chocolate toothpaste
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.42avg listing price — sweet spot $15–$100
Review moat
Okay1,951avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.85–$21.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.0%90-day search growth — must beat 0% to launch
Market size
Bad$65K$65K/yr · 55K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, chocolate toothpaste is a $65K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 39/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
chocolate toothpaste market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- $87K–$115K
- units × avg price
- Conversion rate
- 8.2%
- Avg BSR
- #55
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 10.7%
- Avg brand age
- 53 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Tanner's Tasty Paste62%
- Theodent19%
- fygg11%
- Dr. Sheffield's9%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +9.0% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 1.7×
Top chocolate toothpaste search terms
- chocolate toothpaste31K/yr
- chocolate toothpaste for kids17K/yr
- pasta de dientes sabor chocolate4K/yr
- kids chocolate toothpaste4K/yr
Top chocolate toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tanners Tasty Paste Cha Cha Chocolate Kids Fluoride Toothpaste Chocolate Ice Cream Flavor No Mint Childrens Toothpaste Cavity Protection Pediatric Dentist Created 1-Pack
Tanner's Tasty Paste$8.884.6★5,179 rev
Theodent Kids Toothpaste - Fluoride Free Chocolate Toothpaste for Kids with Rennou for Enamel Repair Safe if Accidentally Swallowed SLS Free Chocolate Chip (3.4 oz)
Theodent$15.744.6★1,261 rev
Dr. Sheffields Original Toothpaste Chocolate Fluoride Free Toothpaste Certified Natural Toothpaste Great Tasting Chocolate Flavor 2-Pack
Dr. Sheffield's$13.924.3★1,324 rev
Tanners Tasty Paste Cha Cha Chocolate Kids Fluoride Toothpaste Chocolate Ice Cream Flavor No Mint Childrens Toothpaste Cavity Protection Pediatric Dentist Created 1-Pack
Tanner's Tasty Paste$21.424.6★5,179 rev
Tanners Tasty Paste Kids Fluoride Toothpaste Variety Pack Cha Cha Chocolate Vanilla Bling & Orange Creamsicle No Mint Toothpaste 3-Pack
Tanner's Tasty Paste$21.484.8★92 rev
Newest
by launch date
Nano Hydroxyapatite Toothpaste for Kids and Adult (Chocolate - Travel)
fygg$4.85311 rev
Fygg Nano Hydroxyapatite Toothpaste with Prebiotics | Fluoride & SLS Free with Hydroxyapatite | Remineralizing nHA Tooth Paste for Sensitive Teeth | Chocolate Swirl 4 Oz
fygg$14.67311 rev
Tanners Tasty Paste Kids Fluoride Toothpaste Variety Pack Cha Cha Chocolate Vanilla Bling & Orange Creamsicle No Mint Toothpaste 3-Pack
Tanner's Tasty Paste$21.4892 rev
Tanners Tasty Paste Cha Cha Chocolate Kids Fluoride Toothpaste Chocolate Ice Cream Flavor No Mint Childrens Toothpaste Cavity Protection Pediatric Dentist Created 1-Pack
Tanner's Tasty Paste$21.425,179 rev
Dr. Sheffields Original Toothpaste Chocolate Fluoride Free Toothpaste Certified Natural Toothpaste Great Tasting Chocolate Flavor 2-Pack
Dr. Sheffield's$13.921,324 rev
Trending
90-day click momentumTanners Tasty Paste Kids Fluoride Toothpaste Variety Pack Cha Cha Chocolate Vanilla Bling & Orange Creamsicle No Mint Toothpaste 3-Pack
Tanner's Tasty Paste$21.484.8★
Tanners Tasty Paste Cha Cha Chocolate Kids Fluoride Toothpaste Chocolate Ice Cream Flavor No Mint Childrens Toothpaste Cavity Protection Pediatric Dentist Created 1-Pack
Tanner's Tasty Paste$8.884.6★
Fygg Nano Hydroxyapatite Toothpaste with Prebiotics | Fluoride & SLS Free with Hydroxyapatite | Remineralizing nHA Tooth Paste for Sensitive Teeth | Chocolate Swirl 4 Oz
fygg$14.674.3★
Theodent Kids Toothpaste - Fluoride Free Chocolate Toothpaste for Kids with Rennou for Enamel Repair Safe if Accidentally Swallowed SLS Free Chocolate Chip (3.4 oz)
Theodent$15.744.6★
Nano Hydroxyapatite Toothpaste for Kids and Adult (Chocolate - Travel)
fygg$4.854.3★
What buyers say about chocolate toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“No complaints”
“the price is better”
“I also like that it has fluoride and kid-friendly ingredients”
“Good for kids or adults with sensory issues with minty toothpaste”
“the texture as well”
“Easy to use, good sensitivity, fluoride-free, good value for money and effectively cleans”
“Easy to use, good sensitivity, fluoride-free, good value for money and effectively cleans”
“Just right”
“Easy to use”
“Not a terrible toothpaste”
What buyers complain about
“the foam isn't doing the cleaning”
“Should have bought larger size”
“It's expensive,”
“it stained my childrens toothbrushes and teeth”
“Questionable efficacy T-T”
“well, this toothpast doesn't foam and is very thin”
“Then, as I used it. I got through about 3/4 of a tube., I started having skin reactions; ended up with a pretty severe allergic reaction to some ingredient in the toothpaste, and I had to stop using it completely”
“But I can't use it”
“Awful Texture”
“not the best”
Top return reasons
Common questions
- Is chocolate toothpaste profitable to sell on Amazon United States?
- The niche generates $65K/yr across 7 tracked products. 90-day search growth is +9.0%. Flapen's verdict: Skip it (39/100).
- How competitive is the chocolate toothpaste niche?
- 4 brands and 5 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in chocolate toothpaste?
- Top complaints mined from reviews: Ease Of Cleaning, Size-Overall, Value For Money. The return rate is 0.5%.
- When does demand for chocolate toothpaste peak?
- Demand peaks in Oct–Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the chocolate toothpaste niche?
- Listings span $4.85–$21.48; the average listing price is $14.42 (sweet spot $15–$100). The average incumbent carries 1,951 reviews — the moat a new listing must climb.