Is chewable vitamin d profitable to sell on Amazon United States?

The niche generates $179K/yr across 27 tracked products. 90-day search growth is -4.7%. Flapen's verdict: Worth a look (52/100).

How competitive is the chewable vitamin d niche?

19 brands and 658 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in chewable vitamin d?

Top complaints mined from reviews: Taste-Overall, Vitamin, Ease Of Chewing/Swallowing. The return rate is 0.0%.

When does demand for chewable vitamin d peak?

Demand peaks in Jan; the busiest month runs 1.5× the quietest.

What does it cost to enter the chewable vitamin d niche?

Listings span $5.43–$32.24; the average listing price is $14.16 (sweet spot $15–$100). The average incumbent carries 6,091 reviews — the moat a new listing must climb.

chewable vitamin d

Worth a look

Shows low returns (0.0%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.7%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.16

avg listing price — sweet spot $15–$100

Price range

Good$5.43–$32.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Market size

Okay$179K

$179K/yr · 100K searches

Review moat

Bad6,091.48

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, chewable vitamin d is a $179K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan. Verdict: Worth a look — 52/100.

Data updated Aug 5, 2026 · scored weekly · How we score niches

chewable vitamin d market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: $177K–$212K; units × avg price
Conversion rate: 12.7%
Avg BSR: #329
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 0.0%
Avg brand age: 87 months
Avg seller age: 156 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

658

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

22%

Nature Made24%
Amazon Basics17%
NOW Foods14%
BlueBonnet9%
Carlyle8%
Vitafusion6%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -4.7% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.5×

Open Trend

Top chewable vitamin d search terms

chewable vitamin d29K/yr -5.2%8.7% conv.
vitamin d chewable26K/yr -5.5%13.3% conv.
vitamin d chewables8K/yr +73.4%5.9% conv.
vitamin d chewables for adults11K/yr -27.1%11.5% conv.
vitamin d3 chewable9K/yr -6.2%11.9% conv.
chewable vitamin d35K/yr -7.1%12.9% conv.
vitamin d chews5K/yr -29.6%10.3% conv.
vitamin d3 chewables for adults3K/yr -17.2%15.2% conv.
d3 chewable3K/yr +4.5%17.2% conv.
chewable d32K/yr -7.6%14.4% conv.

All search terms

Top chewable vitamin d products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Vitamin D3 2000 IU Gummies Orange Lemon & Strawberry 160 Count (2 per Serving) (Previously Solimo)

Amazon Basics$8.854.7★22,304 rev

NOW Foods Supplements Vitamin D-3 1 000 IU Natural Fruit Flavor Structural Support* 180 Chewables

NOW Foods$8.004.7★1,830 rev

Carlyle Chewable Vitamin D3 2000 IU (50mcg) | 180 Chewable Tablets

Carlyle$8.934.7★1,816 rev

Nature Made Vitamin D3 5000 IU per Serving 80 Vitamin D Gummies

Nature Made$12.664.7★11,514 rev

Nature Made Vitamin D3 5000 IU (125 mcg) 70 Fast Dissolve Tablets

Nature Made$11.804.8★1,774 rev

Newest

by launch date

Vitamin D3 5000 IU (125 mcg) Per Serving - Extra Strength Vitamin D Chewable for Immune Support Health - Bone Teeth and Muscle Supplements - Sugar Free Gluten Free USA Bottled - 60 Count Tablets

Nature's Nutrition$5.43142 rev

2y ago

Bariatric Fusion Dissolvable Vitamin D3 5000 IU Quick Melt | Lemon Citrus Flavored Chewable Vitamin D Supplement | Healthy Bone Support* | Gluten Dairy and Soy Free | 90 Fast Melting Tablets

Bariatric Fusion$16.78286 rev

2y ago

Vitamin D3 K2 Gummies 5000IU / 10 000 IU with 500mg Calcium + K2 (MK-7) Magnesium Vitamin C & Zinc For GLP-1 Users Extra Strength - Ultimate Absorption for Bones Muscles & Teeth Vegan 60Count

LILICARE$28.681,384 rev

3y ago

Nature Made Vitamin D3 5000 IU (125 mcg) 70 Fast Dissolve Tablets

Nature Made$11.801,774 rev

3y ago

EZ Melts Dissolvable Vegan Vitamin D3 + K2 5 000 IU - Bone & Heart Health Support - Immune Function Support - No Artificial Flavors - Non-GMO - Green Apple - 90 Dissolvable Tablets (90 Servings)

EZ Melts$22.761,633 rev

4y ago

What buyers say about chewable vitamin d

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall31%

“Theres no strange taste or smell”

Vitamin17%

“Good vitamins”

Flavor7%

“Best flavor vitamin I've ever had”

Quality-Overall6%

“Good quality and fresh”

Ease Of Chewing/Swallowing5%

“Great chews”

Value For Money4%

“Worth it”

Calcium3%

“Yummy way to get my daily calcium”

Ease Of Use3%

“Ease of use”

Advertised Vs Actual Product3%

“As advertised”

Dosage2%

“Easy way to get amount needed”

What buyers complain about

Taste-Overall20%

“Horrible after taste”

Vitamin8%

“BAD TASTING VITAMINGUMMIES”

Ease Of Chewing/Swallowing7%

“hard to swallow”

Flavor6%

“The texture and flavor are weird”

Sweetness6%

“a very sweet fake taste”

Value For Money4%

“A bit pricey”

Texture/Consistency-Overall3%

“texture were not good”

Size-Overall3%

“These gummies are small”

Adhesion/Stickiness2%

“Never received these products in this smashed sticky condition”

Calcium2%

“My mom cannot swallow the big calcium pills either”

Top return reasons

Vitamin25%

Dosage17%

Acid Regulator/Stomach Ache Relief8%

Tooth Brightening8%

Regulates Digestion8%

Flavor8%

Ingredients-Overall8%

Taste-Overall8%

Calcium8%

Common questions

Is chewable vitamin d profitable to sell on Amazon United States?: The niche generates $179K/yr across 27 tracked products. 90-day search growth is -4.7%. Flapen's verdict: Worth a look (52/100).
How competitive is the chewable vitamin d niche?: 19 brands and 658 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in chewable vitamin d?: Top complaints mined from reviews: Taste-Overall, Vitamin, Ease Of Chewing/Swallowing. The return rate is 0.0%.
When does demand for chewable vitamin d peak?: Demand peaks in Jan; the busiest month runs 1.5× the quietest.
What does it cost to enter the chewable vitamin d niche?: Listings span $5.43–$32.24; the average listing price is $14.16 (sweet spot $15–$100). The average incumbent carries 6,091 reviews — the moat a new listing must climb.