Is charlottes web sleep gummies profitable to sell on Amazon United States?

The niche generates $123K/yr across 22 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -27.8%. Flapen's verdict: Worth a look (52/100).

How competitive is the charlottes web sleep gummies niche?

15 brands and 600 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in charlottes web sleep gummies?

Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Value For Money. The return rate is 0.0%.

What does it cost to enter the charlottes web sleep gummies niche?

Listings span $10.81–$39.93; the average listing price is $26.20 (sweet spot $15–$100). The average incumbent carries 2,100 reviews — the moat a new listing must climb.

charlottes web sleep gummies

Worth a look

Shows low returns (0.0%), but soft demand (-27.8% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$26.20

avg listing price — sweet spot $15–$100

Price range

Great$10.81–$39.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,099.55

avg incumbent reviews — the moat a new listing must climb

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$123K

$123K/yr · 115K searches

Growth

Bad-27.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, charlottes web sleep gummies is a $123K/yr Amazon United States market (115K searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

charlottes web sleep gummies market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $131K–$157K; units × avg price
Conversion rate: 4.1%
Avg BSR: #292
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 0.6%
Avg brand age: 38 months
Avg seller age: 137 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

600

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

19%

FOCL54%
Nature's Way10%
LullaBites7%
Oriental Pearl4%
Natural Vitality3%
OLLY3%

Demand

Weekly Amazon search volume, last 47 weeks — -27.8% search growth over the last 90 days.

Open Trend

Top charlottes web sleep gummies search terms

focl gummies27K/yr -39.0%2.3% conv.
deep sleep gummies focl7K/yr >1,000%0.0% conv.
natural sleep gummies14K/yr -25.3%3.2% conv.
deep sleep gummies12K/yr -60.3%2.6% conv.
focl10K/yr -30.2%3.0% conv.
charlottes web sleep gummies6K/yr +23.8%1.1% conv.
focl deep sleep gummies16K/yr -73.9%7.8% conv.
sleep well gummies5K/yr -13.5%10.0% conv.
natures way sleep well gummies2K/yr +0.4%27.6% conv.
vena lights out sleep gummies3K/yr -29.6%0.4% conv.

All search terms

Top charlottes web sleep gummies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FOCL Sleep Gummies - Sleep Aid Melatonin Gummies to Promote Calm Mind & Fall Asleep Faster - Gummy Supplement for Deep Sleeping - Sleeping Gummy for Adults - 30 ct Sour Blue Raspberry

FOCL$39.343.9★123 rev

Natures Way Sleep Well Melatonin Gummies Adult Sleep Support Gummy* 90ct

Nature's Way$14.664.4★479 rev

FOCL Instant Kava Drink Mix - Refreshing Non-Alcoholic Calming Powdered Drink with Kava Extract Lions Mane Ashwagandha L-Theanine - Sugar Free Non-GMO - Mixed Berry Flavor -30 Servings

FOCL$39.934.0★241 rev

FOCL Kava Gummies Calming Bites - Calm and Relaxation Chewables with Kava Extract and L-Theanine - Plant-Based Low-Calorie Non-GMO Stress Gummies for Adults - Sour Watermelon 30 Count

FOCL$33.283.4★38 rev

LullaBites - Natural Sleep Gummies - Made in USA - With 5-HTP L-Theanine Magnesium & Valerian Root - Melatonin Free - Vegan - Halal - Sugar Gluten Free - Sweet Strawberry - 60 Gummies - 30 Servings

LullaBites$30.634.0★1,878 rev

Newest

by launch date

TOGOLIUN Nightly Sleep Gummies for Adults Sleep Gummies No Melatonin with Magnesium L-Theanine GABA and Glycine Calm Mind & Restful Sleep Support Strawberry Flavor 60 Gummies 1 Bottle

TOGOLIUN$29.9632 rev

4mo ago

Eudaimona Natural Sleep Gummies for Adults - Melatonin Free Supplement - Sleep+ Gummies for Adults - Promote Deep Restful Sleep Naturally Relaxing - 60 Count (1pcs)

Eudaimona$25.4932 rev

5mo ago

Natrol Ultra Sleep 3-in-1 5mg Melatonin GABA & Botanicals 50 Gummies

Natrol$11.53151 rev

5mo ago

FOCL Kava Gummies Calming Bites - Calm and Relaxation Chewables with Kava Extract and L-Theanine - Plant-Based Low-Calorie Non-GMO Stress Gummies for Adults - Sour Watermelon 30 Count

FOCL$33.2838 rev

10mo ago

FOCL Kava Gummies Calming Bites - Calm and Relaxation Chewables with Kava Extract and L-Theanine - Plant-Based Low-Calorie Non-GMO Stress Gummies for Adults - Sour Raspberry 30 Count

FOCL$32.493 rev

10mo ago

What buyers say about charlottes web sleep gummies

What buyers praise and complain about, mined from review topics.

What buyers love

Sleep Quality33%

“makes sleeping easier”

Taste-Overall19%

“Excellent taste”

Quality-Overall5%

“Relaxing 🥰🥰 Great product”

Flavor4%

“Solid flavor”

Efficiency4%

“And really works fast”

Magnesium3%

“The best bedtime magnesium gummy supplements”

Soothing Effect2%

“It helps me relax”

Value For Money2%

“Good price”

Advertised Vs Actual Product2%

“Works as intended”

Stress/Anxiety1%

“Helps a lot with overall anxiety”

What buyers complain about

Sleep Quality28%

“No sleep”

Functionality-Overall23%

“No results”

Value For Money5%

“very expensive”

Taste-Overall5%

“They taste different”

Side Effects2%

“Gave me heartburn”

Dosage2%

“Takes more than the recommended dose to have any effect”

Advertised Vs Actual Product2%

“Not as advertised”

Flavor1%

“flavor tastes very artificial”

Magnesium1%

“Magnesium complex gummies with no results”

Quality-Overall1%

“And it's not cheap”

Top return reasons

Size-Overall36%

Length11%

Functionality-Overall9%

Sleep Quality6%

Color6%

Material Quality5%

Chest Fit3%

Hip Fit2%