Skip to content

Charcoal Toothbrushes

Fail

Prices span $5.75–$13.40, mostly outside the sweet spot, so Charcoal Toothbrushes is a Fail.

Flapen Score
40
40 / 100
Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size
$254K/yr221K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
74%top-5 click share · 6 brands · 71 sellers

Flapen Score

Charcoal Toothbrushes against its category

The dotted line is the Health & Household average. Past it, Charcoal Toothbrushes is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charcoal Toothbrushes market on Amazon at a glance

Shoppers on Amazon United States searched for Charcoal Toothbrushes 221K times last year and spent an estimated $254K. The top 5 brands take 97% of clicks. Demand peaks in Jan. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 14.1% of those searches ended in a purchase.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $254K a year.

Searches, last 12 months
221K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
14.1%
Market size, estimated
$254Ka year
Peak month
January1.6× the quietest month
Top search term
charcoal toothbrush124K searches a year

02 · Price

A sale here is worth $8.16.

Listings sell for $8.16 on average, from $5.75 to $13.40. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $8.16 that is $16K to $20K a year per listing.

Average price
$8.16under the $15 to $100 sweet spot
Price range
$5.75–$13.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
$16K–$20K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #194 within Toothbrushes & Accessories. It carries 7,377 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#194in Toothbrushes & Accessories
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
7,377per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Charcoal Toothbrushes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

$0$25K$51K$76K$102K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

71

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

0%

  • Oral-B57%
  • Colgate21%
  • GuruNanda10%
  • YD WINGTAI5%
  • Trueocity4%
  • Zeek's Naturals LLC3%

Demand

Charcoal Toothbrushes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Charcoal Toothbrushes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • charcoal toothbrush124K/yr
  • colgate charcoal toothbrush23K/yr
  • toothbrush charcoal18K/yr
  • charcoal toothbrush soft10K/yr
  • oral b charcoal toothbrush12K/yr
  • charcoal toothbrush medium7K/yr
  • oral b charcoal toothbrush soft6K/yr
  • oral b black toothbrush5K/yr
  • charcoal toothbrushes4K/yr
  • soft charcoal toothbrush4K/yr

Reviews and returns

What reviews say buyers love and hate about Charcoal Toothbrushes

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Soft Feel”
19%of negative reviews mention “Hard Feel”
0.3%of orders come back
“Not super soft”
A buyer, on “Hard Feel”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Charcoal Toothbrushes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data