christmas basket filler
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Review moat
Great388.33avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.20avg listing price — sweet spot $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Price range
Okay$6.12–$21.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Market size
Bad$92K$92K/yr · 68K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, christmas basket filler is a $92K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
christmas basket filler market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $106K–$132K
- units × avg price
- Conversion rate
- 10.3%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 17.0%
- Avg brand age
- 30 months
- Avg seller age
- 242 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Mefleet53%
- Jansun19%
- Wowxyz18%
- Gloreyan11%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — +6.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 152.3×
Top christmas basket filler search terms
- christmas shredded paper for gift baskets3K/yr
- christmas crinkle paper8K/yr
- christmas crinkle paper filler12K/yr
- christmas basket filler6K/yr
- christmas grass4K/yr
- christmas shredded paper filler9K/yr
- red and green crinkle paper2K/yr
- red and green shredded paper filler3K/yr
- red and green crinkle paper filler2K/yr
- christmas confetti paper2K/yr
Top christmas basket filler products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mefleet 2 LB Crinkle Cut Paper Shred Filler Green & Red Crinkle Shredded Paper for Gift Box - Gift Basket Bag Filler - Grass Cushion Stuffing for Christmas Holiday Packaging Wrapping
Mefleet$21.734.8★453 rev
Jansun Christmas Crinkle Cut Paper Shred 115g/4oz Metallic Red Green White Raffia Cut Paper Shred Filler with Xmas Tree Snowman Santa Confetti for Gift Wrapping Craft Basket Filler Christmas Party Decorations
Jansun$8.504.6★179 rev
Wowxyz 2 LB Crinkle Cut Paper Shred Green & Red Crinkle Shredded Paper - Gift Box Baskets Bag Filler - Confetti Stuffing for Birthday Holiday Gift Packaging Wrapping
Wowxyz$19.804.8★306 rev
Mefleet 1 LB Crinkle Cut Paper Shred Filler Green & Red Crinkle Shredded Paper for Gift Box - Gift Basket Bag Filler - Grass Cushion Stuffing for Christmas Holiday Packaging Wrapping
Mefleet$14.214.8★566 rev
Mefleet 1/2 LB Crinkle Cut Paper Shred Filler 8 oz Green & Red Crinkle Shredded Paper for Gift Box - Gift Basket Bag Filler - Grass Cushion Stuffing for Christmas Holiday Packaging Wrapping
Mefleet$8.824.7★754 rev
Newest
by launch dateMefleet 1/2 LB Crinkle Cut Paper Shred Filler 8 oz Green & Red Crinkle Shredded Paper for Gift Box - Gift Basket Bag Filler - Grass Cushion Stuffing for Christmas Holiday Packaging Wrapping
Mefleet$8.82754 rev
Gloreyan 1/2LB Christmas Crinkle Cut Paper Shred Red Green White Raffia Paper Shred Filler Grass for Christmas Easter Grass Gift Wrapping Basket Filling Birthdays Weddings Party Supply
Gloreyan$6.1272 rev
Jansun Christmas Crinkle Cut Paper Shred 115g/4oz Metallic Red Green White Raffia Cut Paper Shred Filler with Xmas Tree Snowman Santa Confetti for Gift Wrapping Craft Basket Filler Christmas Party Decorations
Jansun$8.50179 rev
Wowxyz 2 LB Crinkle Cut Paper Shred Green & Red Crinkle Shredded Paper - Gift Box Baskets Bag Filler - Confetti Stuffing for Birthday Holiday Gift Packaging Wrapping
Wowxyz$19.80306 rev
Mefleet 2 LB Crinkle Cut Paper Shred Filler Green & Red Crinkle Shredded Paper for Gift Box - Gift Basket Bag Filler - Grass Cushion Stuffing for Christmas Holiday Packaging Wrapping
Mefleet$21.73453 rev
Trending
90-day click momentumGloreyan 1/2LB Christmas Crinkle Cut Paper Shred Red Green White Raffia Paper Shred Filler Grass for Christmas Easter Grass Gift Wrapping Basket Filling Birthdays Weddings Party Supply
Gloreyan$6.124.7★
Wowxyz 2 LB Crinkle Cut Paper Shred Green & Red Crinkle Shredded Paper - Gift Box Baskets Bag Filler - Confetti Stuffing for Birthday Holiday Gift Packaging Wrapping
Wowxyz$19.804.8★
Mefleet 2 LB Crinkle Cut Paper Shred Filler Green & Red Crinkle Shredded Paper for Gift Box - Gift Basket Bag Filler - Grass Cushion Stuffing for Christmas Holiday Packaging Wrapping
Mefleet$21.734.8★
Jansun Christmas Crinkle Cut Paper Shred 115g/4oz Metallic Red Green White Raffia Cut Paper Shred Filler with Xmas Tree Snowman Santa Confetti for Gift Wrapping Craft Basket Filler Christmas Party Decorations
Jansun$8.504.6★
Mefleet 1 LB Crinkle Cut Paper Shred Filler Green & Red Crinkle Shredded Paper for Gift Box - Gift Basket Bag Filler - Grass Cushion Stuffing for Christmas Holiday Packaging Wrapping
Mefleet$14.214.8★
What buyers say about christmas basket filler
What buyers praise and complain about, mined from review topics.What buyers love
“Inexpensive and great filler for gift baskets”
“was easy to use”
“It was just what I was looking for”
“It comes compact”
“I have plenty left for other bag gifts”
Top return reasons
Common questions
- Is christmas basket filler profitable to sell on Amazon United States?
- The niche generates $92K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.2%. Flapen's verdict: Skip it (34/100).
- How competitive is the christmas basket filler niche?
- 4 brands and 5 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- When does demand for christmas basket filler peak?
- Demand peaks in Nov–Dec; the busiest month runs 152.3× the quietest.
- What does it cost to enter the christmas basket filler niche?
- Listings span $6.12–$21.73; the average listing price is $13.20 (sweet spot $15–$100). The average incumbent carries 388 reviews — the moat a new listing must climb.