Chewable Midol

Shoppers searched for this 855K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $671K a year.

Searches, last 12 months

855K

Growth, 90 days vs prior 90

-2.2%

Conversion, latest week

5.1%

Market size, estimated

$671Ka year

Peak month

May5.8× the quietest month

Top search term

period cramp relief144K searches a year

Listings sell for $15.31 on average, from $5.54 to $42.67. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $15.31 that is $11K to $15K a year per listing.

Average price

$15.31inside the $15 to $100 sweet spot

Price range

$5.54–$42.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

750–1,000

Revenue per listing a year

$11K–$15K

Returns

1.0%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #91 within Hot & Cold Therapies. It carries 6,017 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

5.5%

Average rank

#91in Hot & Cold Therapies

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

6,017per listing

Listings tracked

35

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

56 months