Is charlie horse cramp relief profitable to sell on Amazon United States?

The niche generates $3.2M/yr across 10 tracked products. 90-day search growth is +20.7%. Flapen's verdict: Launch it (56/100).

How competitive is the charlie horse cramp relief niche?

3 brands and 67 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in charlie horse cramp relief?

Top complaints mined from reviews: Functionality-Overall, Pain Relief-Overall, Muscle Pain Relief. The return rate is 0.0%.

When does demand for charlie horse cramp relief peak?

Demand peaks in Aug; the busiest month runs 1.7× the quietest.

What does it cost to enter the charlie horse cramp relief niche?

Listings span $8.93–$39.00; the average listing price is $20.19 (sweet spot $15–$100). The average incumbent carries 10,467 reviews — the moat a new listing must climb.

charlie horse cramp relief

Launch it

A $3.2M/yr market growing +20.7% this quarter with returns at 0.0% — clears our launch bar.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible19.1%

search→purchase rate — share of searches ending in a sale

Market size

Incredible$3.2M

$3.2M/yr · 821K searches

Avg price

Great$20.19

avg listing price — sweet spot $15–$100

Price range

Great$8.93–$39.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+20.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad10,467.2

avg incumbent reviews — the moat a new listing must climb

Competition

Bad86%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, charlie horse cramp relief is a $3.2M/yr Amazon United States market (821K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Launch it — 56/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

charlie horse cramp relief market data

Units sold / yr: 150K–200K; avg 15,000–20,000/product
Revenue / yr: $3.0M–$4.0M; units × avg price
Conversion rate: 19.1%
Avg BSR: #88
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 0.0%
Avg brand age: 66 months
Avg seller age: 154 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Hyland's88%
SaltWrap9%
Boiron2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +20.7% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.7×

Open Trend

Top charlie horse cramp relief search terms

hylands leg cramps154K/yr +26.2%22.7% conv.
leg cramps116K/yr +33.7%13.7% conv.
leg cramps instant relief103K/yr -0.4%11.7% conv.
leg cramp pills105K/yr +6.9%15.0% conv.
hylands leg cramps pm54K/yr +8.2%28.8% conv.
leg cramps pm nighttime cramp relief50K/yr +18.6%14.6% conv.
mag r&r - nighttime muscle cramps & relaxation support33K/yr +59.5%17.3% conv.
mag r&r29K/yr +58.4%16.0% conv.
severe leg cramps instant relief20K/yr +48.3%2.1% conv.
leg cramp relief28K/yr +2.9%4.0% conv.

All search terms

Top charlie horse cramp relief products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hylands Leg Cramps Relief of Leg Calf Charley Horses and Foot Cramps 100 Quick-Dissolving Tablets

Hyland's$12.004.6★24,130 rev

Hylands Leg Cramps PM Relief of Nighttime Leg Calf and Foot Cramps 50 Quick-Dissolving Tablets

Hyland's$9.834.6★24,130 rev

SaltWrap Mag R&R - Nighttime Muscle Cramps Support Natural Sleep Support for Adults with Magnesium Glycinate for Muscle Spasm and Leg Cramps Relief 90 Capsules

SaltWrap$39.004.2★7,061 rev

Hylands Leg Cramps Relief of Leg Calf Charley Horses and Foot Cramps 100 Quick-Dissolving Tablets 3-Pack (300 Total)

Hyland's$32.884.8★5,505 rev

Hylands Leg Cramps 100 Tablets (2 Pack)

Hyland's$22.984.8★4,504 rev

Newest

by launch date

Hylands Leg Cramps Relief of Leg Calf Charley Horses and Foot Cramps 100 Quick-Dissolving Tablets

Hyland's$12.0024,130 rev

5y ago

Boiron Arnicare Leg Cramps for Day and Night Relief from Cramping and Stiffness in Feet or Calves - 33 Tablets

Boiron$9.122,338 rev

7y ago

Hylands Restful Legs PM Nighttime Formula Calms Agitated Legs so You Can Sleep 50 Quick Dissolving Tablets

Hyland's$8.9323,799 rev

8y ago

SaltWrap Mag R&R - Nighttime Muscle Cramps Support Natural Sleep Support for Adults with Magnesium Glycinate for Muscle Spasm and Leg Cramps Relief 90 Capsules

SaltWrap$39.007,061 rev

10y ago

Hylands Leg Cramps Relief of Leg Calf Charley Horses and Foot Cramps 100 Quick-Dissolving Tablets 3-Pack (300 Total)

Hyland's$32.885,505 rev

10y ago

What buyers say about charlie horse cramp relief

What buyers praise and complain about, mined from review topics.

What buyers love

Muscle Pain Relief20%

“Works good for muscle cramps”

Efficiency15%

“Works Well”

Joint Pain13%

“Quick relief for leg & foot cramps”

Sleep Quality12%

“Helps me sleep”

Quality-Overall7%

“found this product with good reviews”

Advertised Vs Actual Product4%

“Just as advertised”

Value For Money3%

“Good value”

Ease Of Use3%

“Easy to use”

Solubility2%

“Dissolves easily”

Taste-Overall1%

“Pleasant taste”

What buyers complain about

Functionality-Overall28%

“Failed”

Pain Relief-Overall12%

“its so painful”

Muscle Pain Relief10%

“Muscle cramps”

Value For Money5%

“too expensive”

Dosage5%

“Dosen't work”

Sleep Quality5%

“They never make me feel sleepy”

Joint Pain3%

“Ive had very painful leg cramps for years”

Taste-Overall3%

“They taste like little sugar pills so I don't know how they work”

Ingredients-Overall2%

“Seems too be the main ingredient”

Side Effects1%

“its effects seem to be less and less”

Top return reasons

Pain Relief-Overall50%

Joint Pain50%

Common questions

Is charlie horse cramp relief profitable to sell on Amazon United States?: The niche generates $3.2M/yr across 10 tracked products. 90-day search growth is +20.7%. Flapen's verdict: Launch it (56/100).
How competitive is the charlie horse cramp relief niche?: 3 brands and 67 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in charlie horse cramp relief?: Top complaints mined from reviews: Functionality-Overall, Pain Relief-Overall, Muscle Pain Relief. The return rate is 0.0%.
When does demand for charlie horse cramp relief peak?: Demand peaks in Aug; the busiest month runs 1.7× the quietest.
What does it cost to enter the charlie horse cramp relief niche?: Listings span $8.93–$39.00; the average listing price is $20.19 (sweet spot $15–$100). The average incumbent carries 10,467 reviews — the moat a new listing must climb.