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Christmas Basket Filler

Fail

The top 5 brands take 100% of clicks, so Christmas Basket Filler is a Fail.

Flapen Score
34
34 / 100
Ranks 13,952 of 14,768 Health & Household niches · −15 vs the category median of 49
Market size
$92K/yr68K searches / yr
90-day growth
+6.2%search demand this quarter
Competition
89%top-5 click share · 4 brands · 5 sellers

Flapen Score

Christmas Basket Filler against its category

The dotted line is the Health & Household average. Past it, Christmas Basket Filler is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Basket Filler market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Basket Filler 68K times last year and spent an estimated $92K. All 4 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
+6.2%
Conversion, latest week
10.3%
Market size, estimated
$92Ka year
Top search term
christmas shredded paper for gift baskets3K searches a year

02 · Price

A sale here is worth $13.20.

Listings sell for $13.20 on average, from $6.12 to $21.73. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $13.20 that is $1K to $3K a year per listing.

Average price
$13.20under the $15 to $100 sweet spot
Price range
$6.12–$21.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #53 within Gift Wrap Crinkle & Filler Paper. It carries 388 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
17.0%
Average rank
#53in Gift Wrap Crinkle & Filler Paper
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
388per listing
Listings tracked
6

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Christmas Basket Filler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 153%
  • Brand 219%
  • Brand 318%
  • Brand 411%
  • Open — no brand owns it (0%)

Demand

Christmas Basket Filler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26AugSepOctNovDecJanFebJulAugSepOctNovDecJanFebMarJun

Peak months: Nov, Dec · busiest ÷ quietest = 152.3× · 11 of 12 months tracked

Search terms

Top Christmas Basket Filler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas shredded paper for gift baskets3K/yr
  • christmas crinkle paper8K/yr
  • christmas crinkle paper filler12K/yr
  • christmas basket filler6K/yr
  • christmas grass4K/yr
  • christmas shredded paper filler9K/yr
  • red and green crinkle paper2K/yr
  • red and green shredded paper filler3K/yr
  • red and green crinkle paper filler2K/yr
  • christmas confetti paper2K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Basket Filler

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Gifting Purpose”
3.4%of orders come back
“Inexpensive and great filler for gift baskets”
A buyer, on “Gifting Purpose”25% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Christmas Basket Filler questions

Answered from the same tracked data.