Christmas Gift Bags
PassChristmas Gift Bags scores 66 out of 100, a Pass. Shoppers spend an estimated $3.4M a year here, demand is soft, at -24.0% this quarter, and an estimated 1.4% of orders come back.
- Flapen Score
- 66 / 100Top 3% of 14,768 Health & Household niches · +17 vs the category median of 4966
- Market size
- $3.4M/yr7.7M searches / yr
- 90-day growth
- -24.0%search demand this quarter
- Competition
- 20%top-5 click share · 57 brands · 73 sellers
Flapen Score
Christmas Gift Bags against its category
The dotted line is the Health & Household average. Past it, Christmas Gift Bags is stronger. Inside it, weaker.
Market
The Christmas Gift Bags market on Amazon at a glance
Shoppers on Amazon United States searched for Christmas Gift Bags 7.7M times last year and spent an estimated $3.4M. The top 5 brands take 38% of clicks. Demand peaks in Nov–Dec. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 7.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.4M a year.
- Searches, last 12 months
- 7.7M
- Growth, 90 days vs prior 90
- -24.0%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $3.4Ma year
- Peak month
- December483.9× the quietest month
- Top search term
- christmas gift bags2.8M searches a year
02 · Price
A sale here is worth $15.84.
Listings sell for $15.84 on average, from $5.32 to $35.94. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 4,000 to 5,000 of them. At $15.84 that is $63K to $79K a year per listing.
- Average price
- $15.84inside the $15 to $100 sweet spot
- Price range
- $5.32–$35.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $63K–$79K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
66% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #4,828 within Gift Bags. It carries 620 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 66%
- Prime listings
- 100%
- Out of stock, average day
- 8.9%
- Average rank
- #4,828in Gift Bags
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 620per listing
- Listings tracked
- 117
04 · Newcomers
3 of last year's 30 launches cleared the first-year sales bar.
30 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 30
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Christmas Gift Bags products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 20% of clicks. An open shelf where new products get seen.
Brands
57 falling
Sellers
73
Top-5 brand share
38%
Top 20: 83%
Top-5 click share
20%
Top 20: 49%
Open market
58%
- Brand 113%
- Brand 27%
- Brand 36%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
Christmas Gift Bags search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 483.9×
Search terms
Top Christmas Gift Bags search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- christmas gift bags2.8M/yr
- gift bags assorted sizes55K/yr
- christmas bags1.0M/yr
- christmas bags for gifts1000K/yr
- christmas gift bag343K/yr
- holiday gift bags284K/yr
- christmas bag203K/yr
- christmas gift bags bulk320K/yr
- large christmas gift bags374K/yr
- christmas gift bags assorted sizes96K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Gift Bags
We read the reviews and the return reasons for every product selling here.
“Bags are small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Gift Bags questions
Answered from the same tracked data.









