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Christmas Gift Boxes

Maybe

The top 5 brands take only 36% of clicks. But demand is soft, at -5.5% this quarter, so Christmas Gift Boxes is a Maybe.

Flapen Score
61
61 / 100
Top 9% of 14,768 Health & Household niches · +12 vs the category median of 49
Market size
$840K/yr1.5M searches / yr
90-day growth
-5.5%search demand this quarter
Competition
23%top-5 click share · 52 brands · 67 sellers

Flapen Score

Christmas Gift Boxes against its category

The dotted line is the Health & Household average. Past it, Christmas Gift Boxes is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Gift Boxes market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Gift Boxes 1.5M times last year and spent an estimated $840K. The top 5 brands take 36% of clicks. Demand peaks in Nov–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $840K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
3.5%
Market size, estimated
$840Ka year
Peak month
December37.4× the quietest month
Top search term
birthday gift box145K searches a year

02 · Price

A sale here is worth $15.87.

Listings sell for $15.87 on average, from $5.72 to $39.73. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 250 to 500 of them. At $15.87 that is $4K to $8K a year per listing.

Average price
$15.87inside the $15 to $100 sweet spot
Price range
$5.72–$39.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #142 within Gift Boxes. It carries 1,838 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#142in Gift Boxes
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,838per listing
Listings tracked
97

04 · Newcomers

9 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
9Amazon's first-year sales bar
Average brand age
31 months

Products

Top Christmas Gift Boxes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

52 falling

Sellers

67

Top-5 brand share

36%

Top 20: 79%

Top-5 click share

23%

Top 20: 53%

Open market

59%

  • Brand 113%
  • Brand 27%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Christmas Gift Boxes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KHoliday '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 37.4×

Search terms

Top Christmas Gift Boxes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • birthday gift box145K/yr
  • white gift box111K/yr
  • gift boxes bulk113K/yr
  • extra large gift box81K/yr
  • white gift boxes62K/yr
  • black boxes45K/yr
  • black gift boxes50K/yr
  • white boxes for gifts61K/yr
  • birthday boxes31K/yr
  • white gift boxes with lids36K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Gift Boxes

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Gifting Purpose”
19%of negative reviews mention “Size-Overall”
2.5%of orders come back
“Not the Right Fit”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Christmas Gift Boxes questions

Answered from the same tracked data.