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Christmas Photo Album

Fail

Demand is soft, at -66.4% this quarter, so Christmas Photo Album is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$33K/yr111K searches / yr
90-day growth
-66.4%search demand this quarter
Competition
51%top-5 click share · 18 brands · 22 sellers

Flapen Score

Christmas Photo Album against its category

The dotted line is the Health & Household average. Past it, Christmas Photo Album is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Photo Album market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Photo Album 111K times last year and spent an estimated $33K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -66.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-66.4%
Conversion, latest week
1.6%
Market size, estimated
$33Ka year
Peak month
December32.7× the quietest month
Top search term
christmas card album18K searches a year

02 · Price

A sale here is worth $19.06.

Listings sell for $19.06 on average, from $7.07 to $64.31. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $19.06 that is $0 to $2K a year per listing.

Average price
$19.06inside the $15 to $100 sweet spot
Price range
$7.07–$64.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 39.5% of listings are out of stock. The average listing ranks #2,469 within Gift Card Holders. It carries 442 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
39.5%
Average rank
#2,469in Gift Card Holders
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
442per listing
Listings tracked
24

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Christmas Photo Album products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

22

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

36%

  • Brand 122%
  • Brand 29%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 68%

Demand

Christmas Photo Album search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 32.7×

Search terms

Top Christmas Photo Album search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas card album18K/yr
  • christmas card book27K/yr
  • christmas card photo album11K/yr
  • christmas card organizer6K/yr
  • holiday card book8K/yr
  • christmas card keeper album6K/yr
  • christmas card book keepsake4K/yr
  • christmas card storage3K/yr
  • christmas card scrapbook4K/yr
  • christmas card album memory book6K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Photo Album

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Value For Money”
2.9%of orders come back
“potentially expensive”
A buyer, on “Value For Money”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Christmas Photo Album questions

Answered from the same tracked data.