Chest Rub
FailDemand is soft, at -31.6% this quarter, so Chest Rub is a Fail.
- Flapen Score
- 44 / 100Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 4944
- Market size
- $97K/yr88K searches / yr
- 90-day growth
- -31.6%search demand this quarter
- Competition
- 62%top-5 click share · 16 brands · 711 sellers
Flapen Score
Chest Rub against its category
The dotted line is the Health & Household average. Past it, Chest Rub is stronger. Inside it, weaker.
Market
The Chest Rub market on Amazon at a glance
Shoppers on Amazon United States searched for Chest Rub 88K times last year and spent an estimated $97K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Apr–Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 9.9% of those searches ended in a purchase.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- -31.6%
- Conversion, latest week
- 9.9%
- Market size, estimated
- $97Ka year
- Peak month
- December84.5× the quietest month
- Top search term
- chest rub54K searches a year
02 · Price
A sale here is worth $11.07.
Listings sell for $11.07 on average, from $2.73 to $34.86. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $11.07 that is $3K to $6K a year per listing.
- Average price
- $11.07under the $15 to $100 sweet spot
- Price range
- $2.73–$34.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #107 within Cough & Cold. It carries 5,375 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #107in Cough & Cold
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 5,375per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 90 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 90 months
Products
Top Chest Rub products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basics Chest Rub Cough Suppressant and Topical Analgesic Ointment for Cold Muscle Aches & Pains Relief 3.53 Ounce
- Price
- $5.50
- Rating
- 4.6/5
- Reviews
- 9,050
- Age
- 7y ago

TheraCare Medicated Chest Rub Ointment 4 oz Jar
- Price
- $2.73
- Rating
- 4.4/5
- Reviews
- 156
- Age
- 3y ago

Mentholatum Original Vapor Chest Rub Topical Analgesic Ointment Vapors Soothe Nasal Passages & Relieve Chest and Muscle Aches Due To Cold & Cough All-Natural Medicated Ingredients 3.0 oz
- Price
- $5.03
- Rating
- 4.7/5
- Reviews
- 16,824
- Age
- 18y ago

Vicks VapoRub Original Cough Suppressant Topical Chest Rub & Analgesic Ointment Medicated Vicks Vapors Relief from Cough Due to Cold Aches & Pains 1.76oz
- Price
- $6.59
- Rating
- 4.8/5
- Reviews
- 10,733
- Age
- 19y ago

CareAll Medicated Chest Rub 4 oz. Topical Analgesic and Cough Suppressant. Provides Relief to Throat Chest and Sinuses from Cough Cold and Congestion
- Price
- $4.49
- Rating
- 4.5/5
- Reviews
- 1,273
- Age
- 2y ago
Trending
estimated 90-day click momentum
TheraCare Medicated Chest Rub Ointment 4 oz Jar
- Price
- $2.73
- Rating
- 4.4/5
- Reviews
- 156
- Age
- 3y ago

HERBION Naturals Chest Rub - Soothing Ointment with Soothing Vapors for Adults & Children 2+ - Relieves Cough Cold Nasal & Chest Congestion Reduces Muscle & Joint Aches (3.53 Oz (Pack of 1)
- Price
- $11.32
- Rating
- 4.5/5
- Reviews
- 1,433
- Age
- 9y ago

Betterbrand Petroleum-Free Medicated Tallow Rub Natural Vapor Rub Alternative with Menthol & Eucalyptus - Grass-Fed Tallow Balm for Chest Congestion Relief - 1.6oz
- Price
- $34.86
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 8mo ago

Vicks VapoRub Original Cough Suppressant Topical Chest Rub & Analgesic Ointment Medicated Vicks Vapors Relief from Cough Due to Cold Aches & Pains 1.76oz each (pack of 3)
- Price
- $18.83
- Rating
- 4.8/5
- Reviews
- 12,572
- Age
- 7y ago

Vicks VapoFreeze Topical Pain Cream 3.0oz Maximum Strength Menthol+ for Muscle Pain Relief Joint Pain Relief Knee Pain Relief Back Pain Relief Cream for Pain Relief Topical Pain Relief
- Price
- $13.36
- Rating
- 4.5/5
- Reviews
- 1,301
- Age
- 1y ago
Newest
by launch date
Betterbrand Petroleum-Free Medicated Tallow Rub Natural Vapor Rub Alternative with Menthol & Eucalyptus - Grass-Fed Tallow Balm for Chest Congestion Relief - 1.6oz
- Price
- $34.86
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 8mo ago

Vicks VapoFreeze Topical Pain Cream 3.0oz Maximum Strength Menthol+ for Muscle Pain Relief Joint Pain Relief Knee Pain Relief Back Pain Relief Cream for Pain Relief Topical Pain Relief
- Price
- $13.36
- Rating
- 4.5/5
- Reviews
- 1,301
- Age
- 1y ago

CareAll Medicated Chest Rub 4 oz. Topical Analgesic and Cough Suppressant. Provides Relief to Throat Chest and Sinuses from Cough Cold and Congestion
- Price
- $4.49
- Rating
- 4.5/5
- Reviews
- 1,273
- Age
- 2y ago

TheraCare Medicated Chest Rub Ointment 4 oz Jar
- Price
- $2.73
- Rating
- 4.4/5
- Reviews
- 156
- Age
- 3y ago

HealthWise Medicated Chest Rub | Cough suppressant | Relieves Nasal Congestion | Relieves Minor Aches and Pains | 4 oz.
- Price
- $5.02
- Rating
- 4.2/5
- Reviews
- 1,566
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
711
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
22%
- Amazon Basics22%
- Mentholatum16%
- Vicks16%
- Thera Care13%
- CareAll6%
- Zarbee's5%
Demand
Chest Rub search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Apr, Sep, Oct, Nov, Dec · busiest ÷ quietest = 84.5×
Search terms
Top Chest Rub search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- chest rub54K/yr
- menthol rub23K/yr
- chest rub for adults6K/yr
- chest rub for congestion6K/yr
Reviews and returns
What reviews say buyers love and hate about Chest Rub
We read the reviews and the return reasons for every product selling here.
“Bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chest Rub questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









