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Christmas Gift Bags

Pass

Christmas Gift Bags scores 66 out of 100, a Pass. Shoppers spend an estimated $3.4M a year here, demand is soft, at -24.0% this quarter, and an estimated 1.4% of orders come back.

Flapen Score
66
66 / 100
Top 3% of 14,768 Health & Household niches · +17 vs the category median of 49
Market size
$3.4M/yr7.7M searches / yr
90-day growth
-24.0%search demand this quarter
Competition
20%top-5 click share · 57 brands · 73 sellers

Flapen Score

Christmas Gift Bags against its category

The dotted line is the Health & Household average. Past it, Christmas Gift Bags is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Gift Bags market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Gift Bags 7.7M times last year and spent an estimated $3.4M. The top 5 brands take 38% of clicks. Demand peaks in Nov–Dec. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 7.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.4M a year.

Searches, last 12 months
7.7M
Growth, 90 days vs prior 90
-24.0%
Conversion, latest week
2.8%
Market size, estimated
$3.4Ma year
Peak month
December483.9× the quietest month
Top search term
christmas gift bags2.8M searches a year

02 · Price

A sale here is worth $15.84.

Listings sell for $15.84 on average, from $5.32 to $35.94. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 4,000 to 5,000 of them. At $15.84 that is $63K to $79K a year per listing.

Average price
$15.84inside the $15 to $100 sweet spot
Price range
$5.32–$35.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
400K–500K
Units per listing a year
4,000–5,000
Revenue per listing a year
$63K–$79K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #4,828 within Gift Bags. It carries 620 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
100%
Out of stock, average day
8.9%
Average rank
#4,828in Gift Bags
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
620per listing
Listings tracked
117

04 · Newcomers

3 of last year's 30 launches cleared the first-year sales bar.

30 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
30
Successful launches
3Amazon's first-year sales bar
Average brand age
30 months

Products

Top Christmas Gift Bags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

57 falling

Sellers

73

Top-5 brand share

38%

Top 20: 83%

Top-5 click share

20%

Top 20: 49%

Open market

58%

  • Brand 113%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Christmas Gift Bags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.8M1.3MSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 483.9×

Search terms

Top Christmas Gift Bags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas gift bags2.8M/yr
  • gift bags assorted sizes55K/yr
  • christmas bags1.0M/yr
  • christmas bags for gifts1000K/yr
  • christmas gift bag343K/yr
  • holiday gift bags284K/yr
  • christmas bag203K/yr
  • christmas gift bags bulk320K/yr
  • large christmas gift bags374K/yr
  • christmas gift bags assorted sizes96K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Gift Bags

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Size-Overall”
1.4%of orders come back
“Bags are small”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Christmas Gift Bags questions

Answered from the same tracked data.