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Christmas Gift Card Holder

Fail

Demand is soft, at -37.5% this quarter, so Christmas Gift Card Holder is a Fail.

Flapen Score
39
39 / 100
Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 49
Market size
$71K/yr324K searches / yr
90-day growth
-37.5%search demand this quarter
Competition
53%top-5 click share · 13 brands · 17 sellers

Flapen Score

Christmas Gift Card Holder against its category

The dotted line is the Health & Household average. Past it, Christmas Gift Card Holder is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Gift Card Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Gift Card Holder 324K times last year and spent an estimated $71K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 324K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
324K
Growth, 90 days vs prior 90
-37.5%
Conversion, latest week
2.2%
Market size, estimated
$71Ka year
Peak month
December392.4× the quietest month
Top search term
christmas gift card holder152K searches a year

02 · Price

A sale here is worth $10.19.

Listings sell for $10.19 on average, from $4.86 to $24.66. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $10.19 that is $1K to $3K a year per listing.

Average price
$10.19under the $15 to $100 sweet spot
Price range
$4.86–$24.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #2,089 within Gift Boxes. It carries 599 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
95%
Out of stock, average day
7.3%
Average rank
#2,089in Gift Boxes
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
599per listing
Listings tracked
19

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Christmas Gift Card Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

17

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

20%

  • Brand 145%
  • Brand 29%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Christmas Gift Card Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 392.4×

Search terms

Top Christmas Gift Card Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas gift card holder152K/yr
  • christmas gift card holders35K/yr
  • gift card holder christmas72K/yr
  • gift card holders christmas32K/yr
  • gift card boxes christmas33K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Gift Card Holder

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Gifting Purpose”
30%of negative reviews mention “Size-Overall”
2.3%of orders come back
“Too small”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Christmas Gift Card Holder questions

Answered from the same tracked data.