chewable advil
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,300.25avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$6.85avg listing price — sweet spot $15–$100
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$35K$35K/yr · 28K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$4.81–$9.80cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, chewable advil is a $35K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
chewable advil market data
- Units sold / yr
- 8K–10K
- avg 1,500–2,000/product
- Revenue / yr
- $55K–$69K
- units × avg price
- Conversion rate
- 18.1%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 100 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Motrin74%
- Amazon Basic Care26%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top chewable advil search terms
- chewable motrin10K/yr
- motrin kids chewable7K/yr
- motrin chewables kids 2-115K/yr
- kids chewable motrin4K/yr
- motrin kids chewable tablets2K/yr
Top chewable advil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Motrin Childrens Dye-Free Chewable Tablets with Ibuprofen Kids Fever Reducer & Pain Reliever for Sore Throat Fever Toothache & Pain Relief Grape Flavor 24 Ct
Motrin$7.834.9★3,899 rev
Amazon Basic Care Childrens Ibuprofen Chewable Tablets 100 mg Orange Flavor Dye Free Pain Reliever and Fever Reducer (NSAID) For Ages 2-11 24 Count
Amazon Basic Care$4.974.8★3,125 rev
Amazon Basic Care Childrens Ibuprofen Chewable Tablets 100 mg Grape Flavor Pain Reliever and Fever Reducer (NSAID) For Ages 2-11 24 Count
Amazon Basic Care$4.814.8★1,969 rev
Motrin Childrens Chewable Tablets with Ibuprofen Kids Fever Reducer & Pain Reliever for Sore Throat Fever Toothache & Pain Relief Grape Flavor 24 Ct
Motrin$9.804.8★208 rev
Newest
by launch dateMotrin Childrens Chewable Tablets with Ibuprofen Kids Fever Reducer & Pain Reliever for Sore Throat Fever Toothache & Pain Relief Grape Flavor 24 Ct
Motrin$9.80208 rev
Amazon Basic Care Childrens Ibuprofen Chewable Tablets 100 mg Grape Flavor Pain Reliever and Fever Reducer (NSAID) For Ages 2-11 24 Count
Amazon Basic Care$4.811,969 rev
Amazon Basic Care Childrens Ibuprofen Chewable Tablets 100 mg Orange Flavor Dye Free Pain Reliever and Fever Reducer (NSAID) For Ages 2-11 24 Count
Amazon Basic Care$4.973,125 rev
Motrin Childrens Dye-Free Chewable Tablets with Ibuprofen Kids Fever Reducer & Pain Reliever for Sore Throat Fever Toothache & Pain Relief Grape Flavor 24 Ct
Motrin$7.833,899 rev
Trending
90-day click momentumAmazon Basic Care Childrens Ibuprofen Chewable Tablets 100 mg Grape Flavor Pain Reliever and Fever Reducer (NSAID) For Ages 2-11 24 Count
Amazon Basic Care$4.814.8★
Motrin Childrens Dye-Free Chewable Tablets with Ibuprofen Kids Fever Reducer & Pain Reliever for Sore Throat Fever Toothache & Pain Relief Grape Flavor 24 Ct
Motrin$7.834.9★
Amazon Basic Care Childrens Ibuprofen Chewable Tablets 100 mg Orange Flavor Dye Free Pain Reliever and Fever Reducer (NSAID) For Ages 2-11 24 Count
Amazon Basic Care$4.974.8★
Motrin Childrens Chewable Tablets with Ibuprofen Kids Fever Reducer & Pain Reliever for Sore Throat Fever Toothache & Pain Relief Grape Flavor 24 Ct
Motrin$9.804.8★
What buyers say about chewable advil
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use taste good”
“These chews are awesome”
“Great flavor and easy to take”
“Love it so convenient”
“I like the fact that they are dye free”
“the price is fair”
“Does the job”
“Best at reducing fevers”
“Also easy to carry in purse”
“Works well”
What buyers complain about
“Tastes horrific”
“Do not swallow”
“My only issue is that the dosage of 3 pills is a lot for her age”
“My daughter had a fever”
“I guess you could say they smell like orange”
“Doesnt last long”
Common questions
- Is chewable advil profitable to sell on Amazon United States?
- The niche generates $35K/yr across 4 tracked products. 90-day search growth is -16.8%. Flapen's verdict: Skip it (28/100).
- How competitive is the chewable advil niche?
- 2 brands and 27 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in chewable advil?
- Top complaints mined from reviews: Taste-Overall, Ease Of Chewing/Swallowing, Dosage. The return rate is 0.0%.
- When does demand for chewable advil peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the chewable advil niche?
- Listings span $4.81–$9.80; the average listing price is $6.85 (sweet spot $15–$100). The average incumbent carries 2,300 reviews — the moat a new listing must climb.