Charcoal Toothpaste

Shoppers searched for this 775K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months

775K

Growth, 90 days vs prior 90

-9.3%

Conversion, latest week

17.5%

Market size, estimated

$1.7Ma year

Peak month

February1.2× the quietest month

Top search term

charcoal toothpaste399K searches a year

Listings sell for $12.71 on average, from $5.34 to $24.95. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At $12.71 that is $64K to $76K a year per listing.

Average price

$12.71under the $15 to $100 sweet spot

Price range

$5.34–$24.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

5,000–6,000

Revenue per listing a year

$64K–$76K

Returns

0.3%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #329 within Toothpaste. It carries 8,152 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#329in Toothpaste

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

8,152per listing

Listings tracked

20

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

55 months