Choke

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months

186K

Growth, 90 days vs prior 90

+35.7%

Conversion, latest week

1.1%

Market size, estimated

$100Ka year

Peak month

May3.8× the quietest month

Top search term

savelix choking device 2 pack41K searches a year

Listings sell for $47.71 on average, from $9.43 to $139.32. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $47.71 that is $0 to $5K a year per listing.

Average price

$47.71inside the $15 to $100 sweet spot

Price range

$9.43–$139.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

1.3%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #90 within First Aid Kits. It carries 4,550 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

92%

Out of stock, average day

4.3%

Average rank

#90in First Aid Kits

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

4,550per listing

Listings tracked

25

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

48 months