cheesecake protein powder
Worth a lookShows low returns (0.0%), but a small market ($68K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$42.42avg listing price — sweet spot $15–$100
Price range
Great$13.72–$61.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,059.38avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad$68K$68K/yr · 31K searches
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, cheesecake protein powder is a $68K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
cheesecake protein powder market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $42K–$53K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 17.9%
- Avg brand age
- 73 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
20
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
18%
- RYSE Up Supplements34%
- PEScience16%
- NutraBio11%
- Maxler8%
- FlavCity7%
- LEGION6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.5% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.8×
Top cheesecake protein powder search terms
- strawberry shortcake protein powder11K/yr
- strawberry cheesecake protein powder10K/yr
- ryse strawberry shortcake protein powder3K/yr
- ryse little debbie christmas tree protein powder2K/yr
- ryse protein powder christmas tree3K/yr
- ryse christmas tree protein2K/yr
Top cheesecake protein powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RYSE Loaded Protein Powder - Little Debbie Strawberry Shortcake Rolls - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb & Low Sugar - 27 Servings / 2 lb Tub
RYSE Up Supplements$44.564.5★336 rev
NutraBio Classic Whey Protein Powder Supplement - 25g of Protein Per Scoop - Full-Spectrum Amino Acid Profile with No Fillers Artificial Colors or Preservatives - Strawberry Shortcake 2 Pounds
NutraBio$46.764.3★511 rev
PEScience Select Protein Powder Whey and Casein Blend Gluten Free Low Carb Protein Powder for Women and Men Low Calorie Keto Friendly - Strawberry Cheesecake 5 Servings
PEScience$13.724.0★800 rev
Maxler 100% Golden Whey Protein - 24g of Protein per Serving - Whey Protein Powder for Pre Post Workout - Fast-Absorbing Whey Concentrate Isolate & Hydrolysate Blend - Raspberry Cheesecake 2 lb
Maxler$35.434.2★126 rev
FlavCity All in One Protein Shake Powder Berries and Cream - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings
FlavCity$57.104.4★1,067 rev
Newest
by launch date
Clean Simple Eats Whey Isolate Protein Powder Strawberry Cheesecake Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 30 Servings
Clean Simple Eats$60.5612 rev
Revolution Nutrition High Whey Protein Powder 2LB Whey Isolate Gluten Free Lean Muscle Mass for Men & Women 25g of Protein Per Scoop 908 g 24 Servings (Strawberry Shortcake 2 Pound)
Revolution Nutrition$32.0222 rev
RYSE Loaded Protein Powder - Little Debbie Strawberry Shortcake Rolls - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb & Low Sugar - 27 Servings / 2 lb Tub
RYSE Up Supplements$44.56336 rev
Maxler 100% Golden Whey Protein - 24g of Protein per Serving - Whey Protein Powder for Pre Post Workout - Fast-Absorbing Whey Concentrate Isolate & Hydrolysate Blend - Raspberry Cheesecake 2 lb
Maxler$35.43126 rev
FlavCity All in One Protein Shake Powder Berries and Cream - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings
FlavCity$57.101,067 rev
Trending
90-day click momentumClean Simple Eats Whey Isolate Protein Powder Strawberry Cheesecake Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 30 Servings
Clean Simple Eats$60.564.1★
LEGION Whey+ Protein Whey Isolate from Grass Fed Cows - Whey Protein Isolate Low Calorie Non-GMO Sugar Free Lactose and Gluten Free All Natural Protein Powder 30 Servings (Strawberry Cheesecake)
LEGION$60.804.6★
PEScience Select Protein Powder Whey and Casein Blend Gluten Free Low Carb Protein Powder for Women and Men Low Calorie Keto Friendly - Strawberry Cheesecake 5 Servings
PEScience$13.724.0★
Muscle Milk Genuine Protein Powder Strawberries N Crme 1.93 Pounds 13 Servings 32g Protein 3g Sugar Calcium Vitamins A C & D NSF Certified for Sport Energizing Snack Packaging May Vary
Muscle Milk$21.004.4★
FlavCity All in One Protein Shake Powder Berries and Cream - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings
FlavCity$57.104.4★
What buyers say about cheesecake protein powder
What buyers praise and complain about, mined from review topics.What buyers love
“AMAZING TASTE”
“Really good protein”
“A great selection of flavors”
“Tastes good and blends easy enough”
“Overall, its high quality, easy to mix, and a great addition to my daily routine”
“Clean ingredients”
“it mixes well”
“great price”
“smooth texture”
“Clean Simple Eats”
What buyers complain about
“Bland taste”
“It seems that they changed the formula and the flavor is so strong and artificial now”
“Not the best protein shake”
“Too expensive”
“Horribly sweet”
“The texture is very grainy”
“Upsets stomach”
“Now has an artificial smell”
“Garbage”
“It's so disgustingly sweet with the nastiest chemically artificial sweetener after taste”
Common questions
- Is cheesecake protein powder profitable to sell on Amazon United States?
- The niche generates $68K/yr across 13 tracked products. 90-day search growth is -16.5%. Flapen's verdict: Worth a look (50/100).
- How competitive is the cheesecake protein powder niche?
- 11 brands and 20 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in cheesecake protein powder?
- Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.
- When does demand for cheesecake protein powder peak?
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- What does it cost to enter the cheesecake protein powder niche?
- Listings span $13.72–$61.24; the average listing price is $42.42 (sweet spot $15–$100). The average incumbent carries 1,059 reviews — the moat a new listing must climb.