Is chlorella powder profitable to sell on Amazon United States?

The niche generates $255K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Worth a look (55/100).

How competitive is the chlorella powder niche?

15 brands and 508 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in chlorella powder?

Top complaints mined from reviews: Taste-Overall, Smell, Side Effects. The return rate is 0.1%.

When does demand for chlorella powder peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the chlorella powder niche?

Listings span $9.47–$35.96; the average listing price is $22.12 (sweet spot $15–$100). The average incumbent carries 1,536 reviews — the moat a new listing must climb.

chlorella powder

Worth a look

Shows low returns (0.1%), but soft demand (-12.7% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$22.12

avg listing price — sweet spot $15–$100

Conversion

Great9.9%

search→purchase rate — share of searches ending in a sale

Price range

Great$9.47–$35.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,535.9

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$255K

$255K/yr · 116K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-12.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, chlorella powder is a $255K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

chlorella powder market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $221K–$277K; units × avg price
Conversion rate: 9.9%
Avg BSR: #332
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 4.5%
Avg brand age: 87 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

508

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

26%

Micro Ingredients30%
Zazzee16%
Anthony's12%
Sunlit Best Green Organics6%
Earth Circle Organics5%
WHYZ5%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -12.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top chlorella powder search terms

chlorella powder72K/yr -9.5%8.7% conv.
chlorella powder organic27K/yr -18.5%8.0% conv.
organic chlorella powder11K/yr -9.9%9.0% conv.
clorella powder organic7K/yr -25.5%5.5% conv.

All search terms

Top chlorella powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Zazzee USDA Organic Chlorella Powder Broken Cell Wall 6 oz 85 Servings Free Scoop Included 100% Pure 20:1 Extract Nutrient-Dense Superfood Green Algae Powder All-Natural Non-GMO Made in USA

Zazzee$19.084.4★59 rev

Organic Chlorella Powder 10 Ounce Broken Cell Wall Rich in Vegan Proteins & Vitamins Raw Bulk Premium Chlorella Supplement Vegan Friendly Non-Irradiation

Micro Ingredients$19.824.6★2,144 rev

Micro Ingredients Organic Chlorella Powder 20 Ounces | Broken Cell Wall for Complete Absorption | Raw Superfood Supplement Rich in Protein & Vitamins | Non-GMO Vegan Non-Irradiated

Micro Ingredients$29.504.6★1,407 rev

Anthonys Organic Chlorella Powder 8 oz Non GMO Gluten Free Broken Cell Wall

Anthony's$16.004.5★3,269 rev

Sunlit Best Chlorella Powder Organic USDA Green Algae Chlorella Powder Broken Cell Wall Chlorellas Raw Vegan Protein Chlorophyll - Non GMO Gluten Free Superfood Immune Support Supplement 8 oz

Sunlit Best Green Organics$13.164.5★3,054 rev

Newest

by launch date

WHYZ Organic Chlorella Powder 1 oz Rich in Vegan Protein & Chlorophyll Raw Premium Chlorella Supplement Vegan Friendly Non-GMO 14 Servings

WHYZ$9.4754 rev

3mo ago

Organic Chlorella Powder Raw Premium Superfood Rich in Vegan Protein & Chlorophyll Non-GMO Vegan-Friendly Supplement 312 Servings 1.37 lb (624g)

WHYZ$29.5554 rev

7mo ago

Chlorella Powder Natural- Chlorophyll Powder Supports Immune System & Liver Function Keep Youth Vegan Rich in Vegan Protein and Vitamins 8 oz.

Hudetex$13.49243 rev

2y ago

Sunlit Best Chlorella Powder Organic USDA Green Algae Chlorella Powder Broken Cell Wall Chlorellas Raw Vegan Protein Chlorophyll - Non GMO Gluten Free Superfood Immune Support Supplement 8 oz

Sunlit Best Green Organics$13.163,054 rev

2y ago

PURE ORIGINAL INGREDIENTS Chlorella Powder (2 lb) Superfood Freshwater Algae Natural

PURE ORIGINAL INGREDIENTS$34.92199 rev

3y ago

What buyers say about chlorella powder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“high quality with no additives or fillers”

Taste-Overall11%

“Tastes Fresh”

Nutritional Content8%

“This supplement is a keeper”

Solubility6%

“This powder mixes well”

Value For Money6%

“good value”

Vegan/Organic5%

“Certified Organic”

Energy Level4%

“I seem to have more energy”

Ingredients-Overall3%

“Clean ingredients”

Detoxification3%

“Love the idea of super greens, plus detox, plus probiotics, etc”

Ease Of Use2%

“EASE OF USE”

What buyers complain about

Taste-Overall17%

“Disgusting taste”

Smell7%

“smelled like plastic”

Side Effects5%

“inflammation throughout my body it has caused a host of symptoms”

Color5%

“the color is a dark brown”

Solubility3%

“The powder mixes okay, not perfect,”

Dosage3%

“less than 25 servings does not let me adequately know if this product was a good replacement of something that I had been using for over 10 years”

Flavor3%

“I find the flavor to be unpleasant”

Value For Money2%

“which is too expensive for me”

Leak-Proof2%

“powder was leaking out”

Allergies2%

“For some there is the potential for allergic reaction”

Top return reasons

Advertised Vs Actual Product30%

Smell25%

Color10%

Joint Pain10%

Certifications10%

Acid Regulator/Stomach Ache Relief10%

Color Fading/Discoloration5%

Common questions

Is chlorella powder profitable to sell on Amazon United States?: The niche generates $255K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Worth a look (55/100).
How competitive is the chlorella powder niche?: 15 brands and 508 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in chlorella powder?: Top complaints mined from reviews: Taste-Overall, Smell, Side Effects. The return rate is 0.1%.
When does demand for chlorella powder peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the chlorella powder niche?: Listings span $9.47–$35.96; the average listing price is $22.12 (sweet spot $15–$100). The average incumbent carries 1,536 reviews — the moat a new listing must climb.