Is chicken chips profitable to sell on Amazon United States?

The niche generates $1.7M/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +19.5%. Flapen's verdict: Launch it (59/100).

How competitive is the chicken chips niche?

4 brands and 621 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in chicken chips?

Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.

When does demand for chicken chips peak?

Demand peaks in Jul; the busiest month runs 2.1× the quietest.

What does it cost to enter the chicken chips niche?

Listings span $4.66–$34.42; the average listing price is $19.02 (sweet spot $15–$100). The average incumbent carries 1,536 reviews — the moat a new listing must climb.

chicken chips

Launch it

A $1.7M/yr market growing +19.5% this quarter with returns at 0.0% — clears our launch bar.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Great$1.7M

$1.7M/yr · 1.5M searches

Avg price

Great$19.02

avg listing price — sweet spot $15–$100

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.66–$34.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,535.88

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+19.5%

90-day search growth — must beat 0% to launch

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, chicken chips is a $1.7M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Launch it — 59/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

chicken chips market data

Units sold / yr: 125K–150K; avg 8,000–10,000/product
Revenue / yr: $2.4M–$2.9M; units × avg price
Conversion rate: 6.2%
Avg BSR: #18
Page quality: 0%
Prime: 100%
Sponsored: 63%
Out of stock: 5.6%
Avg brand age: 61 months
Avg seller age: 126 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 flat

Sellers

621

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Wilde Chips65%
WILDE BRANDS21%
Quest12%
Wilde Brands2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +19.5% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 2.1×

Open Trend

Top chicken chips search terms

wilde protein chips769K/yr +11.4%8.0% conv.
wilde173K/yr +10.8%4.2% conv.
wilde chips118K/yr +10.7%8.0% conv.
chicken chips111K/yr -8.8%5.6% conv.
wilde protein crackers21K/yr >1,000%0.6% conv.
quest crackers54K/yr +49.5%12.0% conv.
quest cheese crackers65K/yr -2.9%13.8% conv.
wilde brands25K/yr +64.0%6.0% conv.
wild protein chips23K/yr +7.7%6.8% conv.
wild chips19K/yr +9.1%7.8% conv.

All search terms

Top chicken chips products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WILDE Protein Chips Variety Pack High Protein Snacks for Adults Keto Chips Gluten Free Low Carb Snack Box Made with Real Ingredients 1.34oz Bags Pack of 12

Wilde Chips$32.614.1★3,206 rev

WILDE Himalayan Pink Salt Protein Chips Thin and Crispy High Protein Keto Friendly Made with Real Ingredients 1.34oz Bags (Pack of 8)

Wilde Chips$23.794.4★1,966 rev

Wilde Snacks Chips Protein Buffalo 4 OZ

WILDE BRANDS$6.664.4★445 rev

WILDE Protein Chips Barbeque Thin and Crispy High Protein Snacks Keto Friendly Low Carb Chips Real Ingredients 1.34oz (Pack of 8)

Wilde Chips$23.884.5★415 rev

Wilde Snacks Chips Protein Seasalt Vingar 4 OZ

WILDE BRANDS$6.794.2★503 rev

Newest

by launch date

Quest Cheesy Protein Crackers Variety Pack Zesty Ranch Cheddar Blast Spicy Cheddar High Protein Low Carb 12 Count (4 each flavor)

Quest$19.43146 rev

4mo ago

WILDE Chips High Protein Snacks for Adults Keto Chips Gluten Free Low Carb Snack Box Made with Real Ingredients Buffalo Style

Wilde Chips$34.02114 rev

1y ago

WILDE Protein Chips Chicken & Waffles High Protein Snacks for Adults Keto Chips Gluten Free Low Carb Snack Box Made with Real Ingredients 1.34oz Bags Pack of 12

Wilde Chips$34.42333 rev

1y ago

WILDE Protein Chips Spicy Queso Thin and Crispy High Protein Snacks Keto Friendly Low Carb Chips Real Ingredients 1.34oz (Pack of 8)

Wilde Chips$23.51239 rev

2y ago

WILDE Protein Chips Barbeque Thin and Crispy High Protein Snacks Keto Friendly Low Carb Chips Real Ingredients 1.34oz (Pack of 8)

Wilde Chips$23.88415 rev

2y ago

What buyers say about chicken chips

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall32%

“Delicious chips”

Flavor17%

“Fantastic flavor”

Nutritional Content17%

“low carb”

Crispiness7%

“They are crispy”

Health Benefits-Overall2%

“Excellent healthy snack”

Quality-Overall2%

“We are so grateful that there are manufacturers making quality food for people with health issues”

Salt Content2%

“They have just the right amount of flavor and salt”

Value For Money2%

“Great value”

Spiciness1%

“The spice is nice”

Size-Overall1%

“Bag serving size is just the right amount as well”

What buyers complain about

Taste-Overall23%

“AWFUL TASTE”

Value For Money8%

“A little expensive”

Flavor8%

“this particular flavor is very bland”

Texture/Consistency-Overall6%

“Terrible texture”

Nutritional Content4%

“High in fats also”

Moist/Dry3%

“Leaves a dry”

Salt Content3%

“Slightly salty,”

Stale/Rotten/Spoiled3%

“These are gross”

Spiciness2%

“Way to spicy”

Powdered/Crumbled2%

“arrived smashed into small pieces”

Top return reasons

Taste-Overall38%

Value For Money8%

Flavor7%

Ingredients-Overall6%

Texture/Consistency-Overall6%

Smell5%

Stale/Rotten/Spoiled4%

Advertised Vs Actual Product4%

Nutritional Content3%

Contamination3%

Common questions

Is chicken chips profitable to sell on Amazon United States?: The niche generates $1.7M/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +19.5%. Flapen's verdict: Launch it (59/100).
How competitive is the chicken chips niche?: 4 brands and 621 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in chicken chips?: Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
When does demand for chicken chips peak?: Demand peaks in Jul; the busiest month runs 2.1× the quietest.
What does it cost to enter the chicken chips niche?: Listings span $4.66–$34.42; the average listing price is $19.02 (sweet spot $15–$100). The average incumbent carries 1,536 reviews — the moat a new listing must climb.