cholestene red yeast rice - 120 capsules
Launch itA $1.6M/yr market growing +7.3% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$26.06avg listing price — sweet spot $15–$100
Price range
Great$13.92–$53.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.6M$1.6M/yr · 408K searches
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Review moat
Okay3,155.86avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, cholestene red yeast rice - 120 capsules is a $1.6M/yr Amazon United States market (408K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in May–Jun. Verdict: Launch it — 58/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
cholestene red yeast rice - 120 capsules market data
- Units sold / yr
- 60K–80K
- avg 4,000–5,000/product
- Revenue / yr
- $1.6M–$2.1M
- units × avg price
- Conversion rate
- 14.7%
- Avg BSR
- #160
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 0.6%
- Avg brand age
- 67 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 flat
Sellers
536
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
11%
- Natures Craft36%
- THORNE31%
- Jarrow Formulas10%
- ForestLeaf5%
- Nutricost5%
- VivoNu3%
- Open — no brand owns it (5 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — +7.3% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.4×
Top cholestene red yeast rice - 120 capsules search terms
- red yeast rice with coq10262K/yr
- red rice yeast with coq1036K/yr
- thorne red yeast rice with coq10 supplement29K/yr
- thorne red yeast rice23K/yr
- jarrow red yeast rice with coq1015K/yr
- thorne red yeast rice with coq106K/yr
- red rice yeast coq104K/yr
- red yeast rice coq106K/yr
- red yeast rice thorne4K/yr
- armolipid plus3K/yr
Top cholestene red yeast rice - 120 capsules products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natures Craft Red Yeast Rice with CoQ10 Supplement - Advanced Healthy Heart & Healthy Cholesterol Levels Formula for Men & Women - Red Yeast Rice Capsules with 1200 mg per Serving and CoQ10-120 Count
Natures Craft$21.334.6★8,081 rev
THORNE - Red Yeast Rice + CoQ10 - Supports Healthy Cholesterol Levels Already in a Normal Range & Heart Health - Added Antioxidant Support* - Third-Party Certified - Gluten-Free - 120 Capsules
THORNE$43.894.6★2,048 rev
Jarrow Formulas Red Yeast Rice 1200 mg & CoQ10 100 mg Per Serving - 120 Veggie Caps 60 Servings - Herbal Heart Health Dietary Supplement - Supports Cardiovascular & Cellular Health - Vegan
Jarrow Formulas$21.334.7★2,057 rev
THORNE - Red Yeast Rice - Supports Healthy Cholesterol Levels Already in a Normal Range Heart Health & Blood Pressure* - Third-Party Certified - Gluten-Free Dairy-Free - 120 Capsules
THORNE$53.764.7★898 rev
Red Yeast Rice 1215 mg. Capsules - Extra Strength Red Rice Yeast with CoQ10 Supplement Plus Alpha Lipoic Acid & Organic Flaxseed Citrinin Free Supports Cardiovascular Health Non-GMO 90 Veggie Caps
ForestLeaf$21.294.6★4,646 rev
Newest
by launch date
VivoNu Red Yeast Rice with CoQ10 Citrus Bergamot Supplements* | 3000mg Red Yeast Rice Citrus Bergamot CoQ10 240 Capsules
VivoNu$31.21131 rev
Micro Ingredients Red Yeast Rice with CoQ10 1200mg 240 Veggie Capsules | Cholesterol Support & Heart Health Supplements* | 4-in-1 with Flush Free Niacin & Fat Soluble Vitamin C | Filler Free Non-GMO
Micro Ingredients$16.51232 rev
Totaria Red Yeast Rice 2 000mg with CoQ10 Supplement - Advanced Healthy Heart & Healthy Cholesterol Levels - Citrinin Free Extract Red Yeast Rice Capsules Plus Citrus Bergamot - Vegan Non-GMO
Totaria$20.42615 rev
NatureBell Red Yeast Rice with CoQ10-240 Vegetarian Capsules - for Heart Health Energy Support Brain Wellness & Antioxidant Support*
NatureBell$23.631,134 rev
Red Yeast Rice with CoQ10 Supplement - Advanced Healthy Heart & Healthy Cholesterol Levels Formula for Men & Women - Red Yeast Rice Capsules with 1200mg per Serving and CoQ10-60 Count
Natures Craft$13.928,081 rev
Trending
90-day click momentumVivoNu Red Yeast Rice with CoQ10 Citrus Bergamot Supplements* | 3000mg Red Yeast Rice Citrus Bergamot CoQ10 240 Capsules
VivoNu$31.214.8★
Red Yeast Rice with CoQ10 Supplement - Advanced Healthy Heart & Healthy Cholesterol Levels Formula for Men & Women - Red Yeast Rice Capsules with 1200mg per Serving and CoQ10-60 Count
Natures Craft$13.924.6★
THORNE - Red Yeast Rice - Supports Healthy Cholesterol Levels Already in a Normal Range Heart Health & Blood Pressure* - Third-Party Certified - Gluten-Free Dairy-Free - 120 Capsules
THORNE$53.764.7★
Micro Ingredients Red Yeast Rice with CoQ10 1200mg 240 Veggie Capsules | Cholesterol Support & Heart Health Supplements* | 4-in-1 with Flush Free Niacin & Fat Soluble Vitamin C | Filler Free Non-GMO
Micro Ingredients$16.514.6★
THORNE - Red Yeast Rice + CoQ10 - Supports Healthy Cholesterol Levels Already in a Normal Range & Heart Health - Added Antioxidant Support* - Third-Party Certified - Gluten-Free - 120 Capsules
THORNE$43.894.6★
What buyers say about cholestene red yeast rice - 120 capsules
What buyers praise and complain about, mined from review topics.What buyers love
“Lowered cholesterol”
“Excellent product”
“exactly as pictured/described”
“They are affordable”
“Great vitamin”
“Effective”
“I have no problem swallowing these pills”
“Nicely packaged with good nutrition”
“The effect is outstanding and remarkable”
“easy to use”
What buyers complain about
“Horrible side effects”
“Gives me severe heart burn”
“Many Allergy Warnings”
“had to stop it due to the fact that it can aggravate muscle pain”
“Didn't work for me”
“I don't like taking a lot of meds”
“Hate to leave a 1 star for micro ingredients”
“Extreme joint pain”
“Stomach pain”
“Supplements can be tricky”
Top return reasons
Common questions
- Is cholestene red yeast rice - 120 capsules profitable to sell on Amazon United States?
- The niche generates $1.6M/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.3%. Flapen's verdict: Launch it (58/100).
- How competitive is the cholestene red yeast rice - 120 capsules niche?
- 11 brands and 536 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in cholestene red yeast rice - 120 capsules?
- Top complaints mined from reviews: Side Effects, Heart Health, Allergies. The return rate is 0.0%.
- When does demand for cholestene red yeast rice - 120 capsules peak?
- Demand peaks in May–Jun; the busiest month runs 2.4× the quietest.
- What does it cost to enter the cholestene red yeast rice - 120 capsules niche?
- Listings span $13.92–$53.76; the average listing price is $26.06 (sweet spot $15–$100). The average incumbent carries 3,156 reviews — the moat a new listing must climb.