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Charcoal Underwear

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -13.5% this quarter, so Charcoal Underwear is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$131K/yr50K searches / yr
90-day growth
-13.5%search demand this quarter
Competition
56%top-5 click share · 10 brands · 547 sellers

Flapen Score

Charcoal Underwear against its category

The dotted line is the Health & Household average. Past it, Charcoal Underwear is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charcoal Underwear market on Amazon at a glance

Shoppers on Amazon United States searched for Charcoal Underwear 50K times last year and spent an estimated $131K. The top 5 brands take 89% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
8.4%
Market size, estimated
$131Ka year
Top search term
charcoal underwear11K searches a year

02 · Price

A sale here is worth $30.93.

Listings sell for $30.93 on average, from $9.87 to $76.43. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $30.93 that is $8K to $15K a year per listing.

Average price
$30.93inside the $15 to $100 sweet spot
Price range
$9.87–$76.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$8K–$15K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #334 within Air Fresheners. It carries 5,200 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#334in Air Fresheners
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
5,200per listing
Listings tracked
21

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Charcoal Underwear products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

$0$13K$26K$39K$52K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

547

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 98%

Open market

8%

  • Charcocaps38%
  • Shreddies USA19%
  • MarketFree18%
  • Fashion First Aid9%
  • BAMBOO COOL5%
  • Jutom3%
  • Open — no brand owns it (4 brands, 8%)

Demand

Charcoal Underwear search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Holiday '25OctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.8× · 9 of 12 months tracked

Search terms

Top Charcoal Underwear search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • charcoal underwear11K/yr
  • flatulence odor control10K/yr
  • charco caps8K/yr
  • fart pads4K/yr
  • fart underwear4K/yr
  • charco3K/yr
  • charcocaps3K/yr
  • charcoal caps3K/yr
  • fart underwear men4K/yr
  • charco caps anti-gas formula capsules2K/yr

Reviews and returns

What reviews say buyers love and hate about Charcoal Underwear

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Comfort-Overall”
14%of negative reviews mention “Functionality-Overall”
0.6%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Charcoal Underwear questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data