Is charcoal toothbrushes profitable to sell on Amazon United States?

The niche generates $254K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Skip it (40/100).

How competitive is the charcoal toothbrushes niche?

6 brands and 71 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in charcoal toothbrushes?

Top complaints mined from reviews: Hard Feel, Ease Of Cleaning, Size-Overall. The return rate is 0.3%.

When does demand for charcoal toothbrushes peak?

Demand peaks in Jan; the busiest month runs 1.6× the quietest.

What does it cost to enter the charcoal toothbrushes niche?

Listings span $5.75–$13.40; the average listing price is $8.16 (sweet spot $15–$100). The average incumbent carries 7,377 reviews — the moat a new listing must climb.

charcoal toothbrushes

Skip it

Prices mostly outside the sweet spot ($5.75–$13.40) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible14.1%

search→purchase rate — share of searches ending in a sale

Market size

Okay$254K

$254K/yr · 221K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,377.25

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$8.16

avg listing price — sweet spot $15–$100

Growth

Bad-6.0%

90-day search growth — must beat 0% to launch

Competition

Bad74%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

Price range

Bad$5.75–$13.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, charcoal toothbrushes is a $254K/yr Amazon United States market (221K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan. Verdict: Skip it — 40/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

charcoal toothbrushes market data

Units sold / yr: 30K–40K; avg 2,000–2,500/product
Revenue / yr: $245K–$326K; units × avg price
Conversion rate: 14.1%
Avg BSR: #194
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 142 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Oral-B57%
Colgate21%
GuruNanda10%
YD WINGTAI5%
Trueocity4%
Zeek's Naturals LLC3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.6×

Open Trend

Top charcoal toothbrushes search terms

charcoal toothbrush124K/yr -7.1%12.3% conv.
colgate charcoal toothbrush23K/yr -0.5%5.3% conv.
toothbrush charcoal18K/yr -1.5%13.1% conv.
charcoal toothbrush soft10K/yr +1.8%13.1% conv.
oral b charcoal toothbrush12K/yr -18.5%11.1% conv.
charcoal toothbrush medium7K/yr -6.5%12.2% conv.
oral b charcoal toothbrush soft6K/yr -16.7%14.3% conv.
oral b black toothbrush5K/yr +8.3%6.0% conv.
charcoal toothbrushes4K/yr -2.0%9.4% conv.
soft charcoal toothbrush4K/yr -13.9%13.6% conv.

All search terms

Top charcoal toothbrushes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Oral-B 3D White Charcoal Manual Toothbrush 2-Pack Medium Bristles Teeth Whitening Brushes for Adults

Oral-B$6.824.7★29,815 rev

Oral-B 3D White Charcoal Toothbrush 2 Count Soft Manual tootbrush Pack Whitens Teeth removes Plaque and Stains Tongue Scraper Tooth Brush

Oral-B$6.874.7★29,815 rev

Oral-B Cavity Defense 123 Black Toothbrush Medium (Pack of 4)

Oral-B$7.064.5★11,845 rev

GuruNanda Butter on Gums Charcoal Toothbrush - 8000+ SoftexTM Bristles for Sensitive Teeth & Gums Aids in Teeth Whitening Extra Soft (6 Count)

GuruNanda$5.754.7★2,836 rev

Colgate Slim Soft Charcoal Toothbrush (Buy 2 Get 2 Free) - 4 Pcs

Colgate$5.994.7★8,074 rev

Newest

by launch date

YD WINGTAI Bamboo Toothbrush Biodegradable WoodenToothbrushes 12pack Natural Travel Size Organic Charcoal Tooth Brush

YD WINGTAI$7.16189 rev

9mo ago

Colgate Total Active Prevention Soft Bristle Whitening Toothbrushes Soft Toothbrush with Charcoal Infused Bristles Helps Whiten and Reaches Deeper Along the Gumline and Between Teeth Black 2 Pack

Colgate$8.341,649 rev

1y ago

GuruNanda Butter on Gums Charcoal Toothbrush - 8000+ SoftexTM Bristles for Sensitive Teeth & Gums Aids in Teeth Whitening Extra Soft (6 Count)

GuruNanda$5.752,836 rev

2y ago

Colgate 360 Vibrate Charcoal Battery Powered Electric Toothbrush with Soft Bristles 2 Pack Sonic Powered

Colgate$9.831,584 rev

2y ago

Colgate 360 Charcoal Infused Toothbrush Floss-Tip Bristles Soft (Colors Vary) - Pack of 6

Colgate$13.4071 rev

3y ago

What buyers say about charcoal toothbrushes

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel19%

“Buttery soft”

Quality-Overall16%

“Good quality toothbrushes”

Value For Money11%

“Good value for money”

Tooth Brightening6%

“helps whiten as well”

Ease Of Cleaning5%

“Cleans Really Well”

Brush Quality5%

“Super soft bristles”

Advertised Vs Actual Product5%

“As advertised”

Cleansing4%

“Squeaky clean”

Ease Of Use4%

“Easy to use”

Durability3%

“durable bristles”

What buyers complain about

Hard Feel19%

“Not super soft”

Ease Of Cleaning9%

“It's also a bit hard to clean”

Size-Overall8%

“A little big”

Quality-Overall7%

“Cheaply made”

Durability7%

“It first it felt like the were going to break”

Advertised Vs Actual Product4%

“False advertising”

Value For Money4%

“Got pricier”

Ease Of Use3%

“easily pulled out”

Material Quality3%

“The bristles are nylon( plastic) not bamboo”

Color3%

“2 were black”

Top return reasons

Advertised Vs Actual Product25%

Size-Overall15%

Hard Feel10%

Value For Money6%

Color5%

Brush Quality4%

Soft Feel4%

Quality-Overall4%

Functionality-Overall3%