Chocolate Toothpaste
FailThe top 5 brands take 100% of clicks, so Chocolate Toothpaste is a Fail.
- Flapen Score
- 39 / 100Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 4939
- Market size
- $65K/yr55K searches / yr
- 90-day growth
- +9.0%search demand this quarter
- Competition
- 89%top-5 click share · 4 brands · 5 sellers
Flapen Score
Chocolate Toothpaste against its category
The dotted line is the Health & Household average. Past it, Chocolate Toothpaste is stronger. Inside it, weaker.
Market
The Chocolate Toothpaste market on Amazon at a glance
Shoppers on Amazon United States searched for Chocolate Toothpaste 55K times last year and spent an estimated $65K. All 4 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 8.2% of those searches ended in a purchase.
Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.
- Searches, last 12 months
- 55K
- Growth, 90 days vs prior 90
- +9.0%
- Conversion, latest week
- 8.2%
- Market size, estimated
- $65Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- chocolate toothpaste31K searches a year
02 · Price
A sale here is worth $14.42.
Listings sell for $14.42 on average, from $4.85 to $21.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $14.42 that is $7K to $11K a year per listing.
- Average price
- $14.42under the $15 to $100 sweet spot
- Price range
- $4.85–$21.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $7K–$11K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #55 within Baby & Child Dental Care. It carries 1,951 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 10.7%
- Average rank
- #55in Baby & Child Dental Care
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 1,951per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Chocolate Toothpaste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tanners Tasty Paste Cha Cha Chocolate Kids Fluoride Toothpaste Chocolate Ice Cream Flavor No Mint Childrens Toothpaste Cavity Protection Pediatric Dentist Created 1-Pack
- Price
- $8.88
- Rating
- 4.6/5
- Reviews
- 5,179
- Age
- 14y ago

Theodent Kids Toothpaste - Fluoride Free Chocolate Toothpaste for Kids with Rennou for Enamel Repair Safe if Accidentally Swallowed SLS Free Chocolate Chip (3.4 oz)
- Price
- $15.74
- Rating
- 4.6/5
- Reviews
- 1,261
- Age
- 11y ago

Dr. Sheffields Original Toothpaste Chocolate Fluoride Free Toothpaste Certified Natural Toothpaste Great Tasting Chocolate Flavor 2-Pack
- Price
- $13.92
- Rating
- 4.3/5
- Reviews
- 1,324
- Age
- 6y ago

Tanners Tasty Paste Cha Cha Chocolate Kids Fluoride Toothpaste Chocolate Ice Cream Flavor No Mint Childrens Toothpaste Cavity Protection Pediatric Dentist Created 1-Pack
- Price
- $21.42
- Rating
- 4.6/5
- Reviews
- 5,179
- Age
- 6y ago

Tanners Tasty Paste Kids Fluoride Toothpaste Variety Pack Cha Cha Chocolate Vanilla Bling & Orange Creamsicle No Mint Toothpaste 3-Pack
- Price
- $21.48
- Rating
- 4.8/5
- Reviews
- 92
- Age
- 2y ago
Trending
estimated 90-day click momentum
Tanners Tasty Paste Kids Fluoride Toothpaste Variety Pack Cha Cha Chocolate Vanilla Bling & Orange Creamsicle No Mint Toothpaste 3-Pack
- Price
- $21.48
- Rating
- 4.8/5
- Reviews
- 92
- Age
- 2y ago

Tanners Tasty Paste Cha Cha Chocolate Kids Fluoride Toothpaste Chocolate Ice Cream Flavor No Mint Childrens Toothpaste Cavity Protection Pediatric Dentist Created 1-Pack
- Price
- $8.88
- Rating
- 4.6/5
- Reviews
- 5,179
- Age
- 14y ago

Fygg Nano Hydroxyapatite Toothpaste with Prebiotics | Fluoride & SLS Free with Hydroxyapatite | Remineralizing nHA Tooth Paste for Sensitive Teeth | Chocolate Swirl 4 Oz
- Price
- $14.67
- Rating
- 4.3/5
- Reviews
- 311
- Age
- 1y ago

Theodent Kids Toothpaste - Fluoride Free Chocolate Toothpaste for Kids with Rennou for Enamel Repair Safe if Accidentally Swallowed SLS Free Chocolate Chip (3.4 oz)
- Price
- $15.74
- Rating
- 4.6/5
- Reviews
- 1,261
- Age
- 11y ago

Nano Hydroxyapatite Toothpaste for Kids and Adult (Chocolate - Travel)
- Price
- $4.85
- Rating
- 4.3/5
- Reviews
- 311
- Age
- 1y ago
Newest
by launch date
Nano Hydroxyapatite Toothpaste for Kids and Adult (Chocolate - Travel)
- Price
- $4.85
- Rating
- 4.3/5
- Reviews
- 311
- Age
- 1y ago

Fygg Nano Hydroxyapatite Toothpaste with Prebiotics | Fluoride & SLS Free with Hydroxyapatite | Remineralizing nHA Tooth Paste for Sensitive Teeth | Chocolate Swirl 4 Oz
- Price
- $14.67
- Rating
- 4.3/5
- Reviews
- 311
- Age
- 1y ago

Tanners Tasty Paste Kids Fluoride Toothpaste Variety Pack Cha Cha Chocolate Vanilla Bling & Orange Creamsicle No Mint Toothpaste 3-Pack
- Price
- $21.48
- Rating
- 4.8/5
- Reviews
- 92
- Age
- 2y ago

Tanners Tasty Paste Cha Cha Chocolate Kids Fluoride Toothpaste Chocolate Ice Cream Flavor No Mint Childrens Toothpaste Cavity Protection Pediatric Dentist Created 1-Pack
- Price
- $21.42
- Rating
- 4.6/5
- Reviews
- 5,179
- Age
- 6y ago

Dr. Sheffields Original Toothpaste Chocolate Fluoride Free Toothpaste Certified Natural Toothpaste Great Tasting Chocolate Flavor 2-Pack
- Price
- $13.92
- Rating
- 4.3/5
- Reviews
- 1,324
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
5
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
89%
Top 20: 100%
Open market
0%
- Tanner's Tasty Paste62%
- Theodent19%
- fygg11%
- Dr. Sheffield's9%
Demand
Chocolate Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.7×
Search terms
Top Chocolate Toothpaste search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- chocolate toothpaste31K/yr
- chocolate toothpaste for kids17K/yr
- pasta de dientes sabor chocolate4K/yr
- kids chocolate toothpaste4K/yr
Reviews and returns
What reviews say buyers love and hate about Chocolate Toothpaste
We read the reviews and the return reasons for every product selling here.
“the foam isn't doing the cleaning”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chocolate Toothpaste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









