christmas ribbon
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Market size
Good$769K$769K/yr · 3.7M searches
Review moat
Good665.35avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Avg price
Good$12.02avg listing price — sweet spot $15–$100
Price range
Good$4.35–$25.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, christmas ribbon is a $769K/yr Amazon United States market (3.7M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
christmas ribbon market data
- Units sold / yr
- 150K–200K
- avg 750–1,000/product
- Revenue / yr
- $1.8M–$2.4M
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #1,712
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 71%
- Out of stock
- 5.2%
- Avg brand age
- 37 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
73 falling
Sellers
89
Top-5 brand share
40%
Top 20: 67%
Top-5 click share
17%
Top 20: 39%
Open market
58%
- Ribbli12%
- Whaline10%
- JarThenaAMCS9%
- HUIHUANG5%
- Chenkou Craft3%
- Generic3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 33.4×
Top christmas ribbon search terms
- wired ribbon482K/yr
- christmas ribbon1.4M/yr
- christmas ribbon wired402K/yr
- christmas wired ribbon93K/yr
- wired christmas ribbon139K/yr
- christmas ribbon for crafts67K/yr
- christmas tree ribbon322K/yr
- christmas ribbons72K/yr
- holiday ribbon77K/yr
- tree ribbon55K/yr
Top christmas ribbon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JarThenaAMCS Green Wildflowers Wired Edge Ribbon 2 Rolls 20 Yard
JarThenaAMCS$13.004.7★208 rev
Ribbli Burlap Wired Edge Ribbon 1-1/2 Inch x 10 Yard Natural Solid for Big Bow Wreath Tree Outdoor Decoration
Ribbli$8.854.8★3,324 rev
Holiday Christmas Grosgrain Ribbon Set for Gift Package Wrapping Hair Bow Clip Accessory Making Crafting Decoration (60yd(12x5yd) 3/8 Grosgrain Ribbon-Xmas)
Q-YO$9.574.6★953 rev
Whaline 10 Rolls 50 Yards Christmas Burlap Ribbon Rolls 1 Inch Wired Plaid Wrapping Ribbons Xmas Decorative Ribbon for Wreath Bow Gift Decor
Whaline$15.624.4★153 rev
Ribbli White Double Faced Satin Ribbon 1-1/2 x Continuous 25 Yards Use for Bows Bouquet Gift Wrapping Wedding Floral Arrangement
Ribbli$9.704.8★5,715 rev
Newest
by launch date
6 Rolls Sage Green Boho Wired Edge Ribbons 24 Yards 2.5 in Trendy Mint Green Boho Patterns Gift Wrapping Ribbon for Birthday DIY Crafts Bow Wreath Shadow of Green Party Decorations
Ywdbzjhs$12.4913 rev
Chunful 12 Rolls Summer Wired Edge Ribbon 2 Inch x 60 Yards Summer Hawaii Beach Print Grosgrain Ribbon for Gift Wrapping Hair Bow Sewing Wreath Party Supplies 12 Styles
Chunful$22.9065 rev
Whaline William Morris Floral Wired Edge Ribbon 2.5 Inch Vintage Flower Fabric Decorative Wrapping Ribbon for Spring Birthday Wedding DIY Crafts Wreath Bow Making 6 Rolls 30 Yard
Whaline$15.483 rev
4 Rolls 3 Yards Buffalo Plaid Burlap Ribbon 1.5 Inch Wide Wired Edge Plaid Burlap Ribbon Check Gingham Fabric Craft Ribbon for Christmas Tree Gift Wrapping Crafts Home Decoration(Green)
SHEHARUHI$8.075 rev
MEEDEE 3/8 inch 100 Yards Assorted Christmas Ribbon - Pack of 20 in Red Green & White - Mix Grosgrain & Double Face Satin Ribbon for Holiday Dcor Gift Wrapping Xmas Wreath Bow or Crafting Project
MEEDEE$15.543,102 rev
Trending
90-day click momentum6 Rolls Sage Green Boho Wired Edge Ribbons 24 Yards 2.5 in Trendy Mint Green Boho Patterns Gift Wrapping Ribbon for Birthday DIY Crafts Bow Wreath Shadow of Green Party Decorations
Ywdbzjhs$12.494.7★
Chunful 12 Rolls Summer Wired Edge Ribbon 2 Inch x 60 Yards Summer Hawaii Beach Print Grosgrain Ribbon for Gift Wrapping Hair Bow Sewing Wreath Party Supplies 12 Styles
Chunful$22.904.5★
Whaline 10 Rolls 50 Yard Plaid Burlap Ribbon Rolls 1 Inch Spring Gift Wrapping Ribbon Spring Decorative Ribbons for DIY Crafts Wreath Bow Making Supplies Home Decor
Whaline$9.363.8★
Ribbli Patriotic Wired Ribbon 6 Rolls Stars and Stripes/Navy and Red Star/Glitter Star Burlap Ribbon 2-1/2 Inch Total 90 Feets(30 Yards) Patriotic Ribbon for Crafts Wreath 4th of July Ribbon
Ribbli$23.644.8★
4 Rolls 3 Yards Buffalo Plaid Burlap Ribbon 1.5 Inch Wide Wired Edge Plaid Burlap Ribbon Check Gingham Fabric Craft Ribbon for Christmas Tree Gift Wrapping Crafts Home Decoration(Green)
SHEHARUHI$8.074.8★
What buyers say about christmas ribbon
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Beautiful color”
“Easy to use”
“good value”
“This is a great set of ribbon for your decorating”
“As advertised”
“Worked great for presents”
“great designs”
“It holds its shape well”
“Perfect size”
What buyers complain about
“Didnt fit well”
“Not as pictured”
“Not true to color”
“Really cute colors BUT the quality was a little bit underwhelming”
“expensive”
“The ribbons were so thick”
“smelled so bad”
“It is the cheap stuff”
“they do not have the wire in them to help hold their shape”
“Very thin shredded while unwinding”
Top return reasons
Common questions
- Is christmas ribbon profitable to sell on Amazon United States?
- The niche generates $769K/yr across 136 tracked products. 1 of 25 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Worth a look (57/100).
- How competitive is the christmas ribbon niche?
- 73 brands and 89 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in christmas ribbon?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Color. The return rate is 2.8%.
- When does demand for christmas ribbon peak?
- Demand peaks in Nov–Dec; the busiest month runs 33.4× the quietest.
- What does it cost to enter the christmas ribbon niche?
- Listings span $4.35–$25.51; the average listing price is $12.02 (sweet spot $15–$100). The average incumbent carries 665 reviews — the moat a new listing must climb.