Christmas Plates

Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months

3.9M

Growth, 90 days vs prior 90

+15.4%

Conversion, latest week

1.1%

Market size, estimated

$2.3Ma year

Peak month

December293.6× the quietest month

Top search term

christmas dishes382K searches a year

Listings sell for $52.58 on average, from $3.82 to $332.74. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 100 to 250 of them. At $52.58 that is $5K to $13K a year per listing.

Average price

$52.58inside the $15 to $100 sweet spot

Price range

$3.82–$332.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

100–250

Revenue per listing a year

$5K–$13K

Returns

2.9%of orders · Amazon United States median 2.1%

52% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 33.2% of listings are out of stock. The average listing ranks #1,748 within Disposable Plates, Bowls & Cutlery. It carries 284 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

52%

Prime listings

98%

Out of stock, average day

33.2%

Average rank

#1,748in Disposable Plates, Bowls & Cutlery

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

284per listing

Listings tracked

122

34 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

34

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months