Choline
PassCholine scores 66 out of 100, a Pass. Shoppers spend an estimated $4.2M a year here, search demand grew +18.4% this quarter, and an estimated 0.2% of orders come back.
- Flapen Score
- 66 / 100Top 3% of 14,768 Health & Household niches · +17 vs the category median of 4966
- Market size
- $4.2M/yr1.5M searches / yr
- 90-day growth
- +18.4%search demand this quarter
- Competition
- 63%top-5 click share · 17 brands · 587 sellers
Flapen Score
Choline against its category
The dotted line is the Health & Household average. Past it, Choline is stronger. Inside it, weaker.
Market
The Choline market on Amazon at a glance
Shoppers on Amazon United States searched for Choline 1.5M times last year and spent an estimated $4.2M. The top 5 brands take 70% of clicks. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 13.1% of those searches ended in a purchase.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.2M a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- +18.4%
- Conversion, latest week
- 13.1%
- Market size, estimated
- $4.2Ma year
- Peak month
- July1.3× the quietest month
- Top search term
- choline709K searches a year
02 · Price
A sale here is worth $20.99.
Listings sell for $20.99 on average, from $9.01 to $36.91. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At $20.99 that is $168K to $210K a year per listing.
- Average price
- $20.99inside the $15 to $100 sweet spot
- Price range
- $9.01–$36.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $168K–$210K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #61 within Lipid. It carries 1,285 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 3.0%
- Average rank
- #61in Lipid
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 1,285per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Choline products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ritual Natal Choline Supplement - 550mg - to Support Babys Cognitive Function When Taken During Pregnancy and Postpartum Choline Content in Breastmilk* - Vegan - Citrus - 60 Capsules - 30 Servings
- Price
- $29.73
- Rating
- 4.6/5
- Reviews
- 1,092
- Age
- 2y ago

Nature Made Extra Strength Dosage Choline Supplements 800 Mg Per 3 Capsules Brain Health Mood Muscle & Liver Support Vegetarian 60 Capsules 20 Day Supply
- Price
- $17.20
- Rating
- 4.6/5
- Reviews
- 943
- Age
- 2y ago

Now Supplements Choline 300 mg 100 Veg Capsules - Supports Nervous System and Liver Health* Vegan
- Price
- $9.66
- Rating
- 4.8/5
- Reviews
- 771
- Age
- 1y ago

Needed. Prenatal Choline+ Liquid Capsules for Cognitive Development - Choline Supplements For Pregnancy - Aids Baby Brain Development & Supports Healthy Pregnancy - Third Party Tested - 30 Liquid Caps
- Price
- $25.38
- Rating
- 4.8/5
- Reviews
- 157
- Age
- 1y ago

Nested Naturals Choline Bitartrate 500mg Per Serving - High Potency Choline Supplements - Supports Cognitive Performance & Liver Function - 100% Vegan & Non-GMO Choline - 90 Vegan Capsules
- Price
- $21.00
- Rating
- 4.5/5
- Reviews
- 3,489
- Age
- 10y ago
Trending
estimated 90-day click momentum
Perelel Womens Choline Boost Supports Babys Cognitive Function Throughout Pregnancy & Early Childhood Choline Supplement for Prenatal Postpartum & Breastfeeding Gluten Free Non GMO 60 Capsules
- Price
- $28.25
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 6mo ago

Needed. Prenatal Choline+ Liquid Capsules for Cognitive Development - Choline Supplements For Pregnancy - Aids Baby Brain Development & Supports Healthy Pregnancy - Third Party Tested - 30 Liquid Caps
- Price
- $25.38
- Rating
- 4.8/5
- Reviews
- 157
- Age
- 1y ago

Temimar Choline Bitartrate 550mg Supports Liver & Brain Health High Absorption Choline Supplements Non-GMO Gluten-Free Made in USA 60 Vegan Capsules
- Price
- $9.06
- Rating
- 4.5/5
- Reviews
- 142
- Age
- 1y ago

Sports Research Extra Strength Choline 800 mg - Essential Nutrient Featuring VitaCholine for Focus Support - Vegan Certified Non-GMO Gluten Free - 60 Liquid Capsules
- Price
- $18.08
- Rating
- 4.7/5
- Reviews
- 171
- Age
- 1y ago

THORNE - Phosphatidyl Choline - Phospholipid Complex for Liver Support Cholesterol Metabolism & Healthy Bile* - Third-Party Certified - Gluten & Dairy-Free - 60 Softgels
- Price
- $32.92
- Rating
- 4.6/5
- Reviews
- 923
- Age
- 24y ago
Newest
by launch date
Perelel Womens Choline Boost Supports Babys Cognitive Function Throughout Pregnancy & Early Childhood Choline Supplement for Prenatal Postpartum & Breastfeeding Gluten Free Non GMO 60 Capsules
- Price
- $28.25
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 6mo ago

Sports Research Extra Strength Choline 800 mg - Essential Nutrient Featuring VitaCholine for Focus Support - Vegan Certified Non-GMO Gluten Free - 60 Liquid Capsules
- Price
- $18.08
- Rating
- 4.7/5
- Reviews
- 171
- Age
- 1y ago

Needed. Prenatal Choline+ Liquid Capsules for Cognitive Development - Choline Supplements For Pregnancy - Aids Baby Brain Development & Supports Healthy Pregnancy - Third Party Tested - 30 Liquid Caps
- Price
- $25.38
- Rating
- 4.8/5
- Reviews
- 157
- Age
- 1y ago

Temimar Choline Bitartrate 550mg Supports Liver & Brain Health High Absorption Choline Supplements Non-GMO Gluten-Free Made in USA 60 Vegan Capsules
- Price
- $9.06
- Rating
- 4.5/5
- Reviews
- 142
- Age
- 1y ago

Now Supplements Choline 300 mg 100 Veg Capsules - Supports Nervous System and Liver Health* Vegan
- Price
- $9.66
- Rating
- 4.8/5
- Reviews
- 771
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
587
Est. top-5 brand share
70%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
24%
- NOW Foods18%
- Nature Made18%
- Ritual16%
- Needed.9%
- Nested Naturals9%
- Pure Encapsulations6%
Demand
Choline search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Choline search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- choline709K/yr
- choline supplements381K/yr
- choline prenatal82K/yr
- choline supplement53K/yr
- choline supplements pregnancy85K/yr
- ritual choline27K/yr
- prenatal choline27K/yr
- choline supplements for fatty liver8K/yr
- choline nature made21K/yr
- nature made choline21K/yr
Reviews and returns
What reviews say buyers love and hate about Choline
We read the reviews and the return reasons for every product selling here.
“Horrible smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Choline questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









