Christmas Bows

Shoppers searched for this 4.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months

4.6M

Growth, 90 days vs prior 90

-5.0%

Conversion, latest week

5.0%

Market size, estimated

$2.4Ma year

Peak month

December41.0× the quietest month

Top search term

bows for gift wrapping463K searches a year

Listings sell for $10.51 on average, from $6.02 to $23.08. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 1,000 to 1,250 of them. At $10.51 that is $11K to $13K a year per listing.

Average price

$10.51under the $15 to $100 sweet spot

Price range

$6.02–$23.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

1,000–1,250

Revenue per listing a year

$11K–$13K

Returns

2.7%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #276 within Gift Wrap Bows. It carries 875 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

9.7%

Average rank

#276in Gift Wrap Bows

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

875per listing

Listings tracked

66

16 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

2Amazon's first-year sales bar

Average brand age

29 months