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charmin super mega roll toilet paper

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 12Growth 23Conversion 99Competition 57Returns 100Price range 80Avg price 95Brand share 0Review moat 0Quality gap 16

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible18.6%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$25.89

avg listing price — sweet spot $15–$100

Price range

Great$6.72–$51.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-3.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$47K

$47K/yr · 10K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Review moat

Bad64,808.63

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, charmin super mega roll toilet paper is a $47K/yr Amazon United States market (10K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 44/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

charmin super mega roll toilet paper market data

Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
$26K–$32K
units × avg price
Conversion rate
18.6%
Avg BSR
#165
Page quality
0%
Prime
75%
Sponsored
56%
Out of stock
0.2%
Avg brand age
61 months
Avg seller age
153 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

97

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 100%

Open market

0%

  • Charmin60%
  • Angel Soft26%
  • Quilted Northern8%
  • Procter & Gamble6%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -3.1% search growth over the last 90 days.
2K1KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 3.4×

Top charmin super mega roll toilet paper search terms

  • super mega toilet paper3K/yr
  • charmin ultra soft toilet paper super mega3K/yr
  • charmin super mega2K/yr
  • charmin super mega rolls432/yr
  • charmin ultra strong toilet paper super mega505/yr
  • charmin super mega toilet paper2K/yr
All search terms

Top charmin super mega roll toilet paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$5K15%$7K20%$9K1001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about charmin super mega roll toilet paper

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel23%

“Its soft”

Quality-Overall19%

“Excellent Product”

Value For Money13%

“Great deal”

Durability7%

“holds up well”

Advertised Vs Actual Product6%

“As advertised”

Size-Overall4%

“Fits,”

Thickness3%

“The layers feel thick and comfortable, so you dont need to use a lot each time”

Strength3%

“Very Strong”

Comfort-Overall3%

“Soft and comfortable”

Absorbency3%

“They are very absorbent”

What buyers complain about

Size-Overall26%

“Too Small”

Value For Money13%

“More expensive”

Quality-Overall6%

“Bad quality”

Hard Feel6%

“Not so soft”

Smell4%

“Weird smell”

Advertised Vs Actual Product3%

“NOT WHAT WAS ADVERTISED”

Thickness3%

“Thick”

Ease Of Cleaning2%

“It doesn't even wipe there is no friction”

Material Quality2%

“Feels more like sand paper than tissue”

Dispensing Mechanism2%

“if being dispensed by something with a roller this would be 5 out of 5 by hand a 3 hard to measure the amount by hand”

Top return reasons

Size-Overall39%
Value For Money20%
Advertised Vs Actual Product15%
Dispensing Mechanism3%
Soft Feel3%
Smell2%
Water Resistance2%
Strength1%
Thickness1%
Ease Of Cleaning1%

Common questions

Is charmin super mega roll toilet paper profitable to sell on Amazon United States?
The niche generates $47K/yr across 16 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Skip it (44/100).
How competitive is the charmin super mega roll toilet paper niche?
4 brands and 97 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in charmin super mega roll toilet paper?
Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.1%.
When does demand for charmin super mega roll toilet paper peak?
Demand peaks in Oct–Nov; the busiest month runs 3.4× the quietest.
What does it cost to enter the charmin super mega roll toilet paper niche?
Listings span $6.72–$51.61; the average listing price is $25.89 (sweet spot $15–$100). The average incumbent carries 64,809 reviews — the moat a new listing must climb.