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Christmas Kleenex

Fail

Demand is soft, at -57.9% this quarter, so Christmas Kleenex is a Fail.

Flapen Score
30
30 / 100
Ranks 14,416 of 14,768 Health & Household niches · −19 vs the category median of 49
Market size
$32K/yr91K searches / yr
90-day growth
-57.9%search demand this quarter
Competition
100%top-5 click share · 3 brands · 11 sellers

Flapen Score

Christmas Kleenex against its category

The dotted line is the Health & Household average. Past it, Christmas Kleenex is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Kleenex market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Kleenex 91K times last year and spent an estimated $32K. All 3 brands take every click. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -57.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-57.9%
Conversion, latest week
2.1%
Market size, estimated
$32Ka year
Top search term
christmas kleenex25K searches a year

02 · Price

A sale here is worth $16.65.

Listings sell for $16.65 on average, from $15.53 to $17.60. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $16.65 that is $2K to $4K a year per listing.

Average price
$16.65inside the $15 to $100 sweet spot
Price range
$15.53–$17.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.8% of listings are out of stock. The average listing ranks #2,963 within Tissues, Toilet Paper & Sprays. It carries 1,142 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
21.8%
Average rank
#2,963in Tissues, Toilet Paper & Sprays
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
1,142per listing
Listings tracked
3

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Christmas Kleenex products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 134%
  • Brand 234%
  • Brand 331%

Demand

Christmas Kleenex search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '25Spike '26NovDecJanFebMarAprJun

Peak months: Nov, Dec · busiest ÷ quietest = 336.9× · 7 of 12 months tracked

Search terms

Top Christmas Kleenex search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas kleenex25K/yr
  • christmas tissues16K/yr
  • christmas kleenex boxes15K/yr
  • christmas facial tissues4K/yr
  • holiday tissues5K/yr
  • christmas tissues kleenex4K/yr
  • holiday kleenex7K/yr
  • kleenex christmas tissues3K/yr
  • christmas kleenex tissues boxes5K/yr
  • kleenex christmas2K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Kleenex

We read the reviews and the return reasons for every product selling here.

56%of positive reviews mention “Value For Money”
50%of negative reviews mention “Advertised Vs Actual Product”
0.7%of orders come back
“Not as advertised”
A buyer, on “Advertised Vs Actual Product”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Christmas Kleenex questions

Answered from the same tracked data.