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Christmas Straws

Fail

Demand is soft, at -15.6% this quarter, so Christmas Straws is a Fail.

Flapen Score
35
35 / 100
Ranks 13,764 of 14,768 Health & Household niches · −14 vs the category median of 49
Market size
$73K/yr168K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
65%top-5 click share · 9 brands · 15 sellers

Flapen Score

Christmas Straws against its category

The dotted line is the Health & Household average. Past it, Christmas Straws is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Straws market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Straws 168K times last year and spent an estimated $73K. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
4.5%
Market size, estimated
$73Ka year
Peak month
December278.2× the quietest month
Top search term
christmas straws91K searches a year

02 · Price

A sale here is worth $9.62.

Listings sell for $9.62 on average, from $5.19 to $17.21. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $9.62 that is $962 to $2K a year per listing.

Average price
$9.62under the $15 to $100 sweet spot
Price range
$5.19–$17.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$962–$2K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #1,471 within Disposable Drinkware. It carries 517 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
15.7%
Average rank
#1,471in Disposable Drinkware
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
517per listing
Listings tracked
12

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Christmas Straws products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

15

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

13%

  • Brand 129%
  • Brand 220%
  • Brand 318%
  • Brand 48%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (3 brands, 13%)

Demand

Christmas Straws search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 278.2×

Search terms

Top Christmas Straws search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas straws91K/yr
  • christmas paper straws12K/yr
  • holiday straws11K/yr
  • christmas straws plastic20K/yr
  • christmas straw9K/yr
  • plastic christmas straws7K/yr
  • christmas plastic straws8K/yr
  • christmas straws paper3K/yr
  • christmas cocktail straws3K/yr
  • christmas straws reusable5K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Straws

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Recycle/Reuse”
11%of negative reviews mention “Thickness”
2.1%of orders come back
“The plastic is thick”
A buyer, on “Thickness”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Christmas Straws questions

Answered from the same tracked data.