Chelated Magnesium
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -16.0% this quarter, so Chelated Magnesium is a Maybe.
- Flapen Score
- 50 / 100Top 44% of 14,768 Health & Household niches · +1 vs the category median of 4950
- Market size
- $486K/yr273K searches / yr
- 90-day growth
- -16.0%search demand this quarter
- Competition
- 65%top-5 click share · 11 brands · 584 sellers
Flapen Score
Chelated Magnesium against its category
The dotted line is the Health & Household average. Past it, Chelated Magnesium is stronger. Inside it, weaker.
Market
The Chelated Magnesium market on Amazon at a glance
Shoppers on Amazon United States searched for Chelated Magnesium 273K times last year and spent an estimated $486K. The top 5 brands take 85% of clicks. Demand peaks in Feb–Mar–Aug–Sep. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 9.0% of those searches ended in a purchase.
Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $486K a year.
- Searches, last 12 months
- 273K
- Growth, 90 days vs prior 90
- -16.0%
- Conversion, latest week
- 9.0%
- Market size, estimated
- $486Ka year
- Peak month
- August2.7× the quietest month
- Top search term
- chelated magnesium102K searches a year
02 · Price
A sale here is worth $19.86.
Listings sell for $19.86 on average, from $11.01 to $39.33. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $19.86 that is $25K to $30K a year per listing.
- Average price
- $19.86inside the $15 to $100 sweet spot
- Price range
- $11.01–$39.33
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $25K–$30K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #428 within Magnesium. It carries 10,970 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #428in Magnesium
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 10,970per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Chelated Magnesium products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Solgar Chelated Magnesium 250 Tablets - Supports Nerve & Muscle Function - Promotes Healthy Bones - Vital for Cellular Energy Release - Non-GMO Vegan Gluten Free Dairy Free - 62 Servings
- Price
- $21.32
- Rating
- 4.7/5
- Reviews
- 2,837
- Age
- 22y ago

Amazon Elements - Chelated Magnesium 240 tablets 270 mg per Serving as Magnesium Glycinate Chelate Vegan
- Price
- $16.71
- Rating
- 4.4/5
- Reviews
- 4,698
- Age
- 7y ago

Country Life Chelated Magnesium 250 mg 240 Tablets
- Price
- $20.10
- Rating
- 4.7/5
- Reviews
- 3,511
- Age
- 5y ago

Solgar Magnesium Citrate 120 Tablets - Promotes Healthy Bones - Supports Nerve & Muscle Function - Non GMO Vegan Gluten Free Dairy Free Kosher - 60 Servings Standard Packaging
- Price
- $13.38
- Rating
- 4.6/5
- Reviews
- 15,010
- Age
- 22y ago

Solgar Magnesium Glycinate - 90 Vegetable Capsules - Vegan Gluten & Dairy Free - 90 Servings
- Price
- $18.46
- Rating
- 4.8/5
- Reviews
- 144
- Age
- 1y ago
Trending
estimated 90-day click momentum
Designs for Health Magnesium Chelate Tablets - 200mg Magnesium Bisglycinate Chelate - Non-GMO Supplement Designed to be Easier on the Stomach (120 Tablets)
- Price
- $39.33
- Rating
- 4.6/5
- Reviews
- 315
- Age
- 10y ago

Country Life Chelated Magnesium 250 mg Vegan Gluten-Free 90 Tablets
- Price
- $14.42
- Rating
- 4.7/5
- Reviews
- 3,511
- Age
- 18y ago

Solgar Magnesium Glycinate - 90 Vegetable Capsules - Vegan Gluten & Dairy Free - 90 Servings
- Price
- $18.46
- Rating
- 4.8/5
- Reviews
- 144
- Age
- 1y ago

Pure Encapsulations Magnesium (Glycinate) - Supplement to Support Stress Relief Sleep Heart Health Nerves Muscles and Metabolism* - with Magnesium Glycinate - 90 Capsules
- Price
- $26.10
- Rating
- 4.7/5
- Reviews
- 49,969
- Age
- 18y ago

THORNE - Magnesium Glycinate - Supports Restful Sleep Muscle Relaxation Heart Health & Metabolism* - Chelated Magnesium Capsules - Third-Party Certified - Gluten Dairy & Soy-Free - 90 Servings
- Price
- $25.39
- Rating
- 4.7/5
- Reviews
- 2,847
- Age
- 1y ago
Newest
by launch date
Solgar Magnesium Glycinate - 90 Vegetable Capsules - Vegan Gluten & Dairy Free - 90 Servings
- Price
- $18.46
- Rating
- 4.8/5
- Reviews
- 144
- Age
- 1y ago

THORNE - Magnesium Glycinate - Supports Restful Sleep Muscle Relaxation Heart Health & Metabolism* - Chelated Magnesium Capsules - Third-Party Certified - Gluten Dairy & Soy-Free - 90 Servings
- Price
- $25.39
- Rating
- 4.7/5
- Reviews
- 2,847
- Age
- 1y ago

Horbach Chelated Magnesium | 360mg | 240 Capsules
- Price
- $17.93
- Rating
- 4.7/5
- Reviews
- 380
- Age
- 3y ago

SOLARAY Magnesium Glycinate Capsules Chelated Magnesium Bisglycinate w/BioPerine Higher Absorption Magnesium Supplement - Bones Muscles Heart Support Vegan (30 Servings 120 VegCaps)
- Price
- $17.95
- Rating
- 4.7/5
- Reviews
- 8,039
- Age
- 4y ago

Country Life Chelated Magnesium 250 mg 240 Tablets
- Price
- $20.10
- Rating
- 4.7/5
- Reviews
- 3,511
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
584
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
11%
- Solgar51%
- Country Life13%
- Amazon Elements9%
- Designs for Health7%
- Horbäach6%
- BlueBonnet3%
- Open — no brand owns it (5 brands, 11%)
Demand
Chelated Magnesium search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Aug, Sep · busiest ÷ quietest = 2.7×
Search terms
Top Chelated Magnesium search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- chelated magnesium102K/yr
- magnesium chelate45K/yr
- solgar magnesium glycinate46K/yr
- magnesium glycinate solgar17K/yr
- solgar magnesium19K/yr
- magnesium chelated19K/yr
- magnesium solgar7K/yr
- chelated magnesium supplement8K/yr
- magnesio quelato4K/yr
- magnesio quelato 500mg3K/yr
Reviews and returns
What reviews say buyers love and hate about Chelated Magnesium
We read the reviews and the return reasons for every product selling here.
“Did not help with sleep”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chelated Magnesium questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









