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Choline

Pass

Choline scores 66 out of 100, a Pass. Shoppers spend an estimated $4.2M a year here, search demand grew +18.4% this quarter, and an estimated 0.2% of orders come back.

Flapen Score
66
66 / 100
Top 3% of 14,768 Health & Household niches · +17 vs the category median of 49
Market size
$4.2M/yr1.5M searches / yr
90-day growth
+18.4%search demand this quarter
Competition
63%top-5 click share · 17 brands · 587 sellers

Flapen Score

Choline against its category

The dotted line is the Health & Household average. Past it, Choline is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Choline market on Amazon at a glance

Shoppers on Amazon United States searched for Choline 1.5M times last year and spent an estimated $4.2M. The top 5 brands take 70% of clicks. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 13.1% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.2M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
+18.4%
Conversion, latest week
13.1%
Market size, estimated
$4.2Ma year
Peak month
July1.3× the quietest month
Top search term
choline709K searches a year

02 · Price

A sale here is worth $20.99.

Listings sell for $20.99 on average, from $9.01 to $36.91. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At $20.99 that is $168K to $210K a year per listing.

Average price
$20.99inside the $15 to $100 sweet spot
Price range
$9.01–$36.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
8,000–10,000
Revenue per listing a year
$168K–$210K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #61 within Lipid. It carries 1,285 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#61in Lipid
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,285per listing
Listings tracked
20

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
70 months

Products

Top Choline products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

587

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

24%

  • Brand 118%
  • Brand 218%
  • Brand 316%
  • Brand 49%
  • Brand 59%
  • Brand 66%

Demand

Choline search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Choline search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • choline709K/yr
  • choline supplements381K/yr
  • choline prenatal82K/yr
  • choline supplement53K/yr
  • choline supplements pregnancy85K/yr
  • ritual choline27K/yr
  • prenatal choline27K/yr
  • choline supplements for fatty liver8K/yr
  • choline nature made21K/yr
  • nature made choline21K/yr

Reviews and returns

What reviews say buyers love and hate about Choline

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Smell”
0.2%of orders come back
“Horrible smell”
A buyer, on “Smell”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Choline questions

Answered from the same tracked data.