Is chewable midol profitable to sell on Amazon United States?

The niche generates $671K/yr across 35 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Worth a look (61/100).

How competitive is the chewable midol niche?

24 brands and 109 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in chewable midol?

Top complaints mined from reviews: Heating, Durability, Functionality-Overall. The return rate is 1.0%.

When does demand for chewable midol peak?

Demand peaks in Feb–Mar–Apr–May–Jun; the busiest month runs 5.8× the quietest.

What does it cost to enter the chewable midol niche?

Listings span $5.54–$42.67; the average listing price is $15.31 (sweet spot $15–$100). The average incumbent carries 6,017 reviews — the moat a new listing must climb.

chewable midol

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Brand share

Great55%

top-5 brand share — no brand owns this niche

Avg price

Great$15.31

avg listing price — sweet spot $15–$100

Price range

Great$5.54–$42.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Market size

Good$671K

$671K/yr · 855K searches

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-2.2%

90-day search growth — must beat 0% to launch

Review moat

Bad6,017.23

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, chewable midol is a $671K/yr Amazon United States market (855K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Feb–Mar–Apr–May–Jun. Verdict: Worth a look — 61/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

chewable midol market data

Units sold / yr: 40K–50K; avg 750–1,000/product
Revenue / yr: $612K–$766K; units × avg price
Conversion rate: 5.1%
Avg BSR: #91
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 5.5%
Avg brand age: 56 months
Avg seller age: 150 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

109

Top-5 brand share

55%

Top 20: 96%

Top-5 click share

41%

Top 20: 83%

Open market

40%

Midol26%
Pamprin9%
Zolly8%
HealthA2Z7%
Boiron5%
OLLY5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.2% search growth over the last 90 days.

Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 5.8×

Open Trend

Top chewable midol search terms

period cramp relief144K/yr -19.1%3.7% conv.
menstrual pain relief74K/yr +41.4%5.3% conv.
period pain relief81K/yr -2.2%4.3% conv.
cramp relief76K/yr +26.3%6.0% conv.
period relief70K/yr +3.1%3.9% conv.
period cramps48K/yr +15.4%3.3% conv.
menstrual cramp relief86K/yr -42.1%3.8% conv.
menstrual relief36K/yr -8.8%4.3% conv.
midol caffeine free27K/yr +37.8%17.4% conv.
period relief products36K/yr -19.0%3.2% conv.

All search terms

Top chewable midol products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Midol Complete Menstrual Pain Relief Caplets 40 Count - Provides Cramp Headache and Bloating Relief

Midol$8.254.8★19,404 rev

Menstrual Heating Pad for Period Cramps Portable Heating Pad for Period Cramps Relief with Heat & Massage Wearable Cordless Warmer for Pain Relief Rechargeable & Wireless for Women

Zolly$39.824.5★259 rev

Midol Complete Caffeine Free Caplets 24ct: Midol Complete Caffeine Free Menstrual Pain Relief Caplets with Acetaminophen Provides Headache Relief and Period Cramps Relief 24 Count

Midol$6.314.8★2,214 rev

Pamprin Multi-Symptom Formula with Acetaminophen Menstrual Period Symptoms Relief including Cramps Pain Bloating and Irritability 40 Caplets

Pamprin$6.994.7★10,286 rev

OLLY Period Hero Gummies PMS Support Supplement * Chasteberry Vitamin B6 Calcium Cran-Raspberry Flavor 30 Day Supply - 60 Count

OLLY$14.334.3★398 rev

Newest

by launch date

Heating Pad for Period Cramps Upgraded Wrap Heating Pad for Back Pain Relief Large 12x 24Heat Pad +26 Belt Adjustable 4 Timer 6 Heat Level Auto Shut Off Christmas Birthday Gifts for Women Mom

vilicert$31.06440 rev

8mo ago

OLLY Period Hero Gummies PMS Support Supplement * Chasteberry Vitamin B6 Calcium Cran-Raspberry Flavor 30 Day Supply - 60 Count

OLLY$14.33398 rev

10mo ago

HIRANE Portable Heating Pad: 2 Timer 6 Heat Levels 6 Vibration Modes Cordless Electric Heating Pad 3s Fast Heating Travel Heating Pad Gifts for Women Christmas Birthday Pink

Hirane$14.77961 rev

10mo ago

Menstrual Heating Pad for Period Cramps Portable Heating Pad for Period Cramps Relief with Heat & Massage Wearable Cordless Warmer for Pain Relief Rechargeable & Wireless for Women

Zolly$39.82259 rev

1y ago

Rael Pain Relief Cream Roll-On Fast-Absorbing Formula with Camphor Menthol and Magnesium Essential for Women (1.7 fl oz 50 ml)

Rael$12.4299 rev

1y ago

What buyers say about chewable midol

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall9%

“Product is satisfactory”

Muscle Pain Relief9%

“Eases muscle pain”

Efficiency9%

“It works ok”

Heating Element7%

“Nice heat”

Value For Money6%

“Great deal”

Ease Of Use4%

“easy to take anywhere”

Size-Overall4%

“This is nice and big”

Soft Feel4%

“Its soft”

Warmth4%

“Nice and warm”

Advertised Vs Actual Product4%

“As described”

What buyers complain about

Heating19%

“Barely warm”

Durability12%

“Died after a few weeks”

Functionality-Overall8%

“Did not work”

Size-Overall6%

“Big size”

Warmth4%

“Barely warm”

Charging3%

“DOES NOT CHARGE”

Value For Money3%

“NOT WORTH IT”

Pain Relief-Overall3%

“And it hurts”

Muscle Pain Relief3%

“I didn't notice any difference in the muscle pain I purchased it for”

Quality-Overall3%

“Actual garbage”

Top return reasons

Heating43%

Size-Overall22%

Warmth5%

Functionality-Overall5%

Advertised Vs Actual Product5%

Charging2%

Value For Money2%

Quality-Overall2%

Product Condition2%

Thin1%

Common questions

Is chewable midol profitable to sell on Amazon United States?: The niche generates $671K/yr across 35 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Worth a look (61/100).
How competitive is the chewable midol niche?: 24 brands and 109 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in chewable midol?: Top complaints mined from reviews: Heating, Durability, Functionality-Overall. The return rate is 1.0%.
When does demand for chewable midol peak?: Demand peaks in Feb–Mar–Apr–May–Jun; the busiest month runs 5.8× the quietest.
What does it cost to enter the chewable midol niche?: Listings span $5.54–$42.67; the average listing price is $15.31 (sweet spot $15–$100). The average incumbent carries 6,017 reviews — the moat a new listing must climb.