Christmas Kleenex
FailDemand is soft, at -57.9% this quarter, so Christmas Kleenex is a Fail.
- Flapen Score
- 30 / 100Ranks 14,416 of 14,768 Health & Household niches · −19 vs the category median of 4930
- Market size
- $32K/yr91K searches / yr
- 90-day growth
- -57.9%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 11 sellers
Flapen Score
Christmas Kleenex against its category
The dotted line is the Health & Household average. Past it, Christmas Kleenex is stronger. Inside it, weaker.
Market
The Christmas Kleenex market on Amazon at a glance
Shoppers on Amazon United States searched for Christmas Kleenex 91K times last year and spent an estimated $32K. All 3 brands take every click. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -57.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- -57.9%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $32Ka year
- Top search term
- christmas kleenex25K searches a year
02 · Price
A sale here is worth $16.65.
Listings sell for $16.65 on average, from $15.53 to $17.60. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $16.65 that is $2K to $4K a year per listing.
- Average price
- $16.65inside the $15 to $100 sweet spot
- Price range
- $15.53–$17.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.8% of listings are out of stock. The average listing ranks #2,963 within Tissues, Toilet Paper & Sprays. It carries 1,142 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 21.8%
- Average rank
- #2,963in Tissues, Toilet Paper & Sprays
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 1,142per listing
- Listings tracked
- 3
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Christmas Kleenex products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 134%
- Brand 234%
- Brand 331%
Demand
Christmas Kleenex search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 336.9× · 7 of 12 months tracked
Search terms
Top Christmas Kleenex search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- christmas kleenex25K/yr
- christmas tissues16K/yr
- christmas kleenex boxes15K/yr
- christmas facial tissues4K/yr
- holiday tissues5K/yr
- christmas tissues kleenex4K/yr
- holiday kleenex7K/yr
- kleenex christmas tissues3K/yr
- christmas kleenex tissues boxes5K/yr
- kleenex christmas2K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Kleenex
We read the reviews and the return reasons for every product selling here.
“Not as advertised”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Kleenex questions
Answered from the same tracked data.









