Christmas Sponges
FailThe top 5 brands take 100% of clicks, so Christmas Sponges is a Fail.
- Flapen Score
- 27 / 100Ranks 14,596 of 14,768 Health & Household niches · −22 vs the category median of 4927
- Market size
- $36K/yr202K searches / yr
- 90-day growth
- -47.2%search demand this quarter
- Competition
- 76%top-5 click share · 4 brands · 73 sellers
Flapen Score
Christmas Sponges against its category
The dotted line is the Health & Household average. Past it, Christmas Sponges is stronger. Inside it, weaker.
Market
The Christmas Sponges market on Amazon at a glance
Shoppers on Amazon United States searched for Christmas Sponges 202K times last year and spent an estimated $36K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 27 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -47.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.
- Searches, last 12 months
- 202K
- Growth, 90 days vs prior 90
- -47.2%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $36Ka year
- Peak month
- November288.5× the quietest month
- Top search term
- scrub daddy holiday9K searches a year
02 · Price
A sale here is worth $14.52.
Listings sell for $14.52 on average, from $2.95 to $37.23. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $14.52 that is $4K to $7K a year per listing.
- Average price
- $14.52under the $15 to $100 sweet spot
- Price range
- $2.95–$37.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$7K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
21% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #744 within Sponges. It carries 3,363 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 21%
- Prime listings
- 93%
- Out of stock, average day
- 16.0%
- Average rank
- #744in Sponges
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 3,363per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Christmas Sponges products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Scrub Daddy Sponge Set - Holiday Shapes - Non Scratch Scrubbers for Dishes and Home Odor Resistant Temperature Controlled Soft in Warm Water Firm in Cold Deep Cleaning (3 Count (Pack of 1))
- Price
- $22.09
- Rating
- 4.8/5
- Reviews
- 6,070
- Age
- 5y ago

Scrub Daddy Scrub Mommy Holiday Christmas Tree Gift Box Set Non-Scratch Christmas Cleaning Sponges for Kitchen Dishes & Home Dual-Sided Dish Sponges for Scrubbing 10 Count (2 Pack of 5)
- Price
- $37.23
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 9mo ago

Scotch-Brite Snowflake Non Scratch Scrub Sponge for Cleaning Around the Home Bathroom & More Two-Sided Dish Sponge Multi-Surface Safe Best for Nonstick Pots and Pans 1 Pack
- Price
- $2.95
- Rating
- 4.6/5
- Reviews
- 172
- Age
- 9mo ago

Whaline 8Pcs Christmas Candy Kitchen Sponges Red Green Xmas Candy Water Absorbing Dish Washing Sponge Non Scratch Cleaning Scrub Sponges for Dish Pots Pans Dishwashing Holiday Home Kitchen Bathroom
- Price
- $11.45
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 11mo ago

Scrub Daddy Halloween Scrubber Cleaning Sponges for Washing Up Dish Kitchen Sponge Non Scratch Multi-Use Scrubbing FlexTexture Firm & Soft Design Dishwashing Safe 3-Pack
- Price
- $24.60
- Rating
- 4.8/5
- Reviews
- 840
- Age
- 5y ago
Trending
estimated 90-day click momentum
Scrub Daddy Scrub Mommy Toy Story Rocket Ship FlexTexture + ResoFoam Cleaning Sponges - Non-Scratch Sponges for Everyday Cleaning - Kitchen Bathroom & Outdoor - Kitchen Sponges for Dishes (4 Count)
- Price
- $18.00
- Rating
- 4.9/5
- Reviews
- 82
- Age
- 2mo ago

Scotch-Brite Merry + Brite Holiday Collection 3 Pop-Up Sponges 1 Heavy Duty Christmas Tree Sponge 2 Scrubbing Pads 1 Snowflake Sponge 1 Pack per case
- Price
- $11.02
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago

Whaline 8Pcs Christmas Character Kitchen Sponges Santa Reindeer Snowman Elf Water Absorbing Dish Washing Sponge Non Scratch Cleaning Scrub Sponges for Holiday Home Kitchen Bathroom
- Price
- $10.78
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 11mo ago

Scrub Daddy Sponge Set - Holiday Shapes - Non Scratch Scrubbers for Dishes and Home Odor Resistant Temperature Controlled Soft in Warm Water Firm in Cold Deep Cleaning (3 Count (Pack of 1))
- Price
- $22.09
- Rating
- 4.8/5
- Reviews
- 6,070
- Age
- 5y ago

Scotch-Brite Snowflake Non Scratch Scrub Sponge for Cleaning Around the Home Bathroom & More Two-Sided Dish Sponge Multi-Surface Safe Best for Nonstick Pots and Pans 1 Pack
- Price
- $2.95
- Rating
- 4.6/5
- Reviews
- 172
- Age
- 9mo ago
Newest
by launch date
Scrub Daddy Scrub Mommy Toy Story Rocket Ship FlexTexture + ResoFoam Cleaning Sponges - Non-Scratch Sponges for Everyday Cleaning - Kitchen Bathroom & Outdoor - Kitchen Sponges for Dishes (4 Count)
- Price
- $18.00
- Rating
- 4.9/5
- Reviews
- 82
- Age
- 2mo ago

Scotch-Brite Merry + Brite Holiday Collection 3 Pop-Up Sponges 1 Heavy Duty Christmas Tree Sponge 2 Scrubbing Pads 1 Snowflake Sponge 1 Pack per case
- Price
- $11.02
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago

Scotch-Brite Snowflake Non Scratch Scrub Sponge for Cleaning Around the Home Bathroom & More Two-Sided Dish Sponge Multi-Surface Safe Best for Nonstick Pots and Pans 1 Pack
- Price
- $2.95
- Rating
- 4.6/5
- Reviews
- 172
- Age
- 9mo ago

Scrub Daddy Scrub Mommy Holiday Christmas Tree Gift Box Set Non-Scratch Christmas Cleaning Sponges for Kitchen Dishes & Home Dual-Sided Dish Sponges for Scrubbing 10 Count (2 Pack of 5)
- Price
- $37.23
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 9mo ago

Whaline 8Pcs Christmas Candy Kitchen Sponges Red Green Xmas Candy Water Absorbing Dish Washing Sponge Non Scratch Cleaning Scrub Sponges for Dish Pots Pans Dishwashing Holiday Home Kitchen Bathroom
- Price
- $11.45
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
73
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
0%
- Scrub Daddy67%
- Scotch-Brite21%
- Whaline10%
- Tioncy2%
- Open — no brand owns it (0%)
Demand
Christmas Sponges search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 288.5×
Search terms
Top Christmas Sponges search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- scrub daddy holiday9K/yr
- christmas sponges24K/yr
- christmas scrub daddy35K/yr
- scrub daddy christmas21K/yr
- christmas sponge16K/yr
- scrub daddy holiday sponges6K/yr
- holiday scrub daddy9K/yr
- holiday sponges5K/yr
- scrub daddy christmas sponges13K/yr
- christmas tree scrub daddy6K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Sponges
We read the reviews and the return reasons for every product selling here.
“Price seems a little steep”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Sponges questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









