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Chlorhexidine Mouthwash

Fail

The top 5 brands take 98% of clicks, so Chlorhexidine Mouthwash is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$359K/yr448K searches / yr
90-day growth
+1.1%search demand this quarter
Competition
75%top-5 click share · 6 brands · 67 sellers

Flapen Score

Chlorhexidine Mouthwash against its category

The dotted line is the Health & Household average. Past it, Chlorhexidine Mouthwash is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chlorhexidine Mouthwash market on Amazon at a glance

Shoppers on Amazon United States searched for Chlorhexidine Mouthwash 448K times last year and spent an estimated $359K. The top 5 brands take 98% of clicks. Demand peaks in Aug–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 448K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $359K a year.

Searches, last 12 months
448K
Growth, 90 days vs prior 90
+1.1%
Conversion, latest week
3.9%
Market size, estimated
$359Ka year
Peak month
August1.8× the quietest month
Top search term
chlorhexidine mouthwash163K searches a year

02 · Price

A sale here is worth $20.74.

Listings sell for $20.74 on average, from $6.95 to $39.72. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $20.74 that is $16K to $21K a year per listing.

Average price
$20.74inside the $15 to $100 sweet spot
Price range
$6.95–$39.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$16K–$21K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #47 within Mouthwash. It carries 10,934 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#47in Mouthwash
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
10,934per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Chlorhexidine Mouthwash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

67

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 148%
  • Brand 220%
  • Brand 318%
  • Brand 46%
  • Brand 55%
  • Brand 62%

Demand

Chlorhexidine Mouthwash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Oct · busiest ÷ quietest = 1.8×

Search terms

Top Chlorhexidine Mouthwash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chlorhexidine mouthwash163K/yr
  • chlorhexidine gluconate oral rinse53K/yr
  • closys healthy gums mouthwash35K/yr
  • chlorhexidine mouthwash for humans34K/yr
  • acclean chlorhexidine gluconate 0.12 oral rinse25K/yr
  • chlorhexidine oral rinse20K/yr
  • corsodyl mouthwash26K/yr
  • clorhexidina enjuague bucal15K/yr
  • chlorhexidine gluconate mouthwash12K/yr
  • chlorhexidine gluconate oral rinse usp 0.127K/yr

Reviews and returns

What reviews say buyers love and hate about Chlorhexidine Mouthwash

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Value For Money”
0.4%of orders come back
“Expensive”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Chlorhexidine Mouthwash questions

Answered from the same tracked data.