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Christmas Sponges

Fail

The top 5 brands take 100% of clicks, so Christmas Sponges is a Fail.

Flapen Score
27
27 / 100
Ranks 14,596 of 14,768 Health & Household niches · −22 vs the category median of 49
Market size
$36K/yr202K searches / yr
90-day growth
-47.2%search demand this quarter
Competition
76%top-5 click share · 4 brands · 73 sellers

Flapen Score

Christmas Sponges against its category

The dotted line is the Health & Household average. Past it, Christmas Sponges is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Sponges market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Sponges 202K times last year and spent an estimated $36K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -47.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
-47.2%
Conversion, latest week
1.2%
Market size, estimated
$36Ka year
Peak month
November288.5× the quietest month
Top search term
scrub daddy holiday9K searches a year

02 · Price

A sale here is worth $14.52.

Listings sell for $14.52 on average, from $2.95 to $37.23. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $14.52 that is $4K to $7K a year per listing.

Average price
$14.52under the $15 to $100 sweet spot
Price range
$2.95–$37.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

21% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #744 within Sponges. It carries 3,363 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
93%
Out of stock, average day
16.0%
Average rank
#744in Sponges
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
3,363per listing
Listings tracked
14

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Christmas Sponges products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

73

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 167%
  • Brand 221%
  • Brand 310%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Christmas Sponges search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 288.5×

Search terms

Top Christmas Sponges search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scrub daddy holiday9K/yr
  • christmas sponges24K/yr
  • christmas scrub daddy35K/yr
  • scrub daddy christmas21K/yr
  • christmas sponge16K/yr
  • scrub daddy holiday sponges6K/yr
  • holiday scrub daddy9K/yr
  • holiday sponges5K/yr
  • scrub daddy christmas sponges13K/yr
  • christmas tree scrub daddy6K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Sponges

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Ease Of Cleaning”
13%of negative reviews mention “Value For Money”
0.3%of orders come back
“Price seems a little steep”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Christmas Sponges questions

Answered from the same tracked data.