Chest Rub for Kids
FailDemand is soft, at -44.6% this quarter, so Chest Rub for Kids is a Fail.
- Flapen Score
- 35 / 100Ranks 13,764 of 14,768 Health & Household niches · −14 vs the category median of 4935
- Market size
- $184K/yr190K searches / yr
- 90-day growth
- -44.6%search demand this quarter
- Competition
- 92%top-5 click share · 6 brands · 68 sellers
Flapen Score
Chest Rub for Kids against its category
The dotted line is the Health & Household average. Past it, Chest Rub for Kids is stronger. Inside it, weaker.
Market
The Chest Rub for Kids market on Amazon at a glance
Shoppers on Amazon United States searched for Chest Rub for Kids 190K times last year and spent an estimated $184K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 9.3% of those searches ended in a purchase.
Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -44.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $184K a year.
- Searches, last 12 months
- 190K
- Growth, 90 days vs prior 90
- -44.6%
- Conversion, latest week
- 9.3%
- Market size, estimated
- $184Ka year
- Peak month
- November4.6× the quietest month
- Top search term
- zarbees chest rub26K searches a year
02 · Price
A sale here is worth $10.36.
Listings sell for $10.36 on average, from $5.49 to $18.37. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 3,000 to 4,000 of them. At $10.36 that is $31K to $41K a year per listing.
- Average price
- $10.36under the $15 to $100 sweet spot
- Price range
- $5.49–$18.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $31K–$41K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #124 within Cough & Cold. It carries 2,669 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 14.3%
- Average rank
- #124in Cough & Cold
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 2,669per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Chest Rub for Kids products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
68
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Brand 161%
- Brand 215%
- Brand 311%
- Brand 45%
- Brand 54%
- Brand 64%
- Open — no brand owns it (0%)
Demand
Chest Rub for Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Sep, Oct, Nov · busiest ÷ quietest = 4.6×
Search terms
Top Chest Rub for Kids search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- zarbees chest rub26K/yr
- matys chest rub36K/yr
- matys27K/yr
- maty6K/yr
- matys vapor rub9K/yr
- zarbees soothing chest rub5K/yr
- matys baby3K/yr
- badger chest rub8K/yr
- matys baby chest rub9K/yr
- wellements chest rub8K/yr
Reviews and returns
What reviews say buyers love and hate about Chest Rub for Kids
We read the reviews and the return reasons for every product selling here.
“I could not smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chest Rub for Kids questions
Answered from the same tracked data.









