christmas tree essential oil
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great$8.93–$39.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.41avg listing price — sweet spot $15–$100
Review moat
Good564.25avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Market size
Bad$22K$22K/yr · 22K searches
Growth
Bad-37.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, christmas tree essential oil is a $22K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
christmas tree essential oil market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $31K–$39K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #403
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 6.7%
- Avg brand age
- 59 months
- Avg seller age
- 216 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
8
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
19%
- Air-Scent18%
- Plant Therapy14%
- Gya Labs14%
- Salubrito12%
- SU JUABA12%
- KUKKA essential oils11%
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — -37.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 99.4×
Top christmas tree essential oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AirScent Fresh Cut Balsam Fir Diffuser Oil - Christmas Tree Scent - 10 mL
Air-Scent$9.494.6★609 rev
Plant Therapy Christmas Tree Holiday Essential Oil Blend for Essential Oil Diffuser DIY Candles Room Spray Bath Salts Gifts & More 100% Pure Undiluted Natural 10 mL (1/3 oz)
Plant Therapy$12.514.1★2,652 rev
Gya Labs Christmas Tree Essential Oils Blends - 0.34 Fl Oz - for Diffuser Home Humidifier Aromatherapy and DIY Candle Making Scents
Gya Labs$8.933.8★236 rev
SALUBRITO Christmas Tree Essential Oil 4 Fl.Oz (120ml) Pure & Natural Fragrance Oils Winter Essential Oil for Diffuser Candle & Soap Making Strong Scented Oil & Diffuser Oil
Salubrito$14.153.8★55 rev
SU JUABA 4 Fl Oz Pine Needle Essential Oil Aromatherapy Oil for Diffuser Skin Hair Candle & Soap Making - 118ML
SU JUABA$9.173.9★276 rev
Newest
by launch date
SoulOrigin Winter Christmas Tree Essential Oil 120ml (4 Fl Oz) Natural Fragrance Oils for Aromatherapy Essential Oil Diffuser Fragrance Lamps Humidifier Massage Candle Making Gifts for Women
SoulOrigin$10.8677 rev
Kukka Christmas Tree Essential Oil Blend - 2 fl oz - Spearmint Cedarwood Pine Needle - Christmas Wreath Fragrance Oil for Holiday Cheer - Holiday Gifts Diffuser Candle Making Long Lasting Scents
KUKKA essential oils$18.40147 rev
SU JUABA 4 Fl Oz Pine Needle Essential Oil Aromatherapy Oil for Diffuser Skin Hair Candle & Soap Making - 118ML
SU JUABA$9.17276 rev
SALUBRITO Christmas Tree Essential Oil 4 Fl.Oz (120ml) Pure & Natural Fragrance Oils Winter Essential Oil for Diffuser Candle & Soap Making Strong Scented Oil & Diffuser Oil
Salubrito$14.1555 rev
AirScent Fresh Cut Balsam Fir Diffuser Oil - Christmas Tree Scent - 10 mL
Air-Scent$9.49609 rev
Trending
90-day click momentum
Aroma Country Fraser Fir Christmas Tree Diffuser Oil - Luxury Essential Oils for Diffuser Refill & Air Freshener Room Spray - Natural Home Fragrance Pine Needle Scented Oil for Diffusers (8.5 Fl. oz)
AROMA COUNTRY$39.764.6★
SU JUABA 4 Fl Oz Pine Needle Essential Oil Aromatherapy Oil for Diffuser Skin Hair Candle & Soap Making - 118ML
SU JUABA$9.173.9★
Kukka Christmas Tree Essential Oil Blend - 2 fl oz - Spearmint Cedarwood Pine Needle - Christmas Wreath Fragrance Oil for Holiday Cheer - Holiday Gifts Diffuser Candle Making Long Lasting Scents
KUKKA essential oils$18.404.5★
SALUBRITO Christmas Tree Essential Oil 4 Fl.Oz (120ml) Pure & Natural Fragrance Oils Winter Essential Oil for Diffuser Candle & Soap Making Strong Scented Oil & Diffuser Oil
Salubrito$14.153.8★
SoulOrigin Winter Christmas Tree Essential Oil 120ml (4 Fl Oz) Natural Fragrance Oils for Aromatherapy Essential Oil Diffuser Fragrance Lamps Humidifier Massage Candle Making Gifts for Women
SoulOrigin$10.863.9★
What buyers say about christmas tree essential oil
What buyers praise and complain about, mined from review topics.What buyers love
“Authentic Scent”
“I find this brand very reliable with the quality”
“Strong”
“Diffuser”
“Better Than Expected”
“It lasts awhile”
“Great deal”
“Works great”
“Natural smell like pine trees”
What buyers complain about
“Awful smell”
“pricey”
“its not very strong”
“it smelled nothing like it was described”
“doesnt seem to last”
“Too sweet”
“Picked up the black color from the accompanying advert”
“I'm not sure if it was Amazon's poor heat regulation”
“Oil Came Foul”
Top return reasons
Common questions
- Is christmas tree essential oil profitable to sell on Amazon United States?
- The niche generates $22K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -37.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the christmas tree essential oil niche?
- 8 brands and 8 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in christmas tree essential oil?
- Top complaints mined from reviews: Smell, Value For Money, Strength. The return rate is 1.5%.
- When does demand for christmas tree essential oil peak?
- Demand peaks in Nov–Dec; the busiest month runs 99.4× the quietest.
- What does it cost to enter the christmas tree essential oil niche?
- Listings span $8.93–$39.76; the average listing price is $15.41 (sweet spot $15–$100). The average incumbent carries 564 reviews — the moat a new listing must climb.