Christmas Napkins

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +70.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $450K a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

+70.1%

Conversion, latest week

2.0%

Market size, estimated

$450Ka year

Peak month

December160.7× the quietest month

Top search term

christmas napkins921K searches a year

Listings sell for $10.31 on average, from $4.07 to $25.11. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 250 to 500 of them. At $10.31 that is $3K to $5K a year per listing.

Average price

$10.31under the $15 to $100 sweet spot

Price range

$4.07–$25.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

2.0%of orders · Amazon United States median 2.1%

47% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #1,411 within Disposable Napkins. It carries 130 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

95%

Out of stock, average day

23.1%

Average rank

#1,411in Disposable Napkins

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

130per listing

Listings tracked

74

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

1Amazon's first-year sales bar

Average brand age

33 months