Tree Wrapping Paper questions

Answered from the same tracked data.