cherry scent
Skip itSoft demand (-69.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.46avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad7,667.7avg incumbent reviews — the moat a new listing must climb
Market size
Bad$79K$79K/yr · 143K searches
Price range
Bad$6.24–$16.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-69.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, cherry scent is a $79K/yr Amazon United States market (143K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 31/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
cherry scent market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- $84K–$105K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #157
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 39%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 130 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
48
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
72%
Top 20: 97%
Open market
4%
- Downy62%
- Dove26%
- TUOSHITONG3%
- GENERIC2%
- Tree Hut2%
- Hempz1%
- Open — no brand owns it (4 brands, 4%)
Demand
Weekly Amazon search volume, last 27 weeks — -69.0% search growth over the last 90 days.Top cherry scent search terms
- downy cozy collection70K/yr
- cherry body scrub16K/yr
- downy cozy22K/yr
- cherry scent11K/yr
- cherry scented8K/yr
- downy cozy collection fabric softener9K/yr
- dove cherry body scrub3K/yr
- cherry scrub3K/yr
Top cherry scent products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dove Cherry & Chia Milk Body Scrub Exfoliates and Deeply Nourishes for Smooth Radiant Skin 15 oz
Dove$8.824.7★9,765 rev
Downy Cozy Collection In-Wash Laundry Scent Booster Beads Chai Latte Scent 7.8 oz Limited Edition Laundry Beads
Downy$6.444.7★565 rev
Downy Cozy Collection In-Wash Laundry Scent Booster Beads Cherry Jubilee Scent 7.8 oz Limited Edition Laundry Beads
Downy$6.244.6★1,786 rev
Downy Cozy Collection In-Wash Laundry Scent Booster Beads Pistachio Cream Scent 7.8 oz Limited Edition Laundry Beads
Downy$6.264.5★541 rev
Downy Blends In-Wash Laundry Scent Booster Beads Toasted Vanilla Scent 13 OZ Fabric Sottener Beads and Freshness
Downy$9.724.6★3,015 rev
Newest
by launch date
Body Scrub - Cherry Vanilla Shea Sugar Body Scrub 18 oz (510g) Exfoliating & Moisturizing Body Scrub with Natural Oils Soothes Dry Skin Smooth & Radiant Glow
GENERIC$12.842 rev
Cherry Body Exfoliator Deep Cleaning Exfoliating Body Scrub Moisturizing Nourishing Salt Rose Body Scrub 350 g
XMXueMei$10.0065 rev
Keratine Queen Face & Body Scrub Coconut Coffee and Sweet Orange 10.58 oz (10.58 oz Sweet Cherry)
Generic$9.7815 rev
Downy Unstopables Unlimited Collection In-Wash Laundry Scent Booster Beads No. 24 Fine Fragrance Long-Lasting Fresh Scent Beads 21.1 oz
Downy$14.214,642 rev
Finery Cherry Almond Hair + Body Fragrance Mist Spray for Women - Not Another Cherry - Rich Fruity Gourmand Scent with Rose & Almond Amaretto Cruelty-Free Long-Lasting Gift for Girls (5 Fl Oz)
Fine'ry$14.78152 rev
Trending
90-day click momentumBody Scrub - Cherry Vanilla Shea Sugar Body Scrub 18 oz (510g) Exfoliating & Moisturizing Body Scrub with Natural Oils Soothes Dry Skin Smooth & Radiant Glow
GENERIC$12.843.6★
Cherry Body Exfoliator Deep Cleaning Exfoliating Body Scrub Moisturizing Nourishing Salt Rose Body Scrub 350 g
XMXueMei$10.004.4★
Cherry Body Scrub Gentle Moisturizing & Exfoliating Scrub Deep Cleansing & Hydrating Moisturizing & Nourishing Improves Skin Texture & Tone Gentle Exfoliator for Body Face Hand Foot 4.23 OZ
TUOSHITONG$11.984.0★
Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Cherries & Berries Scent 8.1oz (Pack of 3)
Febreze$8.814.7★
Keratine Queen Face & Body Scrub Coconut Coffee and Sweet Orange 10.58 oz (10.58 oz Sweet Cherry)
Generic$9.784.1★
What buyers say about cherry scent
What buyers praise and complain about, mined from review topics.What buyers love
“Smells clean”
“Good price”
“Great skin softness”
“Overall, a wonderful product that truly elevates everyday items”
“I found the sturdy metal can feels highly durable inside my cleaning cabinet”
“I also like that it works well for regular use”
“Super moisturizing”
“Clean and fresh”
“The size is perfect”
“Great for exfoliating”
What buyers complain about
“The scent is too strong”
“Too expensive”
“just a bit smaller”
“they gave me a rash”
“a little leaked out”
“it doesnt last”
“I think it's a bit weak”
“not the same quality as if it was purchased in store”
“NOT AS DESCRIBED”
“Made my skin very dry”
Top return reasons
Common questions
- Is cherry scent profitable to sell on Amazon United States?
- The niche generates $79K/yr across 23 tracked products. 8 of 12 products launched in the last 360 days are still selling. 90-day search growth is -69.0%. Flapen's verdict: Skip it (31/100).
- How competitive is the cherry scent niche?
- 10 brands and 48 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in cherry scent?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.2%.
- What does it cost to enter the cherry scent niche?
- Listings span $6.24–$16.62; the average listing price is $10.46 (sweet spot $15–$100). The average incumbent carries 7,668 reviews — the moat a new listing must climb.