christmas cups
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Review moat
Great205.54avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.32avg listing price — sweet spot $15–$100
Price range
Good$5.01–$33.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$219K$219K/yr · 1.2M searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, christmas cups is a $219K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 28% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
christmas cups market data
- Units sold / yr
- 30K–40K
- avg 0–100/product
- Revenue / yr
- $520K–$693K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #3,312
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 29.5%
- Avg brand age
- 30 months
- Avg seller age
- 157 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
40 falling
Sellers
43
Top-5 brand share
28%
Top 20: 75%
Top-5 click share
24%
Top 20: 62%
Open market
67%
- LINHAXM7%
- Atonofun7%
- BOYIN HUES6%
- Whaline5%
- Glad4%
- qonimi4%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -5.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 364.8×
Top christmas cups search terms
- christmas cups405K/yr
- christmas cup141K/yr
- christmas cups with lids84K/yr
- christmas paper cups34K/yr
- christmas plastic cups66K/yr
- christmas disposable cups42K/yr
- holiday cups45K/yr
- christmas cups disposable43K/yr
- christmas cups for kids47K/yr
- christmas party cups26K/yr
Top christmas cups products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LINHAXM 60 Christmas Cups Christmas Disposable Paper Cups Santa Elk Snowman Penguin 9 oz Xmas Event Drinkware for Daily Use & Holiday Parties
LINHAXM$13.074.6★15 rev
Christmas Tree Cup Funny Christmas Gifts Stocking Stuffers for Women Teacher Sister Wife Coworker Friend Teen Girl Boy - Secret Santa Surprise Tumbler - 16oz Xmas Glass Mug with Gift Box & 2 Straws
BOYIN HUES$9.894.7★153 rev
qonimi 100 Pcs 8oz Christmas Paper Cups Disposable Christmas Coffee Cups Red Reindeer Xmas Tree Design Paper Cups Holiday Winter Drinking Cups for Hot Cold Beverages Party Supplies 4 Styles
qonimi$10.334.4★77 rev
Kochorie 24 Pcs Christmas in July Plastic Cups 24 Oz Reusable Summer Christmas Party Cups with Lids and Straws Thick Plastic Tumbler Bulk for Summer Christmas Party Supplies
Kochorie$27.534.6★289 rev
GuassLee Christmas Disposable Cups - 50 Pack 12 OZ Clear Disposable Christmas Plastic Cups Set with 5 Styles Patterns for Kids Adults Xmas Party Favors Coffee Wine Cold Drinks
GuassLee$12.774.2★58 rev
Newest
by launch date
Rngmsi July Christmas Plastic Cups - 50 Pcs July Christmas Decorations 12 OZ Summer Disposable Cups for Party Xmas Party Supplies Favor
Rngmsi$16.0718 rev
Simple Modern Trek | 40 oz Christmas Tumbler with Handle and Straw Lid | Cup Holder Friendly Insulated Stainless Steel Travel Mug | Holiday Gifts for Women Men Her Him | Winter Trees
Simple Modern$33.17174 rev
FatWongcoi Christmas Gifts for Women - 16oz Candy Cane Glass Cup with Lid Straw - Christmas Coffee Cup for Her - Holiday GlassTumbler for Mom Sister Friend Coworker
FatWongcoi$10.4732 rev
Christmas Tree Cup Funny Christmas Gifts Stocking Stuffers for Women Teacher Sister Wife Coworker Friend Teen Girl Boy - Secret Santa Surprise Tumbler - 16oz Xmas Glass Mug with Gift Box & 2 Straws
BOYIN HUES$9.89153 rev
Jansun 12pcs Christmas Cups with Lids and Straws 12Oz Reusable Plastic Cups for Party Decorations Winter Christmas for Holiday Birthday Party Favors Supplies
Jansun$24.7612 rev
Trending
90-day click momentumRngmsi July Christmas Plastic Cups - 50 Pcs July Christmas Decorations 12 OZ Summer Disposable Cups for Party Xmas Party Supplies Favor
Rngmsi$16.074.2★
Jingmore 50 Pcs Christmas in July Disposable Plastic Cups Bulk 12 oz July Clear Thick Merry Beachmas Cups Summer Christmas Decorations Hawaiian Themed Party Decorations Holiday for Beer Coffee
Jingmore$14.275.0★
qonimi 100 Pcs 8oz Christmas Paper Cups Disposable Christmas Coffee Cups Red Reindeer Xmas Tree Design Paper Cups Holiday Winter Drinking Cups for Hot Cold Beverages Party Supplies 4 Styles
qonimi$10.334.4★
Ceovfoi 40 Oz Santa Tumbler With Handle Santa Coffee Travel Mug Cup Christmas Decor Gifts for Women
Ceovfoi$18.714.8★
Atonofun 48 Pcs Merry Christmas Disposable Cups with Lids and Sleeves To Go Coffee Cups 16 oz 6 Designs Holiday Paper Cups for Hot Chocolate Coffee Cold Beverage Xmas Winter Holiday Party Supplies
Atonofun$21.294.5★
What buyers say about christmas cups
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Very sturdy cups”
“Its good if you dont break it”
“Fair price and good cups”
“Good size”
“Great Product As Advertised”
“Cute christmas gift”
“They are easy to hold”
“No leaks”
“The color was a bright”
What buyers complain about
“They're not super thick though”
“Very flimsy cups”
“Lids didn't fit”
“it broke”
“But these happen to be available for less money than the branded ones”
“Garbage”
“none are as leak resistant”
“they did not send enough heat protectors for each of the cups”
“this was didn't work well”
“One of them stopped working couldnt turn it off”
Top return reasons
Common questions
- Is christmas cups profitable to sell on Amazon United States?
- The niche generates $219K/yr across 52 tracked products. 0 of 26 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Worth a look (58/100).
- How competitive is the christmas cups niche?
- 40 brands and 43 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 28% of demand.
- What do buyers complain about in christmas cups?
- Top complaints mined from reviews: Thickness, Strength, Size-Overall. The return rate is 0.6%.
- When does demand for christmas cups peak?
- Demand peaks in Nov–Dec; the busiest month runs 364.8× the quietest.
- What does it cost to enter the christmas cups niche?
- Listings span $5.01–$33.17; the average listing price is $17.32 (sweet spot $15–$100). The average incumbent carries 206 reviews — the moat a new listing must climb.