Is chocolate peanut butter protein powder profitable to sell on Amazon United States?

The niche generates $665K/yr across 11 tracked products. 90-day search growth is +8.6%. Flapen's verdict: Worth a look (52/100).

How competitive is the chocolate peanut butter protein powder niche?

8 brands and 57 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in chocolate peanut butter protein powder?

Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.

When does demand for chocolate peanut butter protein powder peak?

Demand peaks in Jan–Feb; the busiest month runs 2.6× the quietest.

What does it cost to enter the chocolate peanut butter protein powder niche?

Listings span $9.08–$83.35; the average listing price is $34.04 (sweet spot $15–$100). The average incumbent carries 6,481 reviews — the moat a new listing must climb.

chocolate peanut butter protein powder

Worth a look

Shows low returns (0.0%), but a concentrated shelf (top 5 take 75% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$34.04

avg listing price — sweet spot $15–$100

Price range

Great$9.08–$83.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Market size

Good$665K

$665K/yr · 246K searches

Growth

Okay+8.6%

90-day search growth — must beat 0% to launch

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,481.36

avg incumbent reviews — the moat a new listing must climb

Competition

Bad75%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, chocolate peanut butter protein powder is a $665K/yr Amazon United States market (246K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 52/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

chocolate peanut butter protein powder market data

Units sold / yr: 25K–30K; avg 2,000–2,500/product
Revenue / yr: $851K–$1.0M; units × avg price
Conversion rate: 7.9%
Avg BSR: #10
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 0.0%
Avg brand age: 83 months
Avg seller age: 137 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Premier Protein62%
Optimum Nutrition9%
PB27%
FlavCity6%
C46%
Dymatize5%
Open — no brand owns it (2 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 2.6×

Open Trend

Top chocolate peanut butter protein powder search terms

chocolate peanut butter protein powder66K/yr +11.6%3.9% conv.
premier protein chocolate peanut butter25K/yr +13.5%17.3% conv.
premier protein shake chocolate peanut butter25K/yr +6.0%15.1% conv.
chocolate peanut butter protein shake18K/yr +13.2%7.8% conv.
peanut butter protein shake16K/yr +10.0%5.2% conv.
peanut butter chocolate protein powder15K/yr +5.2%3.2% conv.
protein powder chocolate peanut butter16K/yr +1.0%4.4% conv.
premier protein peanut butter chocolate9K/yr +13.5%18.7% conv.
premier protein shake peanut butter11K/yr -0.1%17.0% conv.
protein shake peanut butter7K/yr +32.7%5.5% conv.

All search terms

Top chocolate peanut butter protein powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Premier Protein Shake Chocolate Peanut Butter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack

Premier Protein$24.394.7★4,569 rev

Premier Protein Shake Chocolate Peanut Butter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)

Premier Protein$27.994.6★20,902 rev

PB2 Performance Peanut Plant Based Vegan Protein Powder | 20g Complete Protein No Added Sugar Prebiotic Fiber | Dairy Free Certified Vegan Non-GMO and Gluten Free [Peanut with Dutch Cocoa 2lb]

PB2$23.164.5★1,593 rev

Premier Protein Shake Chocolate Peanut Butter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 4 Pack

Premier Protein$9.084.7★4,569 rev

Optimum Nutrition Gold Standard 100% Whey Protein Powder Chocolate Peanut Butter 2 Pound (Packaging May Vary)

Optimum Nutrition$37.614.6★8,669 rev

Newest

by launch date

C4 Whey Protein Powder Reeses Peanut Butter & Chocolate - 25g Protein 0g Added Sugar 140 Calories Per Serving Supports Muscle Recovery 28 Servings Premium Whey for Post-Workout

C4$35.401,085 rev

1y ago

Premier Protein Shake Chocolate Peanut Butter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack

Premier Protein$24.394,569 rev

1y ago

FlavCity Grass Fed Whey Chocolate Protein Powder - Chocolate Peanut Butter - 25g Protein & 10g Collagen - Made with Organic Cocoa & Coconut Milk - Gluten Free & No Added Sugars (20 Servings)

FlavCity$56.262,516 rev

3y ago

Dymatize ISO100 Whey Protein Powder Isolate Chocolate Peanut Butter 25g of Protein 20 Servings 5.5g BCAAs Less Than 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb

Dymatize$34.264,476 rev

3y ago

Premier Protein Shake Chocolate Peanut Butter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 4 Pack

Premier Protein$9.084,569 rev

4y ago

What buyers say about chocolate peanut butter protein powder

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall33%

“Amazing taste”

Nutritional Content19%

“Good amount of protein”

Flavor17%

“Great Flavor and Texture”

Quality-Overall5%

“overall the reviews were really good”

Value For Money2%

“Good price”

Sweetness2%

“Great sweet tooth satisfying”

Solubility2%

“Mixes well”

Advertised Vs Actual Product2%

“As advertised”

Blend/Ratio2%

“blends easily”

Ingredients-Overall1%

“Clean ingredients”

What buyers complain about

Taste-Overall24%

“DOES NOT TASTE GOOD”

Flavor10%

“The flavor is weird”

Value For Money9%

“Price gouging”

Nutritional Content6%

“They're not a dietary supplement”

Sweetness3%

“Too sweet and wrong flavor for me”

Texture/Consistency-Overall2%

“The texture is just terrible every way you look at it”

Ingredients-Overall2%

“Too Many Chemicals”

Smell2%

“Smell is off”

Acid Regulator/Stomach Ache Relief2%

“I have a very sensitive stomach”

Artificial Sweeteners1%

“it is sickeningly sweet with artificial sweetener”

Top return reasons

Flavor100%

Common questions

Is chocolate peanut butter protein powder profitable to sell on Amazon United States?: The niche generates $665K/yr across 11 tracked products. 90-day search growth is +8.6%. Flapen's verdict: Worth a look (52/100).
How competitive is the chocolate peanut butter protein powder niche?: 8 brands and 57 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in chocolate peanut butter protein powder?: Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
When does demand for chocolate peanut butter protein powder peak?: Demand peaks in Jan–Feb; the busiest month runs 2.6× the quietest.
What does it cost to enter the chocolate peanut butter protein powder niche?: Listings span $9.08–$83.35; the average listing price is $34.04 (sweet spot $15–$100). The average incumbent carries 6,481 reviews — the moat a new listing must climb.