Is chlorella profitable to sell on Amazon United States?

The niche generates $932K/yr across 38 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Worth a look (64/100).

How competitive is the chlorella niche?

19 brands and 588 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in chlorella?

Top complaints mined from reviews: Taste-Overall, Dosage, Functionality-Overall. The return rate is 0.0%.

When does demand for chlorella peak?

Demand peaks in Aug–Sep; the busiest month runs 2.0× the quietest.

What does it cost to enter the chlorella niche?

Listings span $6.97–$126.62; the average listing price is $25.86 (sweet spot $15–$100). The average incumbent carries 1,603 reviews — the moat a new listing must climb.

chlorella

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.86

avg listing price — sweet spot $15–$100

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Market size

Great$932K

$932K/yr · 444K searches

Competition

Great40%

top-5 click share — an open shelf

Price range

Good$6.97–$126.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,602.76

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-13.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, chlorella is a $932K/yr Amazon United States market (444K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 64/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

chlorella market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: $776K–$1.0M; units × avg price
Conversion rate: 8.1%
Avg BSR: #117
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 2.8%
Avg brand age: 80 months
Avg seller age: 157 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

19 rising

Sellers

588

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

40%

Top 20: 83%

Open market

31%

Micro Ingredients23%
NOW Foods18%
Sunlit Best Green Organics10%
Piping Rock7%
Nutricost6%
Dr. Mercola5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 2.0×

Open Trend

Top chlorella search terms

chlorella269K/yr -16.9%7.3% conv.
chlorella tablets60K/yr -1.5%8.6% conv.
organic chlorella13K/yr -4.4%6.6% conv.
chlorella supplement13K/yr -18.0%7.2% conv.
chorella12K/yr -4.6%7.1% conv.
chlorella organic10K/yr -22.6%5.3% conv.
chlorella capsules10K/yr -12.0%6.6% conv.
clorela orgnica8K/yr -24.5%1.5% conv.
chlorella tablets organic7K/yr -21.7%7.9% conv.
organic chlorella tablets6K/yr -19.3%8.6% conv.

All search terms

Top chlorella products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NOW Foods Supplements Organic Chlorella 500 mg with naturally occurring Chlorophyll Beta-Carotene mixed Carotenoids Vitamin C Iron and Protein 200 Tablets

NOW Foods$12.884.5★3,205 rev

Micro Ingredients Organic Spirulina Chlorella Tablets 720 Count | 4 Month Supply | 50/50 Algae Blend | Broken Cell Wall | Non-GMO Filler Free

Micro Ingredients$29.044.6★9,238 rev

Organic Chlorella Tablets 500mg Per Tablet 720 Tabs (360 Grams) 4 Months Supply Broken Cell Wall Rich in Vegan Protein & Vitamins No Filler No Additives & Non-GMO | Pure Green Algae Superfood

Micro Ingredients$29.174.6★3,192 rev

Piping Rock Chlorella | 1000mg | 120 Tablets

Piping Rock$6.974.7★443 rev

Sunlit Best USDA Organic Premium Chlorella Tablets 1000 Count | 100% Pure Chlorella Superfood Supplement High in Protein Chlorophyll Vitamins & Minerals | Supports Good Health Wellbeing

Sunlit Best Green Organics$33.514.5★3,054 rev

Newest

by launch date

Micro Ingredients Organic Spirulina Chlorella Mini Tablets 2 500 Tablets (8 Month Supply) | 50/50 Algae Blend | No Fillers Non-GMO

Micro Ingredients$26.72478 rev

1y ago

Sunlit Best USDA Organic Premium Chlorella Tablets 500 Tabs | 100% Pure Chlorella Superfood Supplement High in Protein Chlorophyll Vitamins & Minerals | Supports Good Health Wellbeing & Recovery

Sunlit Best Green Organics$17.913,054 rev

4y ago

Earth Circle Organics$28.89672 rev

6y ago

Now Chlorella Tablets 1000mg 200 Tabs - Premium Non-GMO Microalgae - Green Superfood Supplement

NOW Foods$25.32780 rev

7y ago

Chlorella Spirulina Powder Capsules 3000 mg of BMAA Free Purest Blue Green Algae - Best Natural Detox Raw Vegan Vitamins Protein Green Superfood - Made in USA

HCL HERBAL CODE LABS$23.172,336 rev

7y ago

What buyers say about chlorella

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Excellent Quality”

Energy Level6%

“boost my energy”

Nutritional Content5%

“Great product for supplementation”

Value For Money5%

“Worth the price”

Advertised Vs Actual Product4%

“Matches description”

Vitamin4%

“Excellent supplement”

Ingredients-Overall4%

“There are marvelous ingredients in this product”

Ease Of Use4%

“EASE OF USE”

Detoxification3%

“Very Effective for a Detox”

Vegan/Organic3%

“I like that the ingredients are organic”

What buyers complain about

Taste-Overall7%

“It taste weird”

Dosage6%

“$12 for only two servings seems outrageous”

Functionality-Overall5%

“Didn't work”

Value For Money5%

“Waste of money”

Smell4%

“there was no good smell to the tablets”

Size-Overall4%

“Larger capsule than anticipated”

Side Effects4%

“Made me very sick to my stomach”

Ingredients-Overall3%

“can contain things that are not very healthy”

Acid Regulator/Stomach Ache Relief3%

“got extremely uncomfortable bloating”

Allergies3%

“I became allergic”

Top return reasons

Advertised Vs Actual Product23%

Smell23%

Joint Pain15%

Certifications8%

Color8%

Acid Regulator/Stomach Ache Relief8%

Regulates Digestion8%

Contamination8%

Common questions

Is chlorella profitable to sell on Amazon United States?: The niche generates $932K/yr across 38 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Worth a look (64/100).
How competitive is the chlorella niche?: 19 brands and 588 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in chlorella?: Top complaints mined from reviews: Taste-Overall, Dosage, Functionality-Overall. The return rate is 0.0%.
When does demand for chlorella peak?: Demand peaks in Aug–Sep; the busiest month runs 2.0× the quietest.
What does it cost to enter the chlorella niche?: Listings span $6.97–$126.62; the average listing price is $25.86 (sweet spot $15–$100). The average incumbent carries 1,603 reviews — the moat a new listing must climb.